Asda response after Esso station displays wrong fuel price

The supermarket has released a statement admitting that the pole sign at its petrol station at Oxford Road, Banbury, was advertising prices that are too low.

On Tuesday, July 14, an anonymous person discovered that the price on the board was 159.90p per litre for diesel when it was in fact 162.90p per litre.

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On social media, they said: “Be careful guys. Just been to the Esso on Oxford Road.

“The price on the board says 159.9 for diesel but when you pick the pump up it says 162.9. I know it’s only 3p but it’s deceiving and not right.”

The Esso petrol station run by Asda near Banbury (Image: Google Maps)

Although the petrol station is advertised with Esso, it is operated by Asda Express which has a connected site.

As such, it was a spokesperson for the supermarket that clarified it was due to an “exceptional circumstance”.

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They said: “Yes, we did have an issue with the pole-sign at the Asda Express in Banbury; the pole-sign did not automatically update when the pump prices changed.

“When a price change is completed the pumps and pole-sign automatically update, but in this exceptional circumstance there was an issue. 

“As soon as the colleagues on site became aware of the discrepancy, the pole-sign was manually updated to ensure that the prices matched.”