Yoto uses Oracle NetSuite to support global growth

Yoto is using Oracle NetSuite to run its operations, with the children’s audio platform saying the system supports its expansion across several international markets.

The London-founded business adopted NetSuite after rapid growth made it harder to manage operations across disconnected systems. As annual transactions rose into the millions, it wanted a single platform for financial and operational data.

Founded in 2017 by Ben Drury and Filip Denker, Yoto built its business around audio products for children designed to reduce screen time. After launching its first device, the Yoto Player, through Kickstarter in 2019, it expanded into the UK, US, Canada, Australia and France.

Yoto said it passed £100 million in annual revenue in 2025. As the business grew, separate software tools limited visibility across finance, inventory and wider operations.

Unified systems

NetSuite now brings together several previously separate systems into a single suite covering finance, inventory, and planning. According to Yoto, the software has helped automate parts of its global financial processes, improve forecasting, and strengthen supply chain and stock management.

Yoto said its financial management tools have shortened reporting and financial close work, increasing team productivity. It also said inventory management functions have improved product availability by enabling more accurate, responsive stock planning across countries and sales channels.

The deployment also includes NetSuite AI Connector Service, which Yoto said links the ERP platform to a third-party large language model provider. The setup allows the company to define what the AI can access and do through role-based permissions.

Ben Averis, Chief Financial Officer at Yoto, outlined the reason for the move. “As a fast-growing global business, we needed systems that could keep pace with our growth and support increasingly complex operations,” he said. “We chose NetSuite because it is a system capable of scaling and supporting the ambitions we have as a company. NetSuite has helped us operate more efficiently, plan more effectively, and make faster, more confident decisions by giving us a single source of truth for all financial and operational data,” said Averis.

Growth pressure

The changes come as consumer brands face growing demands on inventory planning and reporting as they expand across markets and sales channels. For businesses with physical products, the need to track stock accurately while maintaining financial control has become more pressing as international operations widen.

Yoto’s model combines hardware and audio content for children, placing it in a category that has grown as parents seek alternatives to screen-based entertainment. Expansion into multiple English-speaking markets and France has added complexity to supply chains, local sales activity and financial reporting from a central platform.

Oracle NetSuite said Yoto’s adoption reflects the pressure on growing consumer businesses to replace fragmented software systems with a single operational platform. In its view, this can help companies standardise workflows and improve oversight as they scale.

Nicky Tozer, Senior Vice President for Europe, the Middle East and Africa at Oracle NetSuite, said Yoto had used the software to simplify and automate key parts of the business. “Yoto is pioneering a fast-growing category that is resonating with parents and children alike,” said Tozer. “With NetSuite, Yoto has replaced disconnected software systems with a single unified suite, automated critical workflows with embedded AI, and built a scalable foundation to support continued growth and meet rising customer demand,” added Tozer.