Escapade specialises in design-led hotels, residences, and immersive experiences at global motorsport venues.

Founded in 2021 by Will Tindall and Jerome Darker, it is best known for its trackside hotel development at Silverstone.

The company, which ‘operates at the intersection of motorsport, real estate, and lifestyle’, has taken up 2,000 sq ft of space at the Oxfordshire site.

Will Tindall, founder of Escapade, said: “Bicester Motion offers something genuinely rare – proximity to world-class talent, heritage, and innovation, all in one place.

“For us, it’s not just about having a base; it’s about being part of a community that is actively shaping the future of motorsport and automotive culture.”

Escapade’s new headquarters are located within the Motor Bays and the Protected Long Bay at Bicester Motion’s Motor Transport Yard.

The setting will place Escapade at the centre of activity during the estate’s popular Scramble events, offering a platform in front of an engaged and relevant audience.

The space will also allow Escapade to host product launches, talks, and curated experiences as part of its daily operations.

Mr Tindall added: “As we expand our platform, this environment gives us the right foundation to grow, collaborate, and create.”

Escapade’s move further establishes Bicester Motion’s reputation as a hub within Motorsport Valley.

The area is home to more than 50 mobility-focused businesses, including the Audi Revolut F1 Team and Polestar’s UK headquarters.

Daniel Geoghegan, CEO of Bicester Motion, said: “Escapade is exactly the kind of ambitious, design-led business that belongs at Bicester Motion.

“Their work at Silverstone has set a new benchmark for how people experience motorsport, and their vision for what comes next aligns closely with our own – bringing together heritage, innovation, and community in a way that creates real energy on site.”

He added that Escapade’s arrival reinforces Bicester Motion as ‘a destination where brands, ideas, and audiences come together – on and off the track’.

Escapade is currently progressing its next major project at Circuit de Spa-Francorchamps, with an anticipated opening in 2028.

The company is also continuing to develop its in-house design studio and expanding its lifestyle offering, which includes events, collaborations, and apparel.

Adalta Real and Savills acted on behalf of Bicester Motion in the transaction.

Bicester Motion is positioned as a leading business community shaping the future of mobility and is home to companies contributing over half a billion pounds to the UK economy.

It aims to become the world’s leading mobility technology community.

Eddy Webb and Brian Kemp, from Travis Perkins’ Chipping Norton branch on Station Road, completed 200km running and cycling challenges by undertaking 100km each to raise money for Alzheimer’s Society – the business’ chosen charity.

Dementia is the UK’s biggest killer and one in three people born today will develop dementia in their lifetime. Alzheimer’s Society is the UK’s leading dementia charity – providing help and hope to everyone affected by dementia.

Eddy, 32, set himself the extraordinary challenge of running 100km in a day, which is roughly the same as running from the Chipping Norton branch to Bristol city centre while Brian took to the Cotswolds hills on his bike to complete his 100km on challenging terrain.

Setting off at 5am, he completed his task in 14 hours. The yard manager at Travis Perkins Chipping Norton did the first 80km around the local area before heading back to his branch to complete the final stretch in front of suppliers, customers, family and friends.

Brian Kemp cycled 100km over six hours (Image: Travis Perkins)

Meanwhile Brian, 56, who is the branch manager, started his cycling challenge at 7am, completing the 100km cycle in six hours, arriving back at the branch mid-afternoon.

Speaking after completing his run, Eddy said: “I have run a long way before, but when I set myself this challenge, I knew how difficult it was going to be, and it certainly did not disappoint from that perspective.

“I felt completely exhausted after it, but ultimately it was for a great cause in Alzheimer’s Society, and it ended up being such a good day for everyone at Travis Perkins Chipping Norton.

“I am so grateful to all those who supported both Brian and me throughout the day.”

Brian said: “Chipping Norton is a tough place to cycle at the best of times because of its hilly nature, but a 100km ride was very challenging. I am pleased I managed to complete it, and my overriding feeling is of pride that everyone at the branch pulled together to raise a great amount of money for charity.”

Travis Perkins is part of Travis Perkins plc and is the UK’s largest supplier of building materials to the building and construction industry.

Featuring a network of more than 550 branches, it supplies thousands of products and materials, including a tool hire service, to trade professionals and self-builders across the nation.

You can donate to Eddy and Brian’s charity fundraiser on their JustGiving page.

Fortitude Communications, based on ARC in Cowley, Oxford, has appointed senior account executive Jack Sale to support its portfolio of clients across various sectors.

Mr Sale brings experience from high-profile public sector and corporate roles, including time at Thames Valley Police and Heathrow Airport.

Greig Box Turnbull, founder of Fortitude Communications, said: “Jack is a great addition to our team, bringing experience, a passion for PR and he will add great value for our clients.

“Jack has experience of working on high-profile projects including Heathrow Airport’s third runway proposal and significant operations and campaigns at Thames Valley Police.

“We’re pleased to welcome Jack to the team.”

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In his new role, Mr Sale will deliver PR and creative marketing services for Fortitude’s clients, who span professional services, manufacturing, sport, hospitality and charity.

Clients include Oxford Bus Company, the Arena Racing Company, Welbeck Health Partners, and Weinig UK.

Mr Sale said: “Joining Fortitude is a fantastic opportunity, and I’m thrilled to be part of the team.

“The breadth of work underway, and the positive impact it’s already having across Oxfordshire and beyond is really exciting.

“I’m keen to contribute my experience and play my part in delivering strong results and real value for our clients.”

His appointment follows the addition of three new team members in October as part of the agency’s ongoing growth.

Fortitude Communications offers services including PR, creative marketing, social media management, video production and copywriting.