Business & Technology
Braze launches AI tools for marketers with Europe hosting
Braze has released new artificial intelligence tools for marketers, including BrazeAI Operator, BrazeAI Agent Console and Braze Creative Studio. BrazeAI Decisioning Studio can also now be hosted in Europe on Google Cloud.
The additions expand Braze’s customer engagement software with tools for campaign creation, content generation, asset management and automated decisioning. BrazeAI Operator and BrazeAI Agent Console are now generally available, while Creative Studio is being introduced as a new workflow for design and campaign execution.
BrazeAI Operator is an in-dashboard assistant for marketers that helps teams create campaigns, build custom agents, generate content and troubleshoot workflows inside the platform.
BrazeAI Agent Console is a central workspace for building and managing AI agents that generate content, interpret data and adjust campaigns in real time. The European hosting option for Decisioning Studio is intended for brands that want data to remain in the region while using automated decisioning tools.
Customer results
Braze tied the launch to customer case studies including Dayuse, Cleo and the American Diabetes Association, showing how the products are being used for customer messaging and campaign redesign.
Dayuse, a platform for booking daytime hotel rooms, used BrazeAI Agent Console to generate messages at send time using customer context such as booking history, preferences and language. The company reported a 90% increase in booking conversion rate, doubled incremental revenue for a key campaign and a 23% uplift in repeat engagement after adopting the tool.
According to Braze, Dayuse also uses data such as abandoned hotel bookings, previously booked property type, booking history and location to tailor campaign content.
“Personalization at this level across marketers used to require significant manual workload. With BrazeAI Agent Console, we were able to scale individualized messaging across languages and regions in a way that feels relevant to each customer. That shift has had a clear impact on how customers engage and return to our platform,” said Martin Juglair, CRM Manager at Dayuse.
Cleo, a family care platform, used BrazeAI Operator to rebuild its welcome experience around individual member needs. Braze said this led to an 81% reduction in unsubscribes, a 97% drop in opt-outs on the first email, a 284% increase in app opens and a 124% lift in push notification engagement.
“The Operator literally thought of ways of using customer data I hadn’t even considered and incorporated it into advanced Liquid code. It prevented issues I wouldn’t have caught until QA, and I wouldn’t have known where to start troubleshooting,” said Holly Jacobson, Sr Lifecycle Marketing Manager at Cleo.
The American Diabetes Association used the same product to redesign its eCommerce journey from a single-message approach into a multi-step sequence, according to Braze.
“I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. I’m doing things that would have been completely impossible without the Operator,” said Elaine Armbruster, Director of Digital Experience at the American Diabetes Association.
Creative workflow
The new Creative Studio brings design assets and campaign execution into one part of the Braze platform. It includes integrations with Figma and Canva, a central media library, templates and brand guidelines.
The move reflects a broader effort by software suppliers to reduce the number of separate tools marketing teams use for design, approval and deployment. By connecting asset creation more closely to messaging systems, vendors aim to make it easier for marketers to update campaigns across multiple channels without switching between products.
Canva and Figma users quoted by Braze described the integrations as a way to simplify daily work. One example came from Mercari US, where a CRM manager said the Figma plugin reduced the friction of moving images into campaigns.
“The new Figma plugin is a great workflow hack for marketers like me building asset-heavy campaigns or landing pages on tight deadlines. We all know the headache of juggling multiple tabs just to get one task done, and this tool eliminates that friction by uploading images in a single click. It’s simple, but I rely on it daily to save several minutes on each project,” said Ashley Auger, CRM Technical Manager, Growth, at Mercari US.
Canva also linked the integration to the use of AI-generated visuals in marketing workflows.
“The most exciting thing about agentic AI isn’t what any single tool can do on its own, it’s what opens up when the right tools work together. Canva AI gives agents the ability to generate and iterate on visuals at scale, and Braze gets that creative in front of the right audience at the right moment. Closing the loop from visual creation to customer activation is what marketing teams need to keep up, and this integration enables users to seamlessly publish their on-brand Canva assets to Braze while maintaining design integrity,” said Anwar Haneef, Head of Ecosystem at Canva.
Bill Magnuson, Cofounder and Chief Executive Officer of Braze, said the company is seeing demand from large brands that want AI tools embedded directly in marketing systems rather than offered as stand-alone features.
“The world’s largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready,” said Magnuson.
Business & Technology
Morrisons to clean up overgrown land at Bicester store
The UK supermarket chain is working to clean up land at its Bicester store in Villiers Road, after residents raised concerns about overgrown vegetation and litter.
The issues were highlighted by local resident Jamie Jessett, who said parts of the property appeared neglected and in need of maintenance.
Concerns focused on the permeable paving area at the front of the store, where weeds have reportedly spread across much of the surface.
Morrisons Daily to clear overgrown vegetation and litter at a ‘below acceptable standards’ Oxfordshire site (Image: Jamie Jessett)
He also raised issues about the rear yard and garage area, including overgrown brambles and weeds, as well as accumulations of litter and debris.
He said: “There is a duty to keep land clear of litter and reasonably tidy and the current condition falls well below acceptable standards, affecting public safety.”
Further concerns were expressed about discarded needles, suspected drug use and anti-social behaviour in the rear area, which borders a public play area used by children and families.
“I am very concerned”, he added, “Families and their young children are leaving or entering the play area behind the shop, which is about 20 footsteps into the tree area where I found a needle in 2023. The safety of the public needs to be taken more seriously.”
The freehold of the Morrisons Daily premises is held by Alliance Property Holdings Limited, a subsidiary of Morrisons.
Responding to concerns about the site, a Morrisons spokesperson said action was already underway.
They said: “We are already working with our maintenance team to clean up the land owned by Morrisons.
“Please note that the area behind the shops is private property and strictly off-limits to the public.”
Business & Technology
Wull Technologies wins £75,000 innovation funding boost
SOFIAH NICHOLE SALIVIO
News Editor
Wull Technologies has secured £75,000 in project funding after co-founder Ruth-Marie Mackrodt won a Women in Innovation Award. She was one of 61 female founders selected by Innovate UK from more than 1,500 applications.
The funding will support the Manchester-based business as it moves its sheep wool insulation panels into the next stage of commercial development, including manufacturing scale-up, independent testing and product demonstration.
Wull Technologies is a joint venture between Vector Labs and Wool Insulation Wales. It is developing rigid insulation panels made from British sheep wool under the patent-pending LAMDA brand.
The panels are designed for internal and external solid-wall applications. They are aimed at buildings where insulation upgrades must improve thermal performance without trapping moisture, including heritage and traditional properties, as well as private retrofit and social housing projects.
Millions of solid-wall homes across the UK remain uninsulated, creating a large potential market for products tailored to older building types. During the 12-month project, Wull Technologies plans to demonstrate the panels in live building projects to support the evidence and certification needed for wider use in the construction sector.
The award also includes a 12-month package of business support, training and networking opportunities. Innovate UK’s Women in Innovation programme is marking its 10th anniversary and attracted a record 1,590 applications.
Since its launch in 2016, the programme has backed 260 female founders with more than £15 million in investment. According to Innovate UK, previous winners have gone on to secure a further £358 million in funding.
For Wull Technologies, the latest funding adds to earlier public and institutional backing. Last year, the University of Manchester Innovation Factory and Greater Manchester Combined Authority’s GM Advance Fund invested a combined £300,000 in the company, contributing £150,000 each.
Before that, the business received an Innovate UK grant of £214,000 for its initial research project. That support helped the company develop the basis of its current insulation panel work.
Mackrodt co-founded Wool Insulation Wales in 2022 and leads the Wull Technologies team alongside Technical Director Liam Britnell. The award gives the company additional support as it seeks to move from development to broader market adoption.
Commenting on the award, Mackrodt highlighted both the company’s progress and the wider case for wool-based building materials.
“I am extremely proud to have received this award, but I see it primarily as recognition of the work being undertaken by the whole Wull Technologies team and of the wider potential of British wool as an advanced material.
“Britain has a vast number of older solid-wall buildings that urgently need to become warmer and more energy efficient. That work must be carried out in a way that respects how those buildings manage moisture, rather than creating new problems that may only become visible years later.
“This award will help us move LAMDA through the next critical stage – strengthening our manufacturing process, building the independent evidence required by the construction industry and demonstrating the material in real buildings.
“It also gives us an opportunity to show that an overlooked British agricultural resource can become part of a modern, technically credible and circular manufacturing industry,” said Ruth-Marie Mackrodt, Commercial Director, Wull Technologies.
National programme
Innovate UK’s Executive Chair highlighted the scale of this year’s cohort. The programme is intended to support women building early-stage businesses across a range of sectors.
“This year’s Women in Innovation cohort represents some of the UK’s most exciting entrepreneurial talent. These founders are developing the ideas, technologies and businesses that will drive economic growth, attract investment and tackle some of the world’s biggest challenges.
“Many of today’s most successful companies started with bold ideas and the right support at the right time. Through Women in Innovation, we are backing founders with the ambition, talent and determination to develop the UK’s most promising companies. Many congratulations to every member of this exceptional cohort,” said Tom Adeyoola, Executive Chair, Innovate UK.
Business & Technology
Bicester Leisure Centre reopening confirmed after disruption
Bicester Leisure Centre has confirmed it will reopen fully on Monday, August 10, following several weeks of partial and complete closures.
However, the centre will remain fully closed tomorrow (Friday, August 7) with scheduled swimming lessons moved to Kidlington Leisure Centre.
While the changing rooms have been closed and the toilets moved to the car park, the gym, sports hall and outdoor pitches have remained in use during most of the works.
The main pool is due to welcome users again from Tuesday, August 11, marking a significant step towards normal service.
However, the Play ’n’ Teach pool will remain closed for a further three weeks while structural repairs to the roof are carried out.
Play ’n’ Teach sessions will be transferred to the main pool to minimise disruption with the majority of lesson times and days remaining unchanged, while a small number of Friday classes will operate on adjusted schedules.
The leisure centre said minor temporary changes would also be made to the main pool timetable over the coming weeks to ensure both lessons and public sessions can operate safely within the reduced space.
Operators added that they were working to provide additional public and lane swimming opportunities wherever possible during the period.
Councillors Sam Holland and Nick Mawer continue to press for fee fairness (Image: Sam Holland)
The reopening update follows growing concern among residents over the impact of the closure and ongoing restrictions.
Earlier this summer, councillors Sam Holland and Nick Mawer called for what they described as a fairer approach for members who have paid for facilities that have been unavailable during the works.
The pair say they are continuing to press Cherwell District Council over the support on offer to users.
In a joint update, they acknowledged that concessions remain available on request but argued residents should not be expected to chase compensation or fee reductions themselves when the disruption is long-running.
They said: “The current approach places too much of the burden on residents.”
The councillors have formally requested a meeting with relevant representatives at Cherwell District Council to discuss support for affected members and seek clearer communication on what assistance is available.
They added: “Residents deserve transparency, consistency and fairness while these works continue. We will continue to raise concerns on your behalf and will provide a further update once we have received a response regarding the meeting request.”
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