Oxfordshire business mentor releases brutally honest book

Mike Foster, who was born and raised in Kidlington, has written The Financial Times Guide to Starting a Business, which combines practical business guidance with insights into the entrepreneurial mindset.

Now based in Didcot, Mr Foster coaches business owners by reviewing critical aspects of their operations, identifying areas of focus, and developing tailored strategies.

Mr Foster said: “Many start-up guides focus solely on the mechanics of launching a business.

“But I wanted to be brutally honest about the realities and challenges entrepreneurs will face, sharing from my own journey which has included both big successes and a six-figure setback.”

The book is his second publication, following 2023’s 105 Ways to Accelerate Your Business Success.

He also contributes to the community through his work in schools, having served as an enterprise advisor for Enterprise Oxfordshire (formerly OxLEP).

In that role, he supported Didcot Girls School and helped the organisation recruit 40 equivalents in secondary schools across the county.

The new book covers everything from idea development and marketing to finance, legal structures, and operations.

It aims to help readers assess whether they are mentally prepared for entrepreneurship.

Written as a step-by-step guide, the book offers practical, actionable advice and encourages readers to consider the mindset needed to build confidence and avoid common start-up pitfalls.

The Financial Times Guide to Starting a Business is available now in paperback and e-book formats from Amazon, Waterstones, and other major retailers.