Business & Technology
Webtrends Optimize launches charity grant for CRO platform
Webtrends Optimize has launched a charity grant scheme that will give one charity a 12-month licence to its conversion rate optimisation platform.
The programme is open to registered charities in the UK and overseas, including organisations that already use its services.
Called Conversion For Good, the initiative is the first grant of its kind from the business. It covers a one-year licence for the software platform, but does not include support hours beyond the initial onboarding and implementation stage.
Webtrends Optimize sells website optimisation tools designed to help organisations improve online sales, donations and other conversions. Its clients include commercial brands such as Odeon, Halfords and National Rail, as well as charities including RSPB, Alzheimer’s Research UK, Trussell, Mind, WaterAid and Dogs Trust.
Applicants will go through an internal judging process. Only one application per charity will be accepted, and the scheme excludes sole traders, profit-making entities, political campaign groups and organisations that promote specific religions.
Charity focus
The launch comes as many charities face pressure on fundraising and supporter recruitment, with digital channels playing a larger role in attracting donations and communicating with the public. A charity website’s design, messaging and user journey can directly affect whether visitors choose to donate, sign up or engage further.
Webtrends Optimize has operated since 2000 and describes itself as a global British business. It is B Corp certified and gives 2% of annual revenue to charitable causes. It also offers a 25% discount to charities and non-profits, and supports fundraising through staff volunteering and gifts in kind.
Its software includes A/B testing, personalisation, social proof, product recommendations and on-site surveys. These tools are commonly used by online retailers and non-profits to test changes to web pages and measure whether those changes affect user behaviour.
Conversion rate optimisation tools are often bought by businesses seeking to increase transactions or reduce customer drop-off during online journeys. For charities, the same techniques can be adapted to improve donation completion rates, campaign sign-ups and volunteer recruitment.
“We know how tough it is right now to run a charity and how important it is to have an effective website that converts people into becoming supporters. As a B Corp business, we’ve always been passionate about helping others and doing as much as we can to give back to those who need it most, so we wanted to lend a hand and provide our CRO platform for free for a year to a charity,” said Matt Smith, chief executive officer of Webtrends Optimize.
Digital pressure
The announcement also reflects a wider trend in the charity sector, where organisations are seeking to improve digital fundraising without incurring major new technology costs. Many non-profits have expanded online campaigns in recent years, but budgets for specialist software and optimisation work remain tight.
For software providers, grant schemes and discounted access can widen use of commercial tools in the non-profit market. They can also create case studies if recipient organisations deliver stronger fundraising results after adopting the software.
Webtrends Optimize offers its platform on an all-inclusive licence model that scales according to website traffic. It works with customers and partners worldwide and recorded a 41% increase in new accounts last year, alongside 44 product updates and the launch of a new user interface.
The successful charity will receive the licence for 12 months. As a condition of the award, the recipient must agree to the partnership being announced using the charity’s name and logo.
Business & Technology
KPMG study links trusted AI to stronger performance
KPMG has published a global study linking stronger AI transformation results to trust and governance. The survey covered more than 1,750 senior leaders across 20 countries.
The findings highlight a gap between rising AI adoption and broader business results. Many organisations are expanding AI use in specific functions without changing the wider operating model needed to turn those efforts into enterprise-level gains.
While 58 per cent of leaders consider enterprise-wide systems, processes, people and technology critical to transformation, only 12 per cent said their organisations deliver them effectively. The study also found that risk-led transformation produced the strongest performance improvement, at 14 per cent.
Workforce readiness emerged as another weak point. While 75 per cent of respondents expect benefits from humans and AI working together, only 19 per cent reported having a workforce ready for that shift.
Risk concerns were widespread, but integration remained limited. Nearly three in four respondents cited risk, security and privacy as major concerns, yet only 24 per cent said those issues are embedded in strategy and technology.
Measurement was also patchy. Just 28 per cent of organisations track operational or revenue outcomes linked to trusted AI, suggesting many still rely on adoption rates, qualitative signals or no formal measurement at all.
Operating model gap
The research argues that AI deployments often remain confined to individual use cases and are not fully tied to decision-making or end-to-end workflows. In that environment, productivity gains may appear in isolated parts of a business without translating into sustained organisation-wide improvements.
Legacy structures are part of the problem. Many businesses still operate with models built for stability rather than constant adaptation, making it harder to coordinate change across multiple teams and systems.
Adrian Clamp made that point in comments accompanying the research.
“Real value from AI requires operating as an intelligent enterprise – aligning strategy, decisions, and execution. Yet, most organizations have not redesigned themselves to do so, with complexity rising faster than performance. As a result, many risk scaling AI without delivering sustained enterprise impact or meaningful returns,” said Adrian Clamp, Global Head of Consulting Strategy & Investment, KPMG International.
Governance divide
The strongest performers were more likely to treat trust and AI governance as part of day-to-day operations rather than as a separate compliance exercise. The study linked that approach to better outcomes in areas including innovation, investment capacity and stakeholder trust.
Only a minority have taken that route. Most organisations still rely on reactive, siloed or partly integrated approaches to AI risk management.
Samantha Gloede said the issue goes beyond technical oversight.
“Trust is no longer a safeguard; it is a prerequisite for performance. As transformation scales across interconnected systems, organizations must be able to rely on decisions, not just data. That confidence is built through how risk is governed, managed, and embedded into execution. When it is, transformation can be directed, aligned, and scaled. When it is not, it fragments under its own complexity,” said Samantha Gloede, Global Head of Risk Services and Trusted AI Leader, KPMG International.
Broader shift
The study frames the findings as part of a wider change in how businesses compete. Rather than judging success by the number of transformation projects, it suggests organisations are increasingly being tested on whether they can coordinate change across the whole business.
KPMG described this as enterprise orchestration: the ability to align priorities, connect execution and manage trade-offs continuously across different parts of the organisation. The data suggests that without that coordination, AI investment may increase activity without producing equivalent returns.
The survey spanned sectors including technology, financial services, healthcare and manufacturing, indicating that the issues identified are not limited to a single industry. Across responses, a common theme emerged: AI adoption is moving faster than organisational redesign, leaving many companies with more complexity but not necessarily stronger performance.
One of the starkest findings was the contrast between ambition and readiness: 75 per cent of leaders expect gains from human and AI collaboration, but only 19 per cent say their workforce is ready.
Business & Technology
Diamond Logistics eCommerce volumes beat forecasts
Diamond Logistics said its eCommerce volumes grew faster than internal forecasts in the first five months of the year, running 15% above expectations.
The UK fulfilment and same-day delivery group had expected monthly growth of about 10%, but results from January to May exceeded that level despite pressure across the wider retail sector. Diamond Logistics operates more than 35 fulfilment sites across the UK.
The figures come as retailers and logistics groups assess the impact of weaker consumer confidence, higher household costs and geopolitical instability on spending. Warehouse utilisation remained strong going into the third quarter, with goods continuing to move steadily through the network and no noticeable drop in demand for either essential or non-essential categories.
Industry data has been mixed. The British Retail Consortium reported that retail sales rose 3.7% year on year in May, the strongest increase since April 2025.
At the same time, the International Monetary Fund upgraded its UK growth forecast to 1% for 2026 while warning that geopolitical instability and domestic uncertainty could still weigh on activity through higher energy and food prices. The GfK Consumer Confidence Barometer also fell by four points in April to its lowest level since autumn 2023 before recovering by two points.
Consumer demand
Kate Lester, Chief Executive Officer and Founder of Diamond Logistics, said the company was seeing firmer demand than some economic indicators suggest.
“There’s no question the UK economy is under pressure right now, particularly with ongoing instability in the Middle East feeding through into energy markets, which could lead to a temporary spike in inflation and a rise in interest rates.
“We’re already seeing the impact of rising fuel costs, and that always has a knock-on effect across the supply chain and consumer spending. Fears that prices will rise can hit household finances, leaving retailers to operate in a far more cautious and price-sensitive environment that naturally translates into a dip in sales over time.
“But what we’re seeing on the ground is that consumer behaviour is holding up much better than some of the headlines would suggest. That’s reflected not only in the growth we’re achieving but also in fulfilment volumes, which remain strong across our nationwide network. Goods are still moving, and demand hasn’t fallen away in the way people might expect in this kind of climate,” said Kate Lester, Chief Executive Officer and Founder of Diamond Logistics.
Her comments suggest a more mixed picture for consumer demand than broad confidence measures alone indicate. For logistics operators, order flow and warehouse occupancy can offer an early read on actual spending patterns.
Diamond’s business spans fulfilment, inventory management and last-mile delivery, placing it close to the day-to-day movement of online retail orders. That makes its trading performance a useful indicator of whether consumers are still buying routine and discretionary items even as budgets remain under strain.
Spending shifts
Lester said the business had repeatedly seen shoppers change what they buy rather than stop spending altogether during more difficult periods.
“In the last six years we’ve faced Covid, a succession of wars, persistent inflationary pressure and ongoing uncertainty around interest rates. As a result, people have become much more accustomed to an environment where things don’t necessarily feel stable.
“We’ve also been around for much longer than six years, and the pattern we’ve seen over time, especially during periods of economic uncertainty, is that although consumers might pull back on bigger-ticket purchases, they still allow themselves smaller, more affordable treats that feel manageable.
“While that shift could be one reason our volumes remain strong, I think consumers are generally becoming more resilient. Rather than stopping spending altogether when times are tougher and budgets are squeezed by rising essential costs such as bills, their spending habits often just adapt slightly,” said Lester.
That view aligns with a pattern seen across parts of retail in recent years, where consumers have traded down on some purchases while maintaining spending on lower-cost items and convenience-led buying. For fulfilment groups, that can still translate into steady parcel volumes even when demand for larger discretionary purchases softens.
Diamond’s update also points to the continued importance of operational efficiency in logistics as retailers look to manage costs in a more price-sensitive market. Rising fuel prices and broader supply chain pressures can squeeze margins even when volumes remain stable.
The company was founded in 1992 and has built a national fulfilment network serving eCommerce merchants across the UK. Its latest figures indicate that, for now, online order volumes have remained steady even as the broader economic backdrop remains uncertain.
Business & Technology
UK firms boost cyber security spend amid talent gap
UK organisations are increasing cyber security spending amid rising concern over cyber threats, according to Experis. Its latest CIO survey found UK technology leaders were more worried about cyber security than peers in any other market covered.
More than half of UK chief information officers, chief technology officers and chief information security officers surveyed, or 56%, ranked cyber security as their top concern. Among UK IT leaders at director and partner level, 37% said the same, suggesting the concern extends beyond the most senior technology roles.
The findings point to a gap between investment plans and hiring conditions. While 84% of UK organisations said they planned to commit more budget to cyber security, the survey identified it as the most in-demand skill area. Some 71% of UK employers said they would need significantly more cyber talent over the next 12 to 24 months.
That combination is putting employers under pressure as they try to strengthen defences while competing for a limited pool of specialists. Businesses are facing longer hiring cycles, fewer qualified applicants and weaker global talent inflows in specialist areas including cyber security, artificial intelligence and advanced engineering.
Talent pressure
The strain is not limited to London. Experis said regional technology hubs are seeing sharper declines in available talent outside the capital, further constraining the hiring market for employers trying to build security teams.
Rhona Carmichael, managing director of Experis UK, said recent attacks had changed how businesses viewed the issue.
“Cyber risk is no longer hypothetical – it has become a very real threat for UK businesses. Recent high-profile incidents have shown just how quickly an attack can move beyond IT systems into the heart of operations – affecting services, supply chains and customers almost instantly, often with prolonged recovery periods. That has changed the conversation. It’s no longer about ‘if’, meaning cyber security has shifted from a technical priority to a core business need,” Carmichael said.
For many employers, cyber security now sits at the centre of technology planning and recruitment strategy. Budget allocations may be rising, but organisations still need people with the right expertise to put those plans into effect.
Cyber security was the single largest area of planned IT spending among UK organisations in the research. Even so, the hiring market appears to be tightening as demand rises, particularly for specialist roles that are difficult to fill quickly.
Hiring gap
The mismatch between budget and staffing needs is emerging as a central issue for employers. Companies can approve spending, but they may still struggle to recruit or retain the specialists needed to manage threats, test systems and respond to incidents.
Carmichael said funding alone would not solve the problem.
“Investment alone is not enough. Without the right talent in place, even well-funded strategies can fall short. The real differentiator over the next few years will be whether organisations can build the skilled teams needed to turn that investment into genuine resilience,” she said.
The figures also suggest cyber risk has become a board-level issue rather than a narrow technology concern. With chief information officers, chief technology officers and chief information security officers all placing it above other priorities, organisations appear to be treating security as a broader operational and commercial risk.
For recruiters and employers, the challenge is no longer just how much to spend, but how to secure scarce talent in a market where demand is rising faster than supply. The survey found 71% of UK employers expect significantly more cyber security talent will be needed over the next 12 to 24 months.
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