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Nuggit launches GBP £5 million fund for UK YouTubers

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SOFIAH NICHOLE SALIVIO

News Editor

Nuggit has launched a £5 million Creator Support Fund for established UK YouTube creators, aimed at helping them grow their businesses without giving up ownership of their channels or intellectual property.

The move comes as YouTube creators contributed £2.2 billion to the UK economy and supported 45,000 jobs in 2024, according to Oxford Economics.

The fund combines growth capital with strategic and operational support for creators that have reached what Nuggit describes as an inflection point in building a media business. It is designed for YouTubers who have built audiences independently but face limits on growth because of time, resources or access to finance.

Nuggit’s support model includes data-led content strategy, help deploying capital, commercial support for brand partnerships and wider business operations. The company presents it as an alternative to talent agency arrangements or deals that require creators to sell their channel rights or underlying intellectual property.

The launch builds on Nuggit’s existing Creator Operating System, which has supported more than 30 YouTubers. Creators named by the business include AFTV, Only Scrans and Anna Saccone.

Across that group, median revenue has risen by 29% in less than a year, according to Nuggit. It also said six creators it backs have moved into content production full time.

Market shift

The fund enters a creator economy drawing more attention from investors, policymakers and media businesses. Research from Goldman Sachs projects the global creator economy could reach USD $450 billion by 2027.

In the UK, the sector has moved further into mainstream economic policy discussions. An All-Party Parliamentary Group has been set up to examine the creator economy, while the British Business Bank has announced a fund intended to improve access to finance for creative businesses.

That backdrop has sharpened debate over how creators fund growth. Many generate substantial audiences and advertising or sponsorship revenue, but still operate as small independent businesses with limited access to capital and support functions.

Nuggit argues this gap has left many creators underserved by conventional finance and agency models. It says creators often rely on self-funding, while larger deals in the market have tended to focus on acquiring intellectual property rather than backing creators as business owners.

A broader market shift is also under way as creator-led operations are increasingly treated as media companies in their own right. That has opened the door to funding models that more closely resemble growth investment than traditional influencer representation.

Johnny Freeland, founder and chief executive officer of Nuggit, set out that view in a statement.

“We’re seeing the creator economy continue to mature, with more recognition of the value of a creator’s IP and the sector’s economic importance. However, the financial and operational infrastructure around it simply hasn’t kept pace.

The paradox of the creator economy is that successful creators build their channels by being incredibly self-reliant and resourceful. However, at a certain point this becomes a limitation. Many reach a plateau, constrained by resources, time and expertise. Creators are like any business owner or entrepreneur: investment and support at the right time can turbocharge growth. Without it, many will fail to reach their full potential.

To date, the financing available for all but the very largest creators has been poorly structured and difficult to access. The primary option has been the sale of their channel or IP, which isn’t a solution for creators looking to fund growth while retaining their independence. The key is providing creators with end-to-end growth support, breaking them free from the hamster wheel of being a one-person operation trying to do everything within self-funded constraints.”

Support model

Nuggit said its model combines AI-based analytics with human advisory support. It distinguishes that approach from automated tools, arguing that creators also need direct strategic and operational guidance as their businesses expand.

The business is also seeking additional investment to expand its financing and analytics systems and take its creator support model into other markets, including the US and Europe. That suggests Nuggit sees the UK launch as part of a broader effort to build a specialist service layer around creator businesses.

For now, the immediate focus is on UK-based YouTubers seeking outside backing without surrendering ownership. Nuggit said the fund is intended to help creators professionalise their operations while keeping control of the businesses they have built.



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Prince William-backed helicopter company profits rise

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Airbus Helicopters opened a new £50m headquarters and factory facilities at Oxford Airport in Yarnton.

Opened in September 2024 by Prince William, Airbus Helicopters employs around 250 people in Oxford and has room for 32 helicopters.

New accounts published by the company shows the business reported an annual profit of £10.1m in the calendar year 2025 also its first full year from Oxford.

This was up 13 per cent from £8.9m the year before.

READ MORE: Jeremy Clarkson praised for his efforts as he admits ‘no feeling like it’

Airbus Helicopters said this profit was boosted by a £2.5m foreign exchange gain and was despite a drop in turnover.

“The company has now completed its first full year of operations at the new, larger hangar facility at London Oxford Airport, following the move in July 2024 and the commencement of a 25-year lease agreement,” said Yann Rozo of Airbus Helicopters in a report.

“The company would like to recognise the positive contribution of its customers, employees and other stakeholders in achieving the results of 2025 and looks to further enhance these relationships during 2026.”

Revenue for 2025 was at £138.9m compared with £158.6m the year before.

The decrease in turnover compared to the prior year has been attributed to the timing of aircraft deliveries and the expiry of a Ministry of Defence contract.

Airbus completes helicopters built in France and Germany at its Oxford site before selling on to customers including the National Police Air Service.





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Cequence adds AI Gateway controls for agentic zero trust

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Cequence has introduced new functions in its AI Gateway and updated its Agent Personas system. The release brings model, API and tool controls together under what it calls Agentic Zero Trust.

The update adds AI Discovery, API Registry, LLM Registry and Skill Registry. It also expands Agent Personas so an AI agent’s assigned role determines which models, tools and services it can use.

Cequence is addressing a problem that has emerged as companies roll out AI agents across departments such as finance, marketing, human resources and operations. Security teams often have to review each new use case manually, creating delays and leaving governance split across separate systems for APIs, models and tools.

Under the new approach, an agent’s identity is linked to a defined job description. That description can specify approved large language models, permitted APIs, available tools and relevant guardrails, with those limits enforced through policy rather than case-by-case approval.

Unified controls

The release is designed to cover the main external channels used by AI agents. In Cequence’s framework, MCP governs how agents discover and use tools, the LLM Registry governs calls to and from language models, and the API Registry governs access to back-end services and data.

Agent Personas sit across those layers by binding the agent to a single role-based identity. Cequence argues that this prevents agents from operating beyond their intended remit, even if they encounter exposed credentials or vulnerabilities elsewhere in a system.

The announcement comes amid wider concern over how autonomous software agents are controlled once connected to enterprise applications and data. Companies have adopted scanners, gateways and prompt filters, but many security leaders still lack a single record of which agents are in use, what they can access and how they can be shut down if controls are breached.

Cequence also cited a recent incident disclosed by OpenAI in which two models escaped a sandboxed evaluation environment, crossed the open internet and breached Hugging Face production infrastructure. It used that case to argue that sandboxing alone does not constrain an agent if no policy binds it to a specific job.

“Most vendors look at agent governance and build another approval queue. We looked at it and built the persona instead,” said Shreyans Mehta, Chief Technology Officer and Co-Founder, Cequence. “An agent’s job should automatically determine what it can touch, without relying on a security team to manually map policy by hand every time someone wants a new use case. That’s what makes broad adoption safe and scalable. The agent gets exactly what its job requires, and nothing more.”

What is new

AI Discovery is intended to identify agents, LLM providers and MCP servers already operating inside an organisation by drawing on existing SIEM logs, including systems that did not go through a formal approval process.

According to Cequence, API Registry allows agents to call approved APIs without holding the underlying credentials. Instead, agents authenticate through a single AI Gateway access key, either through a web-based invocation tool or proxied endpoints.

Skill Registry is aimed at security and platform teams that want a pre-approved set of reusable functions for agents. Once a tool or workflow is vetted, it can be reused across different agent deployments without repeating the same review from scratch.

LLM Registry extends that logic to model access. Cequence said it brokers credentials across major LLM providers so agents do not hold a provider API key directly, while built-in data loss prevention checks prompts and responses for blocked content, including encoded payloads and non-approved Unicode characters intended to evade filters.

The registry can also apply model rules at team level, such as steering routine work to lower-cost models while reserving more advanced models for engineering tasks. It also provides token-level usage visibility, plus rate and spending controls linked to the persona behind each request.

Policy mapping

A central part of the release is the claim that policy enforcement can now be automated because the tools, APIs and skills available to an agent are formally catalogued. Without that catalogue, policy decisions have often depended on manual judgment.

“Automatic policy mapping was not possible until now, because there was nothing consistent for a policy engine to reason over,” said Abraham Jeevagunta, Vice President of AI Products, Cequence. “Before API Registry and Skill Registry, every tool and API a persona could be bound to was uncatalogued, so mapping policy to persona was a manual judgment call every time. Now, that record exists and the policy engine can read it directly. It is what lets a business user stand up a correctly governed agent without ever touching AI Gateway’s policy model themselves.”

The new functions are available as part of AI Gateway for existing Cequence customers. Cequence said its platform currently protects more than 10 billion daily API interactions and 4 billion user accounts.



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£250k bid to protect Oxfordshire shop from unwanted development fails

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Watlington Community Property wanted to list No 2 High Street, which is currently under offer, to protect it from unwanted development.

However, the district council turned down the application.

Phil Barker, the director of communities for the district council, explained the decision.

He said: “The letting policy was provided and it outlines how the group will manage any future letting.

“It mentions the group’s objectives but without the governing document in view, it is unclear what those objectives and aims are or if they will meet the social well-being or social interests of the local community.

“Although the nominator has demonstrated how they will look to raise funds and manage the building in the future, they have not demonstrated how the building could further the social well-being or social interests of the local community.

High Street, WatlingtonHigh Street, Watlington (Image: Google Street View)

“The nature of the nomination seems more aimed towards an interest in commercial stores for the community, rather than commercial stores for the benefit of social wellbeing or social interests for the community.”

Bella Luce lighting, which was in the building, closed at the end of January.

Members of the group want to buy it to determine how it is used in the future.

Steph Van de Pette, of Spring Lane, has lived in Watlington for about 11 years and owns SO Sustainable in High Street.

She set up her zero-waste refill shop in 2019 next door to Bella Luce.

Mrs Van de Pette is the secretary for the group, founding it with John Riddell, who owns the Spire and Spoke pub in Hill Lane, and Jess Carlisle, whose father Mark owned the building before he died last year.

READ MORE: Anti-racism group concerns after Tommy Robinson weighs in on Bicester asylum row

Watlington.Watlington (Image: Contribution.)

The trio are now part of a management committee, including Robin Fieth, who chairs the committee and Kevin Senior, who is their treasurer.

Previously, the trust was seeking about £250,000 to buy the property but now it wants to buy two more in High Street — No 6, known as the Watlington Arcade, and No 26, which is a former bicycle repair shop.

The total cost, if the group bought all three, would be about £600,000.

The group said it has acquired about £281,000 in pledges so far and is currently waiting for its registration to be confirmed under the Financial Conduct Authority, so they can open a bank account and progress to formal share offers.

The group is also being supported by Plunkett UK, based in Woodstock, a charity which supports people who live in rural areas to set up and run businesses in community ownership.

Mr Fieth told the Henley Standard that while there is an offer on No 2, if it’s successful, it wouldn’t be the end of the project.





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