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ICO launches privacy campaign for parents of children

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The Information Commissioner’s Office has launched a public awareness campaign to help parents support children in making safer choices online. It is the regulator’s largest campaign focused on child online privacy.

Macclesfield-based design agency Nexer Digital designed and built the campaign’s online hub as the ICO’s digital delivery partner. Called Switched on to privacy, the campaign targets parents and carers of primary school-aged children and is built around the prompt “chat, choose, check”.

Research cited by the ICO found that 75% of parents are concerned their children are not making safe decisions online. The campaign aims to encourage more regular conversations about privacy between adults and children.

The online hub was built within the ICO’s existing website infrastructure. Project details show the work began in December 2025 and was delivered in two phases, starting with a mobile-first prototype tested with parents and carers before being developed into a live service.

The service runs on the ICO’s existing Umbraco platform. It was built to WCAG 2.2 Level AA accessibility standards and includes features already used across the regulator’s site, such as Welsh language translation and site search, while maintaining a separate campaign identity.

Digital build

The campaign also sits alongside the ICO’s Children’s code, which requires organisations to prioritise children’s privacy and apply high levels of data protection by default. Alongside raising awareness, the initiative is intended to influence behaviour by giving parents practical tools and guidance they can use.

Nexer Digital also added analytics tools to show how users interact with campaign material. The ICO can track activity including downloads, bookmarks and shares to identify which resources are most useful to parents preparing for conversations about online privacy.

Simon Wissink, Account Director and Partner Manager at Nexer Digital, said: “Working with the ICO on such an important and high-profile campaign has been a valuable opportunity for our team. The challenge was to create an experience that is not only accessible and easy to use but genuinely empowers parents to take action. Through user research and iterative design, we’ve built a platform that supports meaningful engagement and can evolve with future campaigns.”

The project adds to a broader relationship between the two organisations, with Nexer Digital serving as the ICO’s digital delivery partner since 2025. Founded in 2007 and formerly known as Sigma, the agency works across research, design and development projects for public, private and not-for-profit organisations.

Parent focus

This campaign focuses on parents of younger children rather than children themselves. By targeting primary school-aged users, the ICO is addressing a stage when many families are beginning to engage more regularly with apps, games, connected devices and online services used by children.

Craig Wyna, Head of Digital at the ICO, said: “Switched on to privacy is about giving parents the confidence and tools they need to support their children in navigating the digital world safely. Nexer Digital has played a key role in bringing this vision to life through a platform that is accessible, engaging and built around user needs.”

The scale of the campaign is notable for the ICO, which has increasingly combined regulation with public-facing education on data use and privacy. The 75% figure from the campaign research underlines the level of concern among parents about children’s online decision-making and gives the regulator a clear public information brief.

For Nexer Digital, the project also reflects demand for digital public services that combine accessibility standards, user testing and measurement tools in a single service. The campaign hub was designed not only to host guidance but also to give the ICO a clearer view of how people use the content, including whether they save or share it.

The agency is part of the wider Nexer Group, a Swedish technology company with more than 2,300 staff worldwide. In the UK, it has worked with organisations including NHS England, AstraZeneca and the Department for Education.

The campaign is intended to help parents have regular privacy conversations with their children using the “chat, choose, check” framework.



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Thames Valley drivers face highest fuel prices in the UK

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The soaring prices come after the start of the Iran war in the end of February, with diesel now at 205.9p per litre at Membury services in Berkshire, and unleaded petrol reaching 185p per litre.

Some drivers are reducing their journeys due to the unaffordable fuel prices.

The Government has frozen fuel duty in an effort to alleviate the burden, while motoring groups advise shopping around for the best deals.

Simon Williams, head of policy at the RAC, commented on the situation: “Fuel prices continued to rise over the weekend with petrol climbing to a new Iran War high of 160.85p and diesel going back over 180p, something drivers haven’t seen since 9 June.

“Unleaded has now risen more than 10p a litre – 7 per cent – since bottoming out at 150.59p on 6 July while diesel is up 16p (15.8p) a litre, or 10 per cent, almost fully reversing June’s 16.6p reduction, which was the biggest monthly drop on record.

“Positively for petrol car drivers, RAC analysis of wholesale fuel data shows prices at the pump should begin to stabilise this week.

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A40 closed Westbound due to two crashesSome drivers are reducing their journeys due to the unaffordable fuel prices. (Image: Ed Nix)

“But the news for those who rely on diesel, including many businesses, is worrying as it looks set to carry on rising, possibly reaching 185p in the next week or so.”

The rise in fuel prices coincides with the summer holiday season, when more than 20 million UK drivers are expected to hit the roads this week.

The AA is advising motorists to use price comparison apps powered by the Government’s Fuel Finder service to “beat the higher prices.”

The increase in prices has led to record numbers of forecourt drive-offs.

Forecourt Eye, a fuel theft prevention company, reported a 20 per cent increase in incidents of fuel taken without payment in the five months following the conflict’s onset on February 28, compared to the previous five months.

The surge in pump prices due to the war has driven the value of stolen fuel up by 48 per cent over the same period, reaching an estimated daily average of £194,000 across the UK’s 8,359 forecourts.

Gordon Balmer, executive director of the Petrol Retailers Association, noted that its members are “reporting increasing levels of abuse and aggression towards colleagues who are simply doing their jobs and have no influence over the price displayed on the forecourt”.

The Government has postponed its planned September 2026 increase to fuel duty until the end of the year due to rising pump prices.

Originally introduced by the Conservatives in 2022 following Russia’s invasion of Ukraine, the 5p reduction was set to end in September 2026.





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Scran launches cooking app for neurodivergent users

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SOFIAH NICHOLE SALIVIO

News Editor

Scran has launched an iOS and Android cooking app for neurodivergent users. Developed in Edinburgh by founders with backgrounds in technology and accessibility, it aims to change how recipes are presented to reduce the mental effort involved in cooking.

Users can import recipes from websites, social media, photos and cookbooks. The app then restructures them into shorter, more explicit steps.

Its launch comes amid growing attention on digital products designed around accessibility needs rather than adapted later. The founders said common recipe formats can be hard to follow because preparation is often buried in later instructions, ingredient quantities are separated from method steps, and longer directions require repeated rereading.

Scran moves preparation tasks to the start of a recipe, places ingredient amounts within each step and breaks longer directions into smaller actions that users can tick off as they cook. It also includes serving-size adjustments, aisle-sorted shopping lists, measurement conversion, larger text, dark mode and dyslexia-friendly fonts.

Scran was created by Grant Macgregor and Jonny Kirkaldy, an Edinburgh-based couple who said they have spent 15 years designing digital products, including accessibility work for neurodivergent users. The app was built with input from home cooks, including people with ADHD, dyslexia and autism.

During a four-month pilot, 200 people tested the product and their feedback shaped how recipes are imported, simplified and followed. Scran said the app recorded a 30% week-four retention rate during the trial, while a voluntary follow-up survey found that 32 of 36 respondents said it made cooking from recipes easier. Of those, 19 said it was much easier and 13 said it was somewhat easier.

Inclusive Design

The founders say the central issue is cognitive load. Rather than offering a standard recipe database, the app focuses on changing the structure of recipe instructions so each task is clearer and easier to complete in sequence.

“Standard recipe formats assume everyone processes information the same way. We’ve heard from so many people who blame themselves when a recipe trips them up, when really it’s the recipe that’s failing them. We want to give people the confidence to cook whatever they want to,” said Jonny Kirkaldy, co-founder of Scran.

Scran uses artificial intelligence to import and simplify recipes, but the wider proposition rests on design rules created through research with neurodivergent cooks. The founders said the system is intended to create more consistent step-by-step instructions across different recipe sources.

The app enters a crowded market for meal planning and recipe tools, but it targets a narrower user group with a specific accessibility problem. That may help explain the pilot’s retention figures, which Scran cites as evidence of demand for a simpler way to follow recipes.

Consumer apps aimed at accessibility needs have often focused on reading, communication or mobility. Cooking has received less attention, even though recipe formats combine several common pain points at once, including dense text, task switching, sequencing and working memory demands.

One tester described the effect of restructuring steps into single actions.

“This app is life-changing. Having the steps broken down into single actions makes my life so much easier and less overwhelming. I want to enjoy cooking and the app does the hard bit for me!” said Sofia.

Commercial Model

Scran is self-funded and is launching with a subscription model after a free trial period. The service is priced at £29.99 a year or £4.99 a month, putting it in line with many paid productivity and lifestyle apps rather than free recipe platforms supported by advertising.

That pricing suggests the founders are betting users will pay for a tool that solves a practical problem rather than for access to recipes alone. The pilot’s retention and survey data will be watched as an early indicator of whether accessibility-led consumer software can sustain paid subscriptions in a competitive app market.

Macgregor said the project was built around a specific use case rather than broad claims about technology.

“For us, technology is at its best when it solves a specific, real-world accessibility issue. By combining inclusive design, a supportive app experience and ongoing community feedback, we’ve built something that can help more people stay on track, feel confident and enjoy cooking more,” said Grant Macgregor.



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Company not liable for death of worker during Storm Eunice

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Jack Bristow, 23, from Sutton Courtenay, died after a tree fell on his truck while he was working in Hampshire.

He suffered a catastrophic head injury and was pronounced dead at the scene. He left behind his son, Harvey, who was one at the time.

Mr Bristow and driver Callum Smith had left Hooke Highways Limited’s Watlington depot at about 7.55am to remove traffic management equipment across the South East that could have been blown away in severe winds.

Jack Bristow , 23, died working in Storm Eunice in 2022 (Image: Unknown)

They were travelling back to Oxfordshire on Old Odiham Road when the accident happened at about 11.43am.

His parents, Teresa White and Gary Bristow, brought a claim against the company, arguing it had breached its duty of care by sending him to work during a Met Office Red Warning for extremely strong winds.

However, Judge Irena Sabic KC dismissed the claim, saying the risk of death while travelling as part of the assignment “was not reasonably foreseeable”.

She warned against “setting a novel standard of care” by which negligence could be established against an employer.

In her judgment, she said: “My view is that the precautions that the Claimants say should reasonably have been taken are not practicable or realistic. The risk of this horrific accident occurring was simply not foreseeable.”

Expressing sympathy for Mr Bristow’s relatives, the judge said he had been described as “hard working, caring, witty and completely devoted to his son”.

The family’s separate claim against landowner Davis Meisels, from whose land the tree fell, will be determined in due course.





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