Oxford united FC
YouTube and ITV star KSI makes bizarre dig at Oxford United
The YouTube star, whose real name is JJ Olatunji, recently purchased a minority stake and became a minority owner in National League South club and former EFL side Dagenham to become the latest celebrity to gain influence in the English football pyramid.
KSI has ventured into many spheres during his career in entertainment and business, including rap, pop music, boxing, and is also a judge on ITV show ‘Britain’s Got Talent’.
In an interview with GQ this week, the influencer shed light into his acquiring of the Daggers and proceeded to take an unprompted shot at the U’s.
Naturally, Olatunji looked at Wrexham as a direct comparison with their Hollywood owners Ryan Reynolds and Rob McElhenney.
KSI at the Britain’s Got Talent photocall at Ham Yard Hotel, central London (Image: IAN WEST/PA Wire)
Talking to GQ, KSI said: “You could argue Dagenham & Redbridge is going to have more attention than a lot of Championship sides. Think of a random Championship team…”
“Like, Oxford United!”
“I bet more people know about Dagenham & Redbridge than Oxford United.
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“For me, I already see Wrexham as a rival. The idea of beating Ryan Reynolds FC. Me versus Ryan Reynolds, face-off.”
Oxford United’s Stan Mills after defeat to Wrexham (Image: Jason Dawson)
Oxford finished 22nd in the second tier this season and were relegated to League One.
Meanwhile, Welsh side Wrexham finished seventh and two points away from the play-off places in their first season in the Championship since 1982.
The Red Dragons had achieved three consecutive promotions before this season, something which KSI will have his sights set in Dagenham.
The Daggers were last in the top four flights of English football in the 2015/16 season in which they suffered relegation out of League Two.
They were since relegated to the National League South in the 2024/25 campaign.
New minority stakeholder KSI, alongside After Party Studios, is set to produce a ‘Welcome to Wrexham’-style docuseries called ‘Race to the Top’ to tell the story of his takeover, it was revealed by Variety.
There a three divisions between Dagenham and the Yellows, whom Olatunji dubbed a ‘random team’.
The last time the two clubs faced each other was when the U’s won 4-0 in League Two in March 2016.
Since then, Oxford have improved by two tiers whilst the Daggers have fallen by two leagues.
Oxford united FC
What next for Oxford United after Stanley Mills departure
The summer-long saga has felt more like a decade and surely head coach Aaron Ramsey has felt the same after enduring the ritual of being asked about Mills’ status on a weekly basis.
After missing the U’s first pre-season friendly, the winger scored in the second, a 2-1 win over Barnet, and featured in the following couple.
He then missed out in the first competitive game of the season, a 2-0 Carabao Cup defeat at Leyton Orient, before a move to PNE was confirmed by Ramsey ahead of the League One opening day, but not until January.
Mills messaged his boss requesting not to play in the 2-2 opening day home draw with MK Dons before coming off the bench to assist Gatlin O’Donkor in the Yellows’ 2-1 win at Stevenage.
That would prove to be the 22-year-old’s final display in a United shirt, the young attacker showing little enthusiasm upon Oxford taking the lead in Hertfordshire, hinting that his head had certainly been turned.
“I’ve known about it all summer and from the start I’ve wanted to be here, wanted to get going as a Preston player and now it is official.”
Stan Mills has joined Preston (Image: Jason Dawson)
Mills’ first words as a Lilywhites player say it all.
Considering the former Everton man has never scored more than three goals in a senior season, my personal opinion was that a January move would be ideal for all parties.
In an ideal world, Oxford would keep a star player for six months, Mills could get his numbers up as a standout player in a weaker league and PNE would get an in-form winger through the doors in the new year.
READ MORE: Ramsey says Mills departure ‘best solution’ for Oxford United
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But patience is a rare virtue in football these days and off goes the winger to Lancashire.
So, what now for United?
The U’s are without a recognised right-sided midfielder – young Aidan Elliott-Wheeler could be considered – and remain under a temporary transfer embargo.
Aidomo Emakhu has played on the right so far this season and has offered some outlet but he does look much more comfortable in his more natural position on the right.
Oxford United’s Stan Mills celebrates Ciaron Brown’s goal against Preston North End (Image: Gary Oakley/PA Wire)
Then there is 17-year-old Mo Missanga, a youngster who helped change the tide on the opening day against MK Dons and who has excited supporters and the U’s boss alike.
Ramsey has hinted that the Yellows are searching for solutions, and it is understood that a loan transfer where Oxford do not pay any share of the player’s wages could be a way of bringing a player in before Tuesday’s deadline.
Given the circumstances, it will be difficult to replace the ability of Mills but there is certainly a sense of relief that this saga is over.
Now it is time to focus on the football and maintain a strong league position heading into January.
Oxford united FC
Oxford United sign Coventry City midfielder on loan amid transfer embargo
Oxford United have signed Wales international Kai Andrews on loan from Premier League side Coventry City until January.
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Oxford united FC
Aaron Ramsey gives update on Oxford United transfer stance after Mills departure
Oxford United head coach Aaron Ramsey has insisted that Stanley Mills’ departure for Preston North End was ‘the best decision’.
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