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Retailers urged to clean address data for faster deliveries

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Poor quality address data is an issue for retailers when it comes to providing a fast and efficient delivery service, with research highlighting that 71 per cent of businesses blame delivery failures on inaccurate customer address data.

This is to be expected with 20 per cent of addresses provided online containing errors, and data on customer databases decaying at around 25 per cent a year as people move home, get divorced and pass away, according to our own findings.

Also, incorrect address data doesn’t support sustainability efforts. Expect to experience an increase in fuel consumption, and therefore expense, as couriers unsuccessfully attempt to deliver to an address that is inaccurate, and then return to sender. It costs retailers on average £11.60 (about $16) per misdelivery, although it can be considerably higher for big ticket items.

Then there’s the extra expense of correcting the address and redelivery, which results in delayed fulfilment, and overall delivers a poor customer experience which drives customer churn.

The solution is to have address cleaning processes in place, which includes address verification and cleansing, as well as obtaining geocodes to provide a smooth last mile fulfilment.  

Begin with address verification

By starting with address verification it’s possible to confirm that an address exists, is deliverable and valid. Though ascertain if the service has access to data from postal operators, otherwise it’s not possible to guarantee the address is real, exists or is usable for fulfilment. Using postal operator data correct, standardised addresses are obtained, which as well as speeding up deliveries supports optimised routing which leads to reduced miles driven per delivery, with lower fuel consumption and emissions.

Avoid using Google Maps or a search engine to check the accuracy of addresses, because they don’t usually have access to postal operator data.

When it comes to international logistics address verification is even more important, because each country has its own address format which can cause logistics and fulfilment issues if the address is not correctly standardised and validated.

Address lookup / autocomplete

Address lookup and autocomplete services support address verification at the customer onboarding stage. These tools automatically provide the correct address when the customer begins typing theirs. This helps to avoid errors caused by fat finger syndrome, speeds up the path to checkout, thereby reducing the risk of cart abandonment, while supporting a standout customer experience. 

Similar technology enables real time verification of email and phone data at first contact, strengthening these critical datasets.

Data cleansing and deceased flagging

A vital part of the data cleaning process is data suppression or data cleansing. These services clean address data and help to standardise address formats, as well as highlight those customers who are no longer at an address.

Having access to the National Change of Address (NCOA) database is an essential part of this approach. Available in the UK and US, and some other countries, it highlights those who have moved, and provides their new address. By having quick access to the new addresses of customers who have changed residence retailers will be able to maintain a speedy and accurate fulfilment process.

In addition to removing incorrect addresses data cleansing services should include deceased flagging. This helps to avoid sending mail and other communications to the deceased, sparing their friends and relatives unnecessary distress.

Consider a data-cleaning SaaS platform

Delivering data quality in real time has never been easier. A scalable data-cleaning SaaS platform can be deployed within hours and, as a standalone solution, requires no coding, integration, or extensive training to use. This technology can cleanse and standardise names, addresses, email addresses and phone numbers worldwide using authoritative data sources from government agencies, credit bureaus and utility providers. It can do so as new data is being collected, and with held data in batch on-premise. Such a platform is not only available as a SaaS, but can also be accessed as a cloud-based API, and via connector technology like Microsoft Dynamics and Salesforce.

Geocoding for delivery accuracy

Once you have an accurate address use geocoding technology to turn it into a geocode. This is important because with latitude and longitude (rooftop level) coordinates delivery to the customer is swift. This level of insight is crucial, particularly when different properties may share an address, such as a plot of land or the street edge of a driveway.

With different conventions for address formats around the world geocoding is valuable when it comes to global deliveries. For example, while the UK uses city, street and house number, in Japan buildings are referenced by the number of the block they belong to, and within each block buildings are numbered as well. Sometimes it’s done by order of construction, so the numbers don’t necessarily follow each other.

In summary

It is time to ensure that misdeliveries, which are costly in monetary and customer experience terms, become a thing of the past. This requires putting processes in place that deliver accurate customer address data at both the customer onboarding stage and held data in batch. It’s something that’s straightforward and cost effective to implement.



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Oxford pubs closing amid Tommy Robinson ‘unrest’ fears

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The controversial figure, whose real name is Stephen Yaxley-Lennon, is due at the Oxford Union tomorrow evening (Wednesday, June 17).

Yaxley-Lennon has been jailed multiple times for a variety of offences with his significant recent imprisonment in October 2024 for contempt of court.

Five roads, including St Michael’s Street next to the union, will be closed and police will be on stand-by for any unrest.

The Jolly Farmers Pub in Paradise Street said on social media that businesses were “boarding up windows” ahead of Yaxley-Lennon’s visit.

Staff outside The Jolly Farmers in 2022 (Image: The Jolly Farmers)

It said: “Businesses are going to suffer. Communities are going to suffer. Our reputation as a city is going to suffer.”

A pub spokesman confirmed The Jolly Farmers will not be boarding up, but it will be closed today for the visit.

The White Rabbit in Frairs Entry also said it will be closing early today “in solidarity with other independent businesses”.

READ MORE: Travellers at ‘unauthorised site’ in Oxford park after police notice

The pub said it is a “difficult decision”, but said the safety and wellbeing of visitors is “always a priority”.

“We hope everyone in Oxford stays safe this Wednesday,” the pub added. “Now let’s all have a nice cold pint and wait for this all to blow over.”

Meanwhile, the The Handle Bar Cafe and Kitchen also in St Michael’s Street said its licence to trade from the pavement has been revoked temporarily for the day.

Tommy Robinson (Image: PA)

A spokesman said it is due to the road closure and “likely trouble”, adding it too will shut early from 3pm “to keep staff safe”.

One businessman, who asked for him and his business to remain anonymous, said there is “growing frustration” both in businesses that may be affected and within the university at the timing of the debate, referencing other tensions elsewhere in the country.

“Some businesses in the vicinity of the Oxford Union site are definitely considering what steps need to be taken to prevent damage,” he said.

Anneliese Dodds, Oxford East MP, said: “The Oxford Union’s decision to host Stephen Yaxley-Lennon has already been rightly criticised for ignoring the views of Oxford residents concerned about its impact on community relations.

“Now it appears local businesses are also worried that they could be targeted by supporters of Yaxley-Lennon and the division he promotes.

“When will the Oxford Union’s leadership realise their behaviour is damaging our city?”





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AI scams erode trust in online identity, Malwarebytes warns

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Malwarebytes has published research on how artificial intelligence is affecting trust, scams and online identity. The survey found that one in three daily AI users think it is acceptable to create explicit images of people they know.

The report drew on responses from 1,500 adults in the US, UK, Austria, Germany and Switzerland, and pointed to growing uncertainty over whether online material is real and communications are genuine.

One of the clearest findings was a decline in confidence in digital evidence. Some 88% of respondents said it is becoming harder to tell whether online content is genuinely human or real, while 84% said convincing video evidence no longer feels like proof.

Scams were another major concern. Some 85% of respondents said they struggle to distinguish scams from legitimate communications, up from 66% the previous year.

Half of those surveyed said they had experienced some form of AI fraud or scam. Exposure was highest among Gen Z respondents at 67%, compared with 51% of Millennials, 46% of Gen X and 30% of Boomers and older people.

The data also suggested identity-related abuse is becoming more common. One in 10 respondents said explicit AI images had been made of them without consent, while 19% said they had experienced some form of AI-driven identity harm. That figure rose to 30% among Gen Z.

Trust erosion

The research described a broad weakening of confidence in basic online signals such as voice, image and video. It found that AI-generated deepfakes, voice cloning and impersonation are contributing to what Malwarebytes characterised as a breakdown in certainty over what people can trust.

Regional differences also emerged. The US recorded higher exposure to AI fraud and scams at 56%, compared with 48% in the UK and 47% across the DACH region.

At the same time, concern was not always matched by defensive action. While 81% of respondents said they fear someone stealing their family’s likeness, only 13% said they had created a family codeword as a safeguard.

Similarly, 67% said they worry about voice cloning, but only 19% said they had turned off voicemail recordings to reduce that risk. The findings also showed that 74% are concerned about experiencing a deepfake or other AI-generated scam.

The DACH region lagged the US and UK across most protective behaviours measured in the study. The report suggested this may reflect stronger institutional trust in those markets.

Changing norms

Beyond fraud, the survey pointed to a shift in attitudes about what people consider acceptable AI use. It found that 18% of respondents believe it is acceptable to use AI to generate explicit images of someone they do not know.

Among daily AI users, the picture was more striking. One in three said it is acceptable to generate explicit images of someone without their consent.

Another 32% of respondents said it is acceptable to use AI to imitate their voice or appearance, provided it is for personal use. The findings suggest concern about misuse can coexist with tolerance for practices that could enable abuse.

Mark Beare, Head of Consumer at Malwarebytes, commented on the findings.

“AI’s deepest impact isn’t on our devices; it’s on us. When people can no longer trust what they see, hear, or who they’re talking to, the damage reaches far beyond any single scam and into the building blocks of our society,” Beare said.

He also linked the issue to the wider role of cyber protection.

“Cybersecurity has always adapted, and it will again, but only if we recognize that what we’re protecting now is something far more important than data. It’s people’s ability to believe one another,” he said.

The report was based on a survey prepared by an independent research consultant and distributed through Forsta. Respondents were aged 18 and older, with the sample split equally by gender and weighted across age groups, regions and race groups.

Malwarebytes also used the publication of the findings to highlight Scam Guard, a scam-detection feature built into its desktop and mobile products. The tool provides real-time feedback on suspected scams, threats and malware, alongside digital safety recommendations.

It is also intended to reduce the stigma that can surround scam victims by offering guidance before users act on suspicious messages. The wider findings, however, indicate that the challenge may extend beyond technical detection to a deeper loss of confidence in whether online interactions can be trusted at all.



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Major UK restaurant chain rescued amid £37m debt administration

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Las Iguanas, which runs 44 sites across the country but none currently in Oxfordshire, had warned it would “inevitably enter administration” if the deal was not sanctioned.

It previously operated an Oxford branch in Park End Street, which closed back in June 2017, leaving the county without any of the group’s Latin American-themed restaurants.

The chain is owned by Iguanas Holdings Ltd, a subsidiary of The Big Table Group, which also sits behind several familiar high-street brands including Frankie & Benny’s, Bella Italia and Banana Tree.

READ MORE: Staff ‘gutted’ as UK giant cuts thousands of jobs amid £800m administration

In May, the company confirmed it had gone to court to seek approval for a restructuring plan intended to deal with its heavy debt pile.

At the time, bosses said that, without the move, the business would not be able to continue trading and would be forced into administration.

The court has now backed the plan, allowing around £37 million of debts to be cancelled or compromised and giving the chain a financial lifeline.

As part of the rescue, The Big Table Group is injecting £3 million of new funding into the business as part of a wider turnaround strategy.

READ MORE: UK food supplier giant falls into administration owing £1.5m debt

The deal also paves the way for reduced rents at certain sites and agreements with landlords on some outstanding sums, easing pressure on the company’s day‑to‑day cash flow.

Mr Justice Meade approved the scheme at a hearing in London, clearing the way for the restaurant operator to avoid collapse and continue trading.

The group has stressed that the restructuring relates only to the legal entity that holds the chain’s property leases and related costs, and does not involve the wider Big Table business, its suppliers, its employees or any of its other brands.

All 44 restaurants are continuing to operate as normal while the rescue plan is implemented, with the company presenting the deal as a way to secure the long‑term future of the brand and safeguard sites and jobs.





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