Connect with us

Business & Technology

UK firms face GBP £525m revenue risk from old content

Published

on


Storyblok has published research suggesting that outdated online content puts an average large UK company at risk of losing GBP £525 million in revenue. The findings are based on a survey of senior leaders at businesses with annual revenue of at least USD $1 billion.

The study argues that old web pages, inconsistent product information and poorly structured content are now affecting how brands appear in both AI-generated answers and traditional search results. It suggests companies are paying to fix those problems while also losing visibility as customers use AI tools to research products and services.

Among UK organisations surveyed, the average spend to address the issue was GBP £4.1 million. Storyblok said the wider cost includes both direct spending on content fixes and revenue exposure linked to what it calls content debt.

The term refers to online material that is outdated, poorly organised, not optimised for search or AI discovery, or difficult for teams to update. The research suggests the problem has become more urgent as large language models and AI search systems draw directly on corporate websites and published material when generating responses.

About 77% of UK respondents said their organisation has more digital content than it can realistically keep accurate, relevant and up to date. The same proportion said outdated or inconsistent content was making it harder for customers to find, trust or act on company information.

Another 67% said poor content quality or structure was reducing visibility in search and AI-driven discovery. A further 92% said improving content quality, structure and governance would deliver measurable business value.

Technical strain

The findings point to a technology bottleneck rather than a purely editorial problem. In the UK sample, 69% said fixing the issue was a technical challenge rather than a creative one, with content management systems and related technology stacks cited as obstacles.

That distinction matters because many large companies have built up years of campaign pages, product listings, archived announcements and support documents across multiple systems. When those systems are hard to manage, inaccurate or duplicated information can remain in place long after it should have been updated or removed.

The survey covered 550 senior leaders across the US, UK, Germany, Australia and the Netherlands. All respondents worked at organisations with at least USD $1 billion in annual global revenue, or the local currency equivalent, and at least 1,000 employees worldwide.

The organisations represented eCommerce, education, finance, manufacturing, retail and technology. Storyblok said the international findings point to a GBP £3.21 trillion content debt problem across the surveyed markets.

AI effect

The central argument is that AI search has changed the commercial impact of old digital content. Material that might once have gone unnoticed in search results can now be surfaced directly in chatbot responses, creating a new route for errors, omissions or outdated descriptions to influence buying decisions.

In practice, that means a customer asking an AI assistant about a product, policy or service could be shown information drawn from pages a business has not reviewed in years. If the response is inaccurate, incomplete or less useful than a competitor’s, the company may lose a sale before the customer even reaches its website.

Dominik Angerer, Chief Executive Officer and Co-Founder at Storyblok, said: “For decades, publishing as much content as possible, hoping it ranks in search, and letting the content and platforms decay has been a business strategy. It felt good at the time, just like loading up a credit card with a bunch of impulsive purchases and not thinking about the true cost of the debt. But now AI has exposed the scope of the problem and it can’t be ignored anymore. The bill is past due.

“In the same way that consumers need to develop a plan to pay off debt, brands need a content debt recovery plan that helps them eliminate the content and tech debt that is burdening their business. The fact that they are already spending so much time and money maintaining content, yet are not meaningfully reducing the effects of content debt, shows that what they are doing is not working.

“The companies that audit all their content, implement new ways of managing it, and measure the results will have confidence that their content is accurate, optimised, visible and driving revenue in AI and every channel that matters to them.”

The figures reflect growing concern among large companies that discoverability now depends not only on search engine rankings, but also on whether internal content is structured clearly enough for AI systems to interpret. That shifts responsibility beyond marketing teams to a broader mix of content, engineering and platform owners.

For companies with sprawling digital estates, the challenge is not simply writing new material. It is identifying what already exists, deciding what should be updated or deleted, and ensuring content can be managed consistently across websites, apps and other customer touchpoints.

The UK data suggests many businesses believe that task has become too large for existing tools and workflows, with 77% saying they hold more digital content than they can realistically keep accurate, relevant and up to date.



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business & Technology

New Banbury pottery cafe enjoys successful opening weekend

Published

on


Blossom Pottery Cafe opened on Friday, August 14 at 18 South Bar, bringing a new artistic opportunity to coffee, tea and cake lovers in the town.

Opening the cafe was a long-standing dream of owner Wendy, who began pottery as a personal hobby and gradually developed the idea of creating a space where people of all ages can enjoy the peaceful pass time.

Blossom Pottery Cafe BanburyPottery painting sessions of bisque fired pieces are hosted daily (Image: Blossom Pottery Cafe)

With every table full on opening weekend and dozens of beautiful pieces newly painted by guests, the owner said her ‘heart is so full’ to see the dream realised.

“So grateful to see so many of you coming to support us on our opening day,” she shared. “Thank you so much.”

Blossom Pottery Cafe BanburyOwner Wendy said her ‘heart is so full’ after the support shown during the opening weekend (Image: Blossom Pottery Cafe)

Wendy earlier said: “We’re incredibly excited to be opening Blossom Pottery Studio & Café and bringing something new to Banbury.

“We hope it becomes a place where people can take a break from their busy lives, enjoy being creative, and make lasting memories with family and friends.

Blossom Pottery Cafe BanburyCustomers who visited during the opening weekend got free cupcakes (Image: Blossom Pottery Cafe)

“The support we’ve received from the local community has been amazing, and we can’t wait to welcome everyone through our doors.”

As part of the grand opening, all customers who visited during the opening weekend or made a pottery painting booking within the next three months received a free cupcake from the cafe.

Blossom Pottery Cafe hosts family-friendly pottery painting sessions from 10am each day, with normal cafe opening hours 8am to 5pm.





Source link

Continue Reading

Business & Technology

Apprentices say AI is reshaping tech skills demand

Published

on


Atos highlighted the views of three apprentices entering the technology industry, focusing on apprenticeships as a route into tech as artificial intelligence reshapes workplace skills.

All three work as First Line Service Desk Apprentices and described a jobs market in which technical knowledge alone is not enough. Alongside coding and troubleshooting, they said communication, customer service, problem-solving and adaptability have become central to early careers in IT.

Kyle Brady said he moved into an apprenticeship after studying physics, maths and computer science at A level, then spending time in temporary work, including as a forklift driver, while building his technical skills independently. The apprenticeship, he said, offered a way to gain workplace experience while continuing to learn.

His account points to a common hurdle for new entrants: gaining practical experience before securing a first role. Brady said that challenge shaped his view of what employers value in technology jobs.

“After completing my A levels in physics, maths and computer science, I knew I wanted a career in technology. I’ve always enjoyed solving problems and understanding how things work, but I found it difficult to get my foot in the door. I spent some time in temporary jobs, including as a forklift driver, while building my technical skills in my own time. When the opportunity to start an apprenticeship came along, it felt like the perfect way to gain real workplace experience while continuing to learn.

“One of the biggest things my apprenticeship has taught me is that a career in tech is about much more than technical knowledge. Working on the helpdesk has shown me how important communication, customer service and problem-solving are. Being the first point of contact for users has completely changed how I see the industry and helped me develop skills I never realised I’d need. The experience has also shown me how quickly technology is evolving, especially with AI becoming part of more workplaces. That means the ability to keep learning and adapting is becoming just as important as technical skills. My apprenticeship has helped me build that mindset while giving me hands-on experience with the realities of working in IT.

“It’s also opened up opportunities I wouldn’t have had otherwise. Learning about career paths in cybersecurity and data engineering has shown me the range of opportunities available and given me confidence about where my career could go next. I’d encourage anyone thinking about a career in technology to keep an open mind and not feel like university is the only route. Apprenticeships give you the chance to earn while you learn, develop practical skills from day one and build the confidence to adapt as technology continues to change. In an industry being transformed by AI, that real-world experience is invaluable,” Brady said.

Ryan Cresswell said he studied IT at college and games design at university before working in sales to strengthen his people skills. He later returned to technology, but said employers often wanted practical IT experience as well as qualifications.

His experience reflects a wider issue for people seeking entry-level technology roles. Employers often ask for evidence of workplace readiness even for junior positions, making apprenticeships one way to bridge the gap between education and employment.

“After studying IT at college and games design at university, I began working in sales to hone my people skills before returning to technology. One of the biggest challenges I faced while applying for jobs in tech was that employers liked my qualifications but wanted candidates with hands-on IT experience. That made it difficult to get my foot in the door.

“My apprenticeship has given me the opportunity to earn, learn and gain practical experience at the same time. It’s allowed me to develop my technical troubleshooting skills, but I’ve also learned a lot about communication, problem-solving and handling different types of people. My advice to anyone considering a career in tech is to explore the different paths available. In the past it felt like university was the only choice, but that’s no longer the case. Also, speak to people already working in the industry and stay curious. Apprenticeships are a great way to build skills, confidence and hands-on experience, whether working individually or in a team, while discovering what’s right for you. The most important thing is to keep learning and not be afraid to take a different path if the first one doesn’t work out,” Cresswell said.

Skills shift

Zainab Hussain said she chose an apprenticeship because it offered immediate workplace experience and a path into more senior roles without student debt. She said the role had helped her develop both technical and interpersonal skills, including troubleshooting problems and explaining complex concepts clearly.

Her comments underscore how apprenticeships are being framed by employers and trainees as an alternative to university for some digital roles. In this case, the appeal lies in earning while learning, building professional networks and gaining direct exposure to the daily demands of IT support.

“I’m naturally drawn to tech and have always been IT literate, so I knew it was the right path for me. It’s an industry that’s constantly evolving, and I wanted to be part of that. I chose an apprenticeship because it felt like the best way to gain real experience from day one, and it sets you up to move into higher roles faster than if you go to university. I also wanted to build a career in the industry without taking on student debt.

“My time at Atos so far has helped me develop both my soft and technical skills, such as how to troubleshoot problems and communicate complex concepts clearly. I’ve also had the chance to earn, learn and build my experience, all of which are helping prepare me for the next stage of my career. The apprenticeship path has given me valuable opportunities to network with co-workers from different career backgrounds and skill sets, which you wouldn’t get at uni. The workplace experience has been incredibly valuable, so if you’re interested in tech, I’d encourage you to go for an apprenticeship, explore every opportunity available and keep an open mind,” Hussain said.

Taken together, the three accounts point to a shift in the skills mix associated with junior technology roles. As AI tools become more common in workplaces, the apprentices said the ability to keep learning, work with users and adapt to changing systems is becoming as important as formal technical training.

All three also described apprenticeships as a practical answer to the experience barrier that can prevent candidates entering the sector. They framed the route as a way to gain income, training and exposure to real workplace problems at the same time, while opening paths into areas such as cybersecurity, data engineering and wider IT support.



Source link

Continue Reading

Business & Technology

UK flight school collapsed into liquidation

Published

on


Liquidators have been instructed to wind down Go Fly Oxford, which provided lessons for commercial and private pilots licences.

Colin Wilson and Emma Mifsud, of Opus Restructuring & Insolvency, have been appointed as joint liquidators for Go Fly Oxford Ltd back in May 2025.

But new records filed by the liquidators have revealed an HMRC secondary preferential claim of £118,132.

Ten unsecured claims have been received by the liquidators totalling £60,314.

Further unsecured creditor claims estimated in the statement of affairs total £88,955, the published documents say.

(Image: Ed Nix)

Over the past year, liquidators say they investigated whether any recoveries could be made from directors or other parties, but concluded there were no further viable assets or claims.

Aircraft shown in the 2024 accounts at a book value of £238,181 had been sold before liquidation. The liquidators found the sales appeared to be at fair value and saw no basis for a claim over the transactions.

The aircraft sales happened about seven months before liquidation, outside the relevant period for a preference claim.

The aircraft were reportedly transferred to creditors and leased back so the company could continue trading.

A purchaser of a PA34-200 aircraft was said to owe £6,000. The liquidators received £4,980; the remaining £1,020 was treated as settled because the purchaser had paid a company liability instead.

Two employees were made redundant on 31 March 2025 and were given information to submit claims to the Redundancy Payments Service.

READ MORE: MOT centre and car shop collapses into administration

The flying school was based at Oxford Airport when it collapsed.

Its website, which has since been shut down, described the business: “At Go Fly Oxford we pride ourselves on offering a personal and tailored approach to pilot training.

“We know that people learn at different paces and in different ways, this makes catering for individual needs our main target.”

Oxford Airport’s main trade is pilot training. Flight schools at Oxford train pilots who go on to fly for more than 100 airlines in the UK and globally, including for British Airways.

Historically, the airport has been Europe’s foremost centre for professional pilot training with well over 40,000 students having started their careers there.

At one point, the airport’s runway was the busiest in the world with more than 235,000 movements a year (a take-off or landing) and up to 1,100 flights in a single day, its website says.

The business’ report says: “Over the course of 2025, the company will be complementing its Diamond DA40 fleet with a new fleet of Elixir aircraft, a safer and more efficient type of aircraft, which will provide a much reduced cost per flight hour.

“This, along with growth in enrolments and full utilisation of the European base will ensure the profitability of the business in the coming years.”





Source link

Continue Reading

Trending