Business & Technology
Ode launches free AI voice service for poem recommendations
Ode Poetry has launched Ode, a free AI voice service that recommends poems in response to users’ feelings. William Sieghart created the service with Microsoft AI and Gravity Road.
Users speak with an AI voice companion based on Sieghart, founder of National Poetry Day and The Poetry Pharmacy, before receiving a poem selected from a curated library.
Ode is aimed at people seeking comfort, reflection or creativity through conversation rather than search. It draws on the therapeutic approach behind The Poetry Pharmacy, Sieghart’s long-running effort to match poems to particular moods and situations.
Users begin by describing how they feel in a short spoken exchange. The system then recommends a poem and delivers it through pre-recorded readings by actors and cultural figures including Stephen Fry, Harriet Walter, Indira Varma and Dominic West.
The project marks an unusual use of generative AI at a time when most consumer products have focused on productivity, customer service or entertainment. Here, the emphasis is on emotional support through literature, with the technology guiding users to existing creative work rather than generating new poems.
According to the companies involved, the service uses Microsoft AI voice and transcription models to recreate Sieghart’s speaking style and interpret users’ spoken responses. The poems are not synthetic output but existing works, delivered through human performances for the app.
The creators said they had secured permission to use the content and voices. That is likely to matter as technology groups face continued scrutiny over the use of creative material and likenesses in AI products.
Ode grew out of in-person poetry sessions Sieghart held at literary events around the UK. Those sessions later informed his Poetry Pharmacy anthologies, published by Penguin, which popularised the idea that poems can be prescribed for emotional states much like remedies.
Human readings
The emphasis on recorded human readings is central to the product’s design. While the conversational layer relies on AI, the poems are delivered in performers’ voices rather than machine-generated narration, a choice intended to preserve a sense of intimacy and authorship.
Gravity Road, the creative studio behind the build, said it designed the service to extend the reach of those personal poetry consultations to a broader audience. The agency is part of The Brandtech Group and works across advertising, social media and creative technology.
Microsoft AI’s involvement places the project within a growing category of cultural and wellbeing applications for large language and speech models. Technology companies have increasingly pointed to uses in education, health and the arts as they respond to criticism over job displacement, misinformation and copyright disputes.
For Ode Poetry, the launch also represents an effort to widen access to a format that has usually depended on live events, books or institutional partnerships. The social enterprise has worked with NHS trusts and mental health charities, using poetry in public and care settings as a source of respite.
“I’ve spent much of my adult life trying to get poetry out of the poetry corner, because I believe in its power to heal and inspire. This project offers the ability to scale a small idea on a global level, and I am hugely excited by the number of people whose lives might be touched by the simple magic of a poem,” said William Sieghart, creator of The Poetry Pharmacy and Ode at Ode Poetry.
His remarks point to the central commercial and cultural question behind the launch: whether users will accept AI not just as a tool for tasks, but as an intermediary for emotionally resonant experiences rooted in human art.
“Poetry is possibly the world’s oldest voice technology. Ode combines it with the very latest AI to reconnect people with the timeless power of real human voices. While much of the AI conversation currently focuses on what it might replace, Ode shows how it can protect and amplify what makes us human,” said Eaves.
The product also reflects a broader effort by developers to frame AI as assistive rather than autonomous. In this case, the model does not write or perform the poem itself; instead, it listens, interprets and selects from material assembled in advance.
That distinction may help the project avoid some of the backlash seen against AI-generated creative content. By positioning the technology as a conversational front end to a human-curated archive, the creators are making the case for AI as a route into literature rather than a substitute for it.
“We’re proud that Ode uses Microsoft’s AI models, not to replace human connection, but to extend it, making moments of reflection and self-care more accessible in everyday life,” said Back.
The service is available as a web app and centres on a simple proposition articulated elsewhere by Sieghart: “A thought which you had thought special and particular to you is set down by someone else, a person you have never met, someone even who is long dead, and it’s as if a hand has come out and taken yours.”
Blossom Pottery Cafe opened on Friday, August 14 at 18 South Bar, bringing a new artistic opportunity to coffee, tea and cake lovers in the town.
Opening the cafe was a long-standing dream of owner Wendy, who began pottery as a personal hobby and gradually developed the idea of creating a space where people of all ages can enjoy the peaceful pass time.
With every table full on opening weekend and dozens of beautiful pieces newly painted by guests, the owner said her ‘heart is so full’ to see the dream realised.
“So grateful to see so many of you coming to support us on our opening day,” she shared. “Thank you so much.”
Wendy earlier said: “We’re incredibly excited to be opening Blossom Pottery Studio & Café and bringing something new to Banbury.
“We hope it becomes a place where people can take a break from their busy lives, enjoy being creative, and make lasting memories with family and friends.
“The support we’ve received from the local community has been amazing, and we can’t wait to welcome everyone through our doors.”
As part of the grand opening, all customers who visited during the opening weekend or made a pottery painting booking within the next three months received a free cupcake from the cafe.
Blossom Pottery Cafe hosts family-friendly pottery painting sessions from 10am each day, with normal cafe opening hours 8am to 5pm.
Atos highlighted the views of three apprentices entering the technology industry, focusing on apprenticeships as a route into tech as artificial intelligence reshapes workplace skills.
All three work as First Line Service Desk Apprentices and described a jobs market in which technical knowledge alone is not enough. Alongside coding and troubleshooting, they said communication, customer service, problem-solving and adaptability have become central to early careers in IT.
Kyle Brady said he moved into an apprenticeship after studying physics, maths and computer science at A level, then spending time in temporary work, including as a forklift driver, while building his technical skills independently. The apprenticeship, he said, offered a way to gain workplace experience while continuing to learn.
His account points to a common hurdle for new entrants: gaining practical experience before securing a first role. Brady said that challenge shaped his view of what employers value in technology jobs.
“After completing my A levels in physics, maths and computer science, I knew I wanted a career in technology. I’ve always enjoyed solving problems and understanding how things work, but I found it difficult to get my foot in the door. I spent some time in temporary jobs, including as a forklift driver, while building my technical skills in my own time. When the opportunity to start an apprenticeship came along, it felt like the perfect way to gain real workplace experience while continuing to learn.
“One of the biggest things my apprenticeship has taught me is that a career in tech is about much more than technical knowledge. Working on the helpdesk has shown me how important communication, customer service and problem-solving are. Being the first point of contact for users has completely changed how I see the industry and helped me develop skills I never realised I’d need. The experience has also shown me how quickly technology is evolving, especially with AI becoming part of more workplaces. That means the ability to keep learning and adapting is becoming just as important as technical skills. My apprenticeship has helped me build that mindset while giving me hands-on experience with the realities of working in IT.
“It’s also opened up opportunities I wouldn’t have had otherwise. Learning about career paths in cybersecurity and data engineering has shown me the range of opportunities available and given me confidence about where my career could go next. I’d encourage anyone thinking about a career in technology to keep an open mind and not feel like university is the only route. Apprenticeships give you the chance to earn while you learn, develop practical skills from day one and build the confidence to adapt as technology continues to change. In an industry being transformed by AI, that real-world experience is invaluable,” Brady said.
Ryan Cresswell said he studied IT at college and games design at university before working in sales to strengthen his people skills. He later returned to technology, but said employers often wanted practical IT experience as well as qualifications.
His experience reflects a wider issue for people seeking entry-level technology roles. Employers often ask for evidence of workplace readiness even for junior positions, making apprenticeships one way to bridge the gap between education and employment.
“After studying IT at college and games design at university, I began working in sales to hone my people skills before returning to technology. One of the biggest challenges I faced while applying for jobs in tech was that employers liked my qualifications but wanted candidates with hands-on IT experience. That made it difficult to get my foot in the door.
“My apprenticeship has given me the opportunity to earn, learn and gain practical experience at the same time. It’s allowed me to develop my technical troubleshooting skills, but I’ve also learned a lot about communication, problem-solving and handling different types of people. My advice to anyone considering a career in tech is to explore the different paths available. In the past it felt like university was the only choice, but that’s no longer the case. Also, speak to people already working in the industry and stay curious. Apprenticeships are a great way to build skills, confidence and hands-on experience, whether working individually or in a team, while discovering what’s right for you. The most important thing is to keep learning and not be afraid to take a different path if the first one doesn’t work out,” Cresswell said.
Skills shift
Zainab Hussain said she chose an apprenticeship because it offered immediate workplace experience and a path into more senior roles without student debt. She said the role had helped her develop both technical and interpersonal skills, including troubleshooting problems and explaining complex concepts clearly.
Her comments underscore how apprenticeships are being framed by employers and trainees as an alternative to university for some digital roles. In this case, the appeal lies in earning while learning, building professional networks and gaining direct exposure to the daily demands of IT support.
“I’m naturally drawn to tech and have always been IT literate, so I knew it was the right path for me. It’s an industry that’s constantly evolving, and I wanted to be part of that. I chose an apprenticeship because it felt like the best way to gain real experience from day one, and it sets you up to move into higher roles faster than if you go to university. I also wanted to build a career in the industry without taking on student debt.
“My time at Atos so far has helped me develop both my soft and technical skills, such as how to troubleshoot problems and communicate complex concepts clearly. I’ve also had the chance to earn, learn and build my experience, all of which are helping prepare me for the next stage of my career. The apprenticeship path has given me valuable opportunities to network with co-workers from different career backgrounds and skill sets, which you wouldn’t get at uni. The workplace experience has been incredibly valuable, so if you’re interested in tech, I’d encourage you to go for an apprenticeship, explore every opportunity available and keep an open mind,” Hussain said.
Taken together, the three accounts point to a shift in the skills mix associated with junior technology roles. As AI tools become more common in workplaces, the apprentices said the ability to keep learning, work with users and adapt to changing systems is becoming as important as formal technical training.
All three also described apprenticeships as a practical answer to the experience barrier that can prevent candidates entering the sector. They framed the route as a way to gain income, training and exposure to real workplace problems at the same time, while opening paths into areas such as cybersecurity, data engineering and wider IT support.
Liquidators have been instructed to wind down Go Fly Oxford, which provided lessons for commercial and private pilots licences.
Colin Wilson and Emma Mifsud, of Opus Restructuring & Insolvency, have been appointed as joint liquidators for Go Fly Oxford Ltd back in May 2025.
But new records filed by the liquidators have revealed an HMRC secondary preferential claim of £118,132.
Ten unsecured claims have been received by the liquidators totalling £60,314.
Further unsecured creditor claims estimated in the statement of affairs total £88,955, the published documents say.
Over the past year, liquidators say they investigated whether any recoveries could be made from directors or other parties, but concluded there were no further viable assets or claims.
Aircraft shown in the 2024 accounts at a book value of £238,181 had been sold before liquidation. The liquidators found the sales appeared to be at fair value and saw no basis for a claim over the transactions.
The aircraft sales happened about seven months before liquidation, outside the relevant period for a preference claim.
The aircraft were reportedly transferred to creditors and leased back so the company could continue trading.
A purchaser of a PA34-200 aircraft was said to owe £6,000. The liquidators received £4,980; the remaining £1,020 was treated as settled because the purchaser had paid a company liability instead.
Two employees were made redundant on 31 March 2025 and were given information to submit claims to the Redundancy Payments Service.
READ MORE: MOT centre and car shop collapses into administration
The flying school was based at Oxford Airport when it collapsed.
Its website, which has since been shut down, described the business: “At Go Fly Oxford we pride ourselves on offering a personal and tailored approach to pilot training.
“We know that people learn at different paces and in different ways, this makes catering for individual needs our main target.”
Oxford Airport’s main trade is pilot training. Flight schools at Oxford train pilots who go on to fly for more than 100 airlines in the UK and globally, including for British Airways.
Historically, the airport has been Europe’s foremost centre for professional pilot training with well over 40,000 students having started their careers there.
At one point, the airport’s runway was the busiest in the world with more than 235,000 movements a year (a take-off or landing) and up to 1,100 flights in a single day, its website says.
The business’ report says: “Over the course of 2025, the company will be complementing its Diamond DA40 fleet with a new fleet of Elixir aircraft, a safer and more efficient type of aircraft, which will provide a much reduced cost per flight hour.
“This, along with growth in enrolments and full utilisation of the European base will ensure the profitability of the business in the coming years.”
-
Oxford News3 weeks agoTrain cancellation alert amid ‘fault’ near London Paddington
-
Oxford News2 weeks agoMuseum evacuated and Oxford University closed amid incident
-
Business & Technology4 weeks agoBritish Business Bank backs PhysicsX with USD $25 million
-
Business & Technology4 weeks agoNuggit launches GBP £5 million fund for UK YouTubers
-
Business & Technology4 weeks agoMuscle Food at risk of closing after entering administration
-
Student Life4 weeks agoMy year of rest and rustication
-
Business & Technology4 weeks agoHistoric town faces series of high street shop closures
-
Student Life4 weeks agoAcademic tourism: Oxford University and its summer schools