Your.Cloud acquires Pure Cloud Solutions in UK push

Your.Cloud has acquired Pure Cloud Solutions, expanding its presence in the UK market.

Pure Cloud Solutions is a managed IT and telecoms provider based in Tamworth. It serves businesses across the West Midlands and elsewhere in the UK and Europe, and will continue to trade under its existing name with its current team and leadership.

The acquisition adds another UK business to a group that operates through more than 40 companies across several European countries. Your.Cloud employs about 1,500 people and generates annual turnover of more than €350 million.

Your.Cloud backs local managed service providers while allowing them to keep their brands and customer relationships. Pure Cloud Solutions will continue to be led by Chief Executive Officer Jamie Lake.

The Tamworth company was founded in 1990 by Martin Lake and Darren Lake. It began in telephony and structured cabling before expanding into cloud, connectivity and managed IT services over more than three decades.

UK expansion

The deal is part of Your.Cloud’s push to build a broader managed services business in the UK and Europe. Financial terms were not disclosed.

For Pure Cloud Solutions, the acquisition comes as demand in the IT services market continues to shift, particularly around cybersecurity and artificial intelligence. The company said day-to-day customer relationships would remain unchanged after it joins the group.

Jamie Lake, Chief Executive Officer of Pure Cloud Solutions, said: “We’ve spent over 35 years building something we’re proud of – a business that genuinely knows its clients and delivers without the nonsense. Joining Your.Cloud lets us keep doing exactly that, while giving us the backing to move faster and offer more. The market is changing quickly, particularly around AI and cybersecurity, and being part of the Your.Cloud group gives us the platform to stay ahead of it. Nothing changes for our clients in terms of who they deal with – but a lot more becomes possible.”

Local model

Your.Cloud has built its business through a decentralised model focused on acquiring and supporting managed service providers in local markets. Those businesses keep their identities while drawing on shared expertise and resources across the group.

That approach has helped it build a network of companies serving more than 25,000 businesses across Europe in areas including workspace, security, infrastructure and connectivity. Pure Cloud Solutions now joins that portfolio as Your.Cloud seeks to expand further in the UK.

Nils Vermeulen, who oversees the TICTS segment at the group, said Pure Cloud Solutions fits the type of business Your.Cloud wants to add in the market. He cited its customer relationships and management team as key reasons for the acquisition.

Nils Vermeulen, General Manager of the TICTS Segment at Your.Cloud, said: “Jamie and his team have built a genuinely strong business – one with deep client relationships and a clear sense of what good service looks like. That’s exactly the kind of business we look to partner with. Pure Cloud Solutions’ track record and entrepreneurial leadership make them a valuable addition as we continue to expand across the UK. We’re delighted to welcome them to the group.”