Leading Oxford chippy in special UK Fish and Chip Day deal

For today only (Friday, June 5), Harrison’s Fish and Chips in Botley is offering children’s Fish Goujon Meals for just £1 to all primary school aged children who come to the shop to order.

The offer coincides with National Fish and Chip Day 2026 and bosses hope it will encourage a younger generation to “fall in love” with the traditional British supper.

READ MORE: Pricing row as Deliveroo and Oxford fish and chip shop part

Owner Ryan Harrison said: “We’re hoping to encourage a younger generation to fall in love with fish and chips and show that, compared to many other takeaway options, fish and chips can be a fantastic source of protein and part of a healthy, balanced diet.”

This follows a successful start to the year for the chippy during which they won the Menu Innovation prize at the National Fish and Chip Awards.

The chippy was also in the running for the best takeaway in the country but lost out to The Scrap Box in York.

Harrison’s fish and chip shop (Image: The National Fish & Chip Awards / SWNS)

However, other fish and chip shops around the country have been less fortunate and the National Federation of Fish Fryers (NFFF) has said 1,500 have closed across the UK in the last three years alone.

Sector staples, cod and haddock – imported largely from Norway and Iceland – have risen over the last two years, with cod increasing by as much as 200 per cent, thanks to reductions in quotas and restrictive global supply chains.

Inflation, rising energy and oil costs, has also contributed to the industry’s difficulties.

In response to this, fish and chip shops such as Harrison’s have diversified, with the Oxford business making ‘Britfish’ a key part of its menu, including rock salmon, sea bass and lemon and Torbay Sole.

Mr Harrison said: “It makes good business sense for us.

The fish and chip shop is one of the UK’s best (Image: Ryan Harrison)

“We have a diverse mix of customers, and it means a bigger variety of fish for them at different price points, and more options for us now and into the future.

“And because it’s good for our UK fishermen too, it’s a no-brainer.”

He added: “We’ve found that giving customers more choices has made them more open-minded. As long as it’s quality fish, when it’s battered, it tastes great.”

Following the Oxford business’ success, an industry collaboration has been launched this National Fish and Chip Day between Discover Seafood and The National Federation of Fish Fryers which seeks to explore how the sector can harness domestic species.

READ MORE: Oxford fish and chip shop scoops top prize at UK awards

Gavin O’Donnell, a spokesperson from Discover Seafood said: “In the UK, we export 70 per cent of the seafood we catch and import 80 per cent of what we eat.

“Yet we have a national food strategy focused on raising the profile of British-grown and produced food, more resilient food systems and better environmental outcomes.”

Andrew Crook, president of the NFFF, added: “We will certainly always need imported fish but the domestic catch can help us navigate current challenges in supply and benefit not just fish and chip shop owners but UK fishermen and coastal communities too.”