Business & Technology
Braze launches AI tools for marketers with Europe hosting
Braze has released new artificial intelligence tools for marketers, including BrazeAI Operator, BrazeAI Agent Console and Braze Creative Studio. BrazeAI Decisioning Studio can also now be hosted in Europe on Google Cloud.
The additions expand Braze’s customer engagement software with tools for campaign creation, content generation, asset management and automated decisioning. BrazeAI Operator and BrazeAI Agent Console are now generally available, while Creative Studio is being introduced as a new workflow for design and campaign execution.
BrazeAI Operator is an in-dashboard assistant for marketers that helps teams create campaigns, build custom agents, generate content and troubleshoot workflows inside the platform.
BrazeAI Agent Console is a central workspace for building and managing AI agents that generate content, interpret data and adjust campaigns in real time. The European hosting option for Decisioning Studio is intended for brands that want data to remain in the region while using automated decisioning tools.
Customer results
Braze tied the launch to customer case studies including Dayuse, Cleo and the American Diabetes Association, showing how the products are being used for customer messaging and campaign redesign.
Dayuse, a platform for booking daytime hotel rooms, used BrazeAI Agent Console to generate messages at send time using customer context such as booking history, preferences and language. The company reported a 90% increase in booking conversion rate, doubled incremental revenue for a key campaign and a 23% uplift in repeat engagement after adopting the tool.
According to Braze, Dayuse also uses data such as abandoned hotel bookings, previously booked property type, booking history and location to tailor campaign content.
“Personalization at this level across marketers used to require significant manual workload. With BrazeAI Agent Console, we were able to scale individualized messaging across languages and regions in a way that feels relevant to each customer. That shift has had a clear impact on how customers engage and return to our platform,” said Martin Juglair, CRM Manager at Dayuse.
Cleo, a family care platform, used BrazeAI Operator to rebuild its welcome experience around individual member needs. Braze said this led to an 81% reduction in unsubscribes, a 97% drop in opt-outs on the first email, a 284% increase in app opens and a 124% lift in push notification engagement.
“The Operator literally thought of ways of using customer data I hadn’t even considered and incorporated it into advanced Liquid code. It prevented issues I wouldn’t have caught until QA, and I wouldn’t have known where to start troubleshooting,” said Holly Jacobson, Sr Lifecycle Marketing Manager at Cleo.
The American Diabetes Association used the same product to redesign its eCommerce journey from a single-message approach into a multi-step sequence, according to Braze.
“I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. I’m doing things that would have been completely impossible without the Operator,” said Elaine Armbruster, Director of Digital Experience at the American Diabetes Association.
Creative workflow
The new Creative Studio brings design assets and campaign execution into one part of the Braze platform. It includes integrations with Figma and Canva, a central media library, templates and brand guidelines.
The move reflects a broader effort by software suppliers to reduce the number of separate tools marketing teams use for design, approval and deployment. By connecting asset creation more closely to messaging systems, vendors aim to make it easier for marketers to update campaigns across multiple channels without switching between products.
Canva and Figma users quoted by Braze described the integrations as a way to simplify daily work. One example came from Mercari US, where a CRM manager said the Figma plugin reduced the friction of moving images into campaigns.
“The new Figma plugin is a great workflow hack for marketers like me building asset-heavy campaigns or landing pages on tight deadlines. We all know the headache of juggling multiple tabs just to get one task done, and this tool eliminates that friction by uploading images in a single click. It’s simple, but I rely on it daily to save several minutes on each project,” said Ashley Auger, CRM Technical Manager, Growth, at Mercari US.
Canva also linked the integration to the use of AI-generated visuals in marketing workflows.
“The most exciting thing about agentic AI isn’t what any single tool can do on its own, it’s what opens up when the right tools work together. Canva AI gives agents the ability to generate and iterate on visuals at scale, and Braze gets that creative in front of the right audience at the right moment. Closing the loop from visual creation to customer activation is what marketing teams need to keep up, and this integration enables users to seamlessly publish their on-brand Canva assets to Braze while maintaining design integrity,” said Anwar Haneef, Head of Ecosystem at Canva.
Bill Magnuson, Cofounder and Chief Executive Officer of Braze, said the company is seeing demand from large brands that want AI tools embedded directly in marketing systems rather than offered as stand-alone features.
“The world’s largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready,” said Magnuson.
The Orders of St John Care Trust (OSJCT) has been recognised as one of the Top 20 Care Home Groups in the UK at the 2026 carehome.co.uk Top 20 Care Home Awards.
The achievement is based on independent reviews from residents and their loved ones.
Dan Hayes OBE, chief executive of OSJCT, said: “We are incredibly proud to be recognised once again among the Top 20 Care Home Groups by carehome.co.uk.
“As this award is based entirely on independent reviews from residents and their families, it highlights the trust placed in us and provides meaningful recognition of our teams’ unwavering commitment to delivering compassionate, loving care every day.”
Carehome.co.uk is the UK’s leading care search website.
The awards are based on more than 127,000 reviews submitted between February 1, 2024 and January 1, 2026.
Amanda Hopkins, reviews manager at carehome.co.uk, said: “Being named as a Top 20 care home group is a significant achievement, as the award is based on feedback from residents and their families who have first-hand experience of the care provided.
“We are delighted to congratulate The Orders of St John Care Trust on this huge achievement.”
Review scores are calculated from multiple categories, including care and support, staff, facilities, dignity, and value for money.
To qualify, more than 75 per cent of a care group’s homes must have a review score.
The clothing brand, which rose to prominence in the 1990s, fell into administration in January, with insolvency specialists brought in to oversee the process.
Soon afterwards, its name and other intellectual property were snapped up by US restructuring firm Gordon Brothers, the company behind the revivals of Laura Ashley and Poundland.
But that rescue package did not extend to LK Bennett’s physical retail estate, meaning its nine standalone boutiques and 13 concessions will all close in days, as per an announcement from the brand this week.
READ MORE: Three historic private schools close in UK after combined 333 years
In an Instagram post on Tuesday (April 21), the fashion retailer said: “Only 6 days remain before our stores close.
“Visit us exclusively in-store to enjoy up to 80 per cent off across all collections. Once it’s gone, it’s gone — don’t miss your final chance to shop.”
There is also a countdown on the LK Bennett website, informing shoppers of how long they have before their local store shuts for good.
LK Bennett has operated a concession from within the John Lewis at the Oxford Westgate shopping centre in the city alongside other fashion retailers.
READ MORE: Popular fish and chip restaurant closes until further notice
Back in February, stock had been reduced in the brand’s section within the store, with just a couple of tables of women’s shoes remaining in-store.
Prices online at John Lewis on the brand’s stock were also slashed, with LK Bennett heading into administration.
Now, this week, the fashion retailer’s products have been completely removed from the shelves of John Lewis.
The website, which has now been “closed”, is advertising closing down sale prices of at least 90 per cent discount as of Friday (April 24).
TCL has launched the A400 Pro NXTVISION TV in the UK, positioning it as an art-style television with QD-Mini LED display technology.
The model will be available in four sizes, from 43 inches to 75 inches. Prices start at GBP £599 for the 43-inch version and rise to GBP £1,399 for the 75-inch model.
TCL is targeting a part of the TV market that combines home décor with large-screen viewing. The A400 Pro features a light walnut woodgrain frame, a matte HVA panel and a unibody design intended to reduce visible cables and remove the need for an external connection box.
The display uses QD-Mini LED technology, with up to 448 dimming zones depending on screen size. TCL says the set is designed to deliver stronger contrast, brighter highlights and improved colour reproduction than art-style TVs that use simpler lighting systems.
It also includes TCL’s TSR AiPQ processor, which adjusts contrast, colour and motion in real time. The television supports 4K 144Hz refresh rates and up to 288Hz acceleration, targeting sports viewers, gamers, and film and TV audiences.
Audio comes through a built-in ONKYO 2.0 Hi-Fi system with Dolby Atmos and DTS support. TCL says this is intended to provide clear dialogue and surround-style sound without the need for a separate soundbar or speaker setup.
Home focus
The launch comes as TV makers try to appeal to consumers who want screens to blend more easily into living spaces. TCL cites Eurostat data showing that more than 68% of people in the European Union live in owner-occupied homes, a factor it links to growing interest in products that fit interior design choices.
Art Gallery mode lets the screen display curated artwork and AI-generated visuals when the television is not being used for entertainment. Users can also create wallpapers and ambient screen settings, giving the set a dual role as both a display and a decorative object.
A brightness sensor adjusts the picture according to ambient light throughout the day. The matte panel is intended to cut reflections in brighter rooms and help the screen resemble framed artwork when idle.
Market position
TCL tied the launch to its broader position in large-screen and Mini LED televisions. According to Omdia TV Sets Emerging Technology Market Tracker data for the fourth quarter of 2025, TCL ranked first worldwide for Mini LED TV shipments in 2025 with 3.954 million units, equal to a 31.1% market share.
The same dataset showed TCL also ranked first globally in shipments of televisions sized 75 inches and above, with 4.938 million units and a 19.1% market share. The figures underline the company’s focus on larger premium screens as competition in the TV market shifts towards display quality, design and software platforms.
The A400 Pro runs on Google TV, giving users access to streaming services, personalised recommendations and voice control. That places the set within a broader contest among TV manufacturers over software ecosystems as well as hardware features.
In the UK, the A400 Pro will be sold in 43-inch, 55-inch, 65-inch and 75-inch sizes. Prices are GBP £599, GBP £899, GBP £1,099 and GBP £1,399 respectively.
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