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Different Minds names founding partners for launch

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Different Minds has named Equativ, Seedtag and InMobi as founding industry partners ahead of its formal launch.

The group was set up to raise awareness of neurodiverse people across the creative industries and push for greater support in advertising, marketing and technology. Its work will focus on neurodiversity in technology, work and creativity.

Different Minds is positioning itself as a cross-industry effort to move neurodiversity higher up the agenda in sectors that rely heavily on creative and strategic work. It argues that different styles of thinking remain under-recognised in business despite their role in problem-solving, leadership and creative output.

The three founding partners are backing the launch and supporting the initiative’s early activity, giving Different Minds support from established companies in ad tech and digital media as it seeks to build industry attention.

Steven Beckwith, co-founder of Different Minds, outlined the reasoning behind the project.

“Different Minds was created to bring this conversation into one of the industry’s most visible and influential spaces,” Beckwith said.

Fellow co-founder Dayna Moon said the aim is not only to increase recognition, but also to encourage practical change in how businesses view neurodiverse employees and contributors.

“With the support of our partners, we’re creating a platform that not only raises awareness, but helps the industry better recognize the value of neurodiverse talent in shaping its future,” Moon said.

Partner backing

For Seedtag, the tie-up reflects a broader argument about how companies assess talent and originality. Sarah Pettitt linked neurodiversity to wider debates in advertising and technology about outcomes, inclusion and the use of artificial intelligence.

“At Seedtag, we’ve built our technology around a simple but powerful idea: that the most meaningful way to connect with someone isn’t to know who they are, but to understand the moment they’re in. That same logic applies to how our industry must think about neurodiverse talent. Without different minds, you don’t get different outcomes – you get the same ones, dressed up differently. AI and innovation give us the tools to stop asking ‘who is behind the screen?’ and start asking ‘what are they capable of?’ – amplifying unique ways of thinking at scale and turning what was once overlooked into an undeniable force for progress. Different Minds exists to make that case loudly, and Cannes is exactly the right stage to do it,” said Sarah Pettitt, senior group business director, UK and international, Seedtag.

Equativ framed the issue as one of workplace inclusion and commercial problem-solving, arguing that varied perspectives are important in leadership teams and in tackling complex industry challenges.

“The future of the ad tech industry depends on our ability to solve complex problems, and you simply cannot solve them with uniform thinking. At Equativ, we’ve seen firsthand that our most resilient leadership and innovative outcomes stem from a mosaic of different perspectives. We are proud to support Different Minds because neurodiversity is a vital, yet often overlooked, component of a truly inclusive workplace. This conversation matters now because the next era of industry innovation will be defined by how well we empower every type of mind,” said JC Peube, chief operations officer, Equativ.

InMobi also tied neurodiversity to the development of ad tech and the creative sector more broadly. Nigel Ashton said the industry needs people who approach problems in different ways.

“At the beating heart of ad tech lies one fundamental truth: people who think differently and are motivated to act to effect change when it comes to some of the advertising landscape’s development. This is impossible without a core of people who are hardwired to think differently when it comes to the problems in the industry. We are proud to be supporting Different Minds’ call to arms at this year’s Lions; neurodiversity has always been part of creativity and ad tech innovation, and it deserves consistent support,” said Nigel Ashton, director of agency partnerships, Europe and global, InMobi.

Wider push

The launch comes as companies across media, advertising and technology face broader scrutiny over inclusion policies and workplace culture. While diversity discussions have often centred on gender, ethnicity and socio-economic background, neurodiversity has received less sustained attention in many corporate settings.

That gap has become more visible as employers reassess how they recruit, manage and retain staff with different cognitive profiles, including people with autism, ADHD, dyslexia and other forms of neurodivergence. Industry advocates argue that support still depends too heavily on individual managers rather than being embedded in company practice.

Different Minds wants to build a platform for conversation and community around those issues. Its stated aim is to turn awareness into action and encourage more inclusive thinking in culture, collaboration, leadership and opportunity across the business community.

Its backers are also making the case that neurodiversity should be treated as a business issue as well as an inclusion issue.



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bunq study finds UK women lag men in crypto investing

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bunq has published research showing a sharp gender gap in crypto investing in the UK. The study found that women are far less likely than men to have invested in the asset class.

The figures suggest the divide is driven less by outright scepticism than by confidence, familiarity and trust. According to the survey, 21% of women in the UK have ever invested in crypto, compared with 37% of men, while nearly a quarter of women describe crypto as “masculine”.

That perception appears to coexist with a broader desire to build personal wealth. The research found that 82% of UK adults are actively trying to grow their wealth, yet only 29% have invested in crypto.

Among women, the barriers appear to centre on access and understanding. Women were almost twice as likely as men to say crypto feels inaccessible, and 35% said they would not know where to start if they wanted to learn about it, compared with 18% of men.

The findings come as many consumers reassess their finances in a difficult economic climate. More than half of Britons surveyed said current conditions make it more important to explore alternative investments such as crypto, while 70% of women and 59% of men said they were unsure about their financial situation.

Knowledge gap

For those who have stayed out of the market altogether, lack of knowledge was the main reason. Among people who have never invested in crypto, 65% said limited understanding was the main factor holding them back.

Clear guidance was the most commonly cited factor that could help non-investors take a first step. The survey found that 37% said it would make a difference, pointing to a market where interest may exist but practical support remains limited.

Trusted financial institutions also emerged as the preferred route for would-be investors. Some 43% said they would trust their bank most to help them invest in crypto, a higher share than those choosing crypto exchanges and trading platforms combined.

A further 21% said they wanted to enter the market through a regulated and familiar environment. This points to a credibility challenge for the crypto sector, which has often relied on specialist platforms and online communities to attract new retail users.

Risk and trust

The data also suggests that willingness to invest does not always match understanding among those already in the market. Men were twice as likely as women to say they invest in crypto without fully understanding it.

Among existing investors, banks ranked relatively low as a source of information. The survey found that 11% turn to social media and 12% to online forums, compared with 7% who rely on their bank.

That split underlines a tension in the market. Potential new investors appear to want regulated, familiar institutions to guide them, while many current investors still rely on less formal online channels.

bunq presents those trends as evidence that crypto has not yet fully crossed into the financial mainstream, despite growing public awareness. The company, one of Europe’s largest digital banks, argues that broader adoption will depend on whether consumers feel they can access crypto through services they already trust.

The UK figures form part of a wider survey of 7,000 respondents across seven countries, including the US and six European markets. The poll aimed to measure attitudes to crypto adoption, barriers to entry and differences in perception across demographic groups.

While the results focus on women’s lower participation, they also suggest a wider issue around financial education. If most adults want to grow their wealth but many avoid crypto because they do not understand it, the market’s next phase may depend as much on explanation as on price performance or product design.

One notable result is that the issue is not simply disinterest. The survey indicates that women’s lower participation reflects uncertainty about how to begin, rather than a lack of willingness to consider alternative investments.

For banks and fintech groups, that may create an opening to offer crypto access within familiar consumer finance apps. For the crypto sector itself, it raises questions about whether a culture shaped by jargon, self-directed research and online tribalism has narrowed its audience.

Joe Wilson, Chief Evangelist at bunq, said the company sees simplicity and trust as the key issues in bringing more consumers into the market.

“For years, the crypto industry has been building for insiders, but mainstream adoption is being driven by trust and simplicity, not complexity. Users are open to exploring new ways to put their money to work, but they want to do it in a familiar, safe and easy-to-use environment. At bunq, we’re building that bridge and making crypto accessible for anyone ready to take their first step,” Wilson said.



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GoCardless joins UK scheme for recurring Pay by Bank

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SOFIAH NICHOLE SALIVIO

News Editor

GoCardless has joined banks, building societies and fintechs in launching the UK Payments Initiative scheme, opening the way for Recurring Pay by Bank in the UK.

The industry-backed scheme is intended to expand account-to-account payments and give businesses another way to collect regular payments directly from bank accounts. GoCardless said its new service is designed for recurring, flexible and automated payments using open banking infrastructure.

UK retail payments remain dominated by cards, accounting for 84% of spending by turnover, according to GoCardless. Businesses pay GBP £1.5 billion in fees because of the market position of Visa and Mastercard, it added.

Scheme operator UK Payments Initiative has been funded by banks, building societies and fintechs. Its launch creates a framework for recurring open banking payments across sectors including public services, utilities, charities and financial services.

Market opening

GoCardless is positioning the service as a lower-cost option for merchants that rely on repeat billing. Instant authorisation and the ability to automate regular collections could appeal to firms seeking an alternative to card payments and existing bank debit arrangements.

Research commissioned by GoCardless suggested strong interest among businesses that take recurring payments. It found that 89% of recurring revenue businesses believe the technology would significantly improve cash flow, while 91% expect it to reduce operational costs.

The same survey found that 49% of businesses intend to be early adopters. Among consumers, 38% said they would be open to trying recurring Pay by Bank, rising to 60% among Gen Z respondents.

The launch also reflects a broader policy push to build more competition and resilience into UK payments. Account-to-account methods have long been seen by parts of the industry as a way to reduce dependence on card networks and create more domestic control over payment rails.

Early rollout

Earlier this year, GoCardless processed its first recurring open banking transaction for Jellyfish Energy during the sector’s live testing phase. The transaction provided an early operational example of how recurring bank payments could work in practice before broader adoption.

GoCardless said it has built features to address some of the practical limits of an early-stage rollout. These include routing a customer to Direct Debit when open banking is unavailable, auto-filling payment details based on existing payer data, and maintaining service uptime for merchants adopting the system.

That approach suggests providers still expect patchy coverage across some institutions and user journeys in the near term. Hybrid models that fall back on established payment methods may help firms trial recurring open banking payments without disrupting collections.

For businesses, the economics could be a major factor if adoption grows. Card processing fees are a persistent cost for merchants with subscription or instalment models, while failed or delayed payments can disrupt cash flow and add administrative work.

Open banking payments have so far had more success in one-off transactions than in repeat billing. A workable recurring model would address a major gap in the market, especially for sectors that need regular customer authorisation without repeated manual input.

UKPI Managing Director Richard Koch said GoCardless brought practical experience from years of account-to-account payments. “The launch of this scheme is a significant step forward as we build a faster, fairer payment ecosystem that unlocks genuine choice for businesses and consumers. Having GoCardless at the table brings 15 years of account-to-account expertise right into the heart of this initiative. Their experience is vital as we move forward, helping us turn open banking payments into a practical tool that people will trust and use every single day,” Koch said.

Shaun Puckrin, Chief Product Officer at GoCardless, linked the launch to longstanding concerns over concentration in the payments market. “For a long time, the UK has been waiting for a genuine alternative to traditional card payments. By launching an industry-wide scheme for recurring Pay by Bank, we will bring real competition to a market that’s been dominated for decades by a costly card duopoly. This milestone establishes the UK as a country that owns its financial future. We’re creating payments infrastructure that is modern, competitive, and free from over-reliance on external networks. Built on APIs for easy instruction and real-time execution, it is ideally placed to become the foundation of agentic commerce — where AI agents, automated systems, and instant payments converge. It’s a response to enormous market demand, and a shift that will change the way money moves for everyone,” Puckrin said.



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Cloudsmith names finance & legal chiefs after funding

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SOFIAH NICHOLE SALIVIO

News Editor

Cloudsmith has appointed Mark O’Connor as Chief Financial Officer and Dan Lascell as General Counsel, expanding the Belfast software supply chain security company’s executive team after its USD $72 million Series C funding round.

Both are moving into full-time roles after advising the company for several years. O’Connor worked with Cloudsmith’s finance organisation through its last three venture financings, while Lascell served as fractional General Counsel and helped shape its legal and governance structures.

The appointments come as Cloudsmith seeks to deepen ties with large corporate customers, including Fortune 500 and Global 2000 groups. More enterprises now rely on its software supply chain tools to secure and govern software artifacts used in development and distribution.

O’Connor is expected to oversee the company’s financial infrastructure as it works towards public market readiness. His remit includes establishing financial and procurement controls suited to a business operating at greater scale.

Before joining full time, he held senior finance roles at Bugcrowd, Tenfold, Appirio, Nuance Communications and BeVocal. His background spans venture-backed software businesses, acquisitions and listed companies.

Lascell will lead legal, compliance and commercial contracting. His work will focus on enterprise procurement requirements and internal governance as Cloudsmith expands among larger customers with more complex regulatory demands.

He previously held legal leadership roles at Appirio, Bugcrowd, Tercera, AmberPoint and webMethods. His experience in corporate development and international expansion, combined with his prior advisory work, gives him detailed knowledge of Cloudsmith’s commercial and compliance arrangements.

Growth push

The leadership changes follow Cloudsmith’s latest financing from TCV and Insight Partners. The USD $72 million Series C round provided fresh capital as the company scales operations around software artifact management and supply chain security.

Cloudsmith’s platform is used to store, secure and distribute software packages and other development assets across different environments. It says it supports more than 30 artifact formats and serves customers across sectors including banking, financial technology, telecoms, software and artificial intelligence.

In recent years, software supply chain security has become a growing priority for large organisations after attacks and compliance pressures exposed weaknesses in how code and software components move through development pipelines. Vendors in this market have sought to position themselves not just as infrastructure providers, but as trusted partners for governance, traceability and procurement oversight.

That backdrop helps explain the emphasis on finance, legal and internal controls in Cloudsmith’s latest hires. Both roles are central to reassuring larger customers that the company’s internal processes can withstand the same scrutiny applied to the software services it sells.

O’Connor highlighted that focus in comments on his appointment. “Our focus is on building Cloudsmith’s infrastructure for longevity,” said Mark O’Connor, Chief Financial Officer at Cloudsmith. “That means ensuring our financial controls and commercial rigor are up to audit-ready standards, while enabling our customer-facing teams to move fast and lead the market. That combination means customers can trust Cloudsmith as a mission-critical infrastructure partner.”

Lascell also linked his role to customer expectations around security, compliance and long-term dependability. “Cloudsmith’s platform is built on trust, providing secure artifacts, provable provenance, and policy-driven governance. Our internal legal and compliance posture reflect that same commitment,” said Dan Lascell, General Counsel at Cloudsmith. “Our job is to scale the legal and risk frameworks to ensure Cloudsmith is a dependable long-term partner for large enterprise customers with complex regulatory and legal obligations.”

Executive build-out

The additions mark a further expansion of the senior team under Chief Executive Officer Glenn Weinstein. As software companies move beyond the early venture stage, hiring permanent finance and legal leaders often signals a shift towards tighter operating discipline, more formal governance and preparation for broader capital markets options.

Weinstein said the appointments are part of meeting customer expectations across the business. “Mark and Dan are important additions to our leadership team,” said Glenn Weinstein, Chief Executive Officer at Cloudsmith. “Enterprise customers rely on Cloudsmith as a dependable partner they can trust at every level, including the platform, their commercial relationship with Cloudsmith, and our internal governance. Mark and Dan will help ensure we meet the highest standards for financial rigor and legal credibility.”



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