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UK jobseekers use AI in applications, but trust humans

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Nearly half of UK jobseekers are using artificial intelligence tools in job applications, according to a survey by Omni RMS. But many candidates still place more trust in human-led hiring.

The study of 739 UK candidates found that 47% had used AI to support applications, mainly to improve CVs, tailor submissions to job descriptions and prepare for interviews. At the same time, 42% said they trusted human-led recruitment more than AI-supported processes, underscoring unease about how employers use automation in hiring.

Employer adoption is also rising. Omni cited industry data showing that 31% of organisations now use AI or machine learning in hiring, up from 16% in 2022, while 78% increased their use of recruitment and onboarding technology in 2023.

That shift appears to be creating tension on both sides of the labour market. More than a third of jobseekers, 34%, said they had already encountered AI being used by employers during a hiring process. Nearly a quarter of organisations, 23%, are trying to monitor or limit applicants’ use of generative AI tools.

Candidate friction

The findings suggest candidates are willing to use AI as a personal aid but remain wary when it becomes a visible part of employer decision-making. Across all age groups, the most important step for improving trust in AI-assisted hiring was human oversight alongside AI decision-making, cited by 33% of respondents. Clear explanations of how AI is used came next at 26%, followed by greater transparency around candidate data at 17%.

Traditional concerns still carry more weight in a job search. Salary and benefits were named by 49% of respondents as a key factor when seeking a new role, while 41% pointed to flexible working and 29% to working from home or hybrid options. Career development opportunities were cited by 28%.

The survey also highlighted long-standing frustrations with recruitment processes. Long applications were identified by 49% of candidates as a major deterrent, while 46% pointed to poor communication. More than a third, 34%, said they struggle to find roles that match their skills and career goals.

Generational split

Younger candidates appeared to be the most conflicted. Among people aged 17 to 25, 57% said they use AI tools during applications, yet 36% said they would consider withdrawing from a process if they felt an employer relied too heavily on AI. That was the highest proportion of any age group.

Older candidates were more likely to say their reaction would depend on the role or organisation. This view was held by 35% of those aged 46 to 55 and 52% of those aged 56 to 65.

Louise Shaw, Managing Director of Omni RMS, said reactions to AI varied by age and job type. “The study shows that candidate reactions to the use of AI is influenced by the role or the organisation. This suggests that if a candidate wants to work in a certain company or is very invested in a role, they may be more tolerant of the perceived overuse of AI. This was particularly true for older generations. Gen X (35%) and Baby Boomers (52%) all agreed that their perception of the overuse of AI in the recruitment process would depend on the role or organisation. Further to this, around 10% from both 46-55 year olds and 56-65 year old felt unsure on whether AI overuse by an employer would encourage them to withdraw from a job application process.”

Hiring pressure

The backdrop is a labour market in which employers are still struggling to fill vacancies. Omni cited data showing that 84% of organisations tried to fill roles in 2023 and 64% reported difficulties attracting suitable candidates. For employers facing large applicant volumes, AI tools offer a way to sort and screen applications more quickly, but the survey suggests this approach may carry reputational risks if candidates feel shut out of the process.

Shaw said the findings reflect what recruiters are seeing across the market. “The findings from the 2026 study reflects what we’re seeing across the recruitment market: the use of AI is being considered by both organisations looking for candidates and candidates when applying. Whilst technology is helping to improve efficiency and streamline processes, it is also changing candidate expectations.”

Nearly half of respondents, 46%, said they believe AI will improve the recruitment experience over the next few years. Yet 56% said they would be more likely to trust employers that provide honest job descriptions, including clear salary information and realistic expectations of the role.

For recruiters, that leaves a narrow path between efficiency and confidence. Human oversight, clear communication and shorter application processes were among the strongest factors candidates identified as reasons to trust an employer.

Long application forms remain one of the biggest complaints, with 49% of candidates citing them as a source of frustration.



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South Oxfordshire pubs could get much needed support

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South Oxfordshire District Council’s Cabinet will consider a targeted, one-off reduction in business rates in July, aimed at easing pressure on pubs across the district.

The move follows growing concern that many venues are struggling with rising costs despite their importance as community hubs, rural assets and employers.

Cllr Pieter-Paul Barker, Cabinet Member for Finance and Property Assets, said: “Everyone knows that pubs are experiencing significant financial pressures.

“These venues play an important role in the economy and are vital for ensuring a thriving local community. 

“We’re carefully considering how best to provide targeted support for pubs in South Oxfordshire which will both help to strengthen our local and rural economy and safeguard employment in our hospitality sector.” 

Council leader Cllr Maggie Filipova-Rivers said: “While this support can’t fix everything, it’s a step in the right direction. 

“We’re staying focused on collaborating with our local pubs and partners to provide the practical support and guidance they need right now.”

Details of the proposed business rates support are set out in a report to cabinet on July 2, when a decision is due to be made.





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Westgate Oxford opens new store with designer line-up

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The popular shopping centre in Oxford’s Queen Street already has an exciting mix of shops on offer, from first-class dining options to familiar high street favourites and world-renowned brands.

Now, the Westgate has welcomed the latest addition to its retail offering, as David Clulow opticians opened on Friday, June 26.

READ MORE: All train lines closed out of Oxford for works from tonight

The eye health specialist store showcases the brand’s modernised retail format, with state-of-the-art testing rooms and improved accessibility.

It’s broad product range also includes designer frames from the likes of Chanel, Prada and Ray-Ban.

Westgate Oxford.The hoardings ahead of the opening of the new store at Westgate Oxford (Image: Newsquest)

The store is the latest edition to David Clulow’s store collection which is hosted in nearly 30 cities and shopping centres across the UK.

The introduction of the new shop is the latest in a long line of recent Westgate comings and goings in recent months.

Shoe chain Russell & Bromley has departed its ground-floor store, leaving the unit empty, after the brand fell into administration.

READ MORE: Abingdon police seek to identify man who ‘frequents’ park

Similarly, Claire’s has also closed at the Westgate after the beauty and accessory brand also collapsed into administration.

Last month, the new Lego store opened on the ground floor of the centre, welcoming queues of shoppers at its grand opening event.

Oliver Bonas also recently moved from its home on the ground floor to a much larger unit on the middle floor, near the Queen Street and Bonn Square entrance.





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Armed Forces and veterans travel for free with Stagecoach

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The scheme, designed to support attendance at Armed Forces Day events, will be in effect across the UK on June 27 and June 28.

It applies to all Stagecoach services except those operated by Megabus, Transport for London and the Bee Network.

To access free travel, serving military should wear uniform or present a valid military ID card, and veterans should present a veteran’s badge or military medal.

Martin Gibbon, managing director of Stagecoach West, said: “Our Armed Forces have given so much to protect our country, and offering free travel over this weekend is just a small gesture of our immense gratitude.

“We want to make it as easy as possible for our service people, past and present, to attend local events and celebrate with their communities.”

Stagecoach’s ongoing support for the military community includes similar free travel schemes on Remembrance Day and Remembrance Sunday.

The company’s Veterans Network also offers a platform for veterans and service families within the business to connect and shape a more supportive workplace.

Stagecoach was awarded the Armed Forces Covenant Gold Award in 2024 in recognition of its commitment to supporting the military community.

Mr Gibbon said: “Through our Veterans Network, we are dedicated to ensuring Stagecoach remains a deeply supportive environment for the military community, both as passengers and as valued colleagues.”

Stagecoach has backed the Armed Forces Covenant since 2015.





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