Business & Technology
UK food firm replacing turkey dinosaurs with chicken
Bernard Matthews has swapped its frozen coated poultry products -including dinosaurs and Twizzlers – from turkey to chicken.
The shift comes after consumer taste tests revealed a clear preference for the change.
Sustainability and concerns about the potential impact of bird flu on future turkey supplies are both understood to have factored into the decision.
The only exception to the change is the company’s Hamwich product, which will continue to use turkey.
A Bernard Matthews spokesman said: “Kids will still be able to play with their food with dinosaurs and unicorns still on the menu.
“But through a series of taste tests, consumers told us they prefer chicken.”
Turkey dinosaurs were on sale for roughly four decades, from their launch in the early 1980s until the 2026 switch to chicken-only versions.
Norfolk’s Bernard Matthews, who built his fortune on turkey products and made the phrase “bootiful” famous, died in 2010.