Shoppers ‘devastated’ as clothing brand sold in M&S closes

Kitri, known for its bold and contemporary womenswear, made the announcement on social media earlier this week.

Haeni Kim, the brand’s founder, said it was the “only responsible path forward” after “exploring every possible avenue”.

Haeni added the decision to shut “had not come easily”, and described running the brand as “one of the greatest privileges” of her life.

Ms Kim launched the London-based label in 2017.

UK High Street Shops That No Longer Exist

Following the closure announcement, Kitri has launched an online clearance sale with up to 70 per cent off remaining stock.

In a statement shared online, the company said: “As we begin to wind down operations, we invite you to shop with KITRI one last time – including archive favourites and our final Spring Collection, all at reduced prices. Delivery and returns will continue as normal during this time.

“Thank you for the last nine years and I hope these pieces will continue to bring you joy for years to come.”

The announcement was met with disappointment from customers, who flooded Kitri’s Instagram with messages of support.

One comment read: “Genuinely panicked and heartbroken, I have loved your brand since the very beginning, no dresses for me like yours have.”

Another supporter took to the comments section to say: “I will continue to wear my Kitri pieces with pride and will always be proud to have been a Kitri girl.”

Another user wrote: “No this is tragic! I’m very sorry to read this and sending you a big hug and lots of luck for your next chapter.

“I will continue to wear my Kitri pieces with pride and will always be proud to have been a Kitri girl.”