Greggs axes fan favourite item leaving shoppers gutted

Famed for its sausage rolls, customers at the high street bakery chain noticed that one popular breakfast menu item had seemed to vanish.

The Greggs All Day Breakfast Baguette was first introduced to stores in 2024 and quickly became a hit item with shoppers.

Made with a baguette roll, bacon, sausage, omelette, cheese, and ketchup, the item has recently been removed from the menu.

Greggs removes popular item from menus

In a statement shared with The Sun, Greggs has removed the all-day breakfast baguette for now but has plans for its return.

As a spokesperson said, “Our much‑loved All Day Breakfast Baguette is taking a break from the menu.

“We continually review our range and regularly bring back fan favourites based on customer demand.”

The Greggs All Day Breakfast Baguette is a seasonal item, meaning it will be taken off the menu during the summer months.

However, fans of breakfast can still get several baguette options before 11am, like the Bacon and Omelette Breakfast Baguette, Sausage and Omelette Breakfast Baguette, Bacon, and Sausage Breakfast Baguette, and more.

Greggs announces trial of new self-service checkouts

Greggs is trialling a new self-service concept aimed at speeding up customer transactions.

The bakery chain is trialling Greggs Express, a self-service unit which allows customers to quickly grab their favourite treats on the go.

The first unit opened at Motor Fuel Group’s (MFG) petrol forecourt outside Glasgow Airport.

Tony Rowson, property director at Greggs, said: “Greggs Express is our latest concept being trialled to help us enhance our customer experience, focusing on convenience and speed.

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“The units allows customers to grab their favourite bake or serve coffee themselves, ideal for customers on the move.

“Working with MFG, the trial will help us understand how this format can support our growth ambitions alongside our broader estate growth plans while continuing to deliver the great-tasting food and value our customers expect.”

Customer behaviour is being analysed, with a small number of other self-service units planned to be rolled out across MFG locations in the coming months.

Newsquest has contacted Greggs for a comment.