TomTom taps HowNow for skills-based learning shift

TomTom has chosen HowNow to support its move to a skills-based organisation, with the partnership centred on TomTom Academy, an internal learning platform for its workforce.

TomTom Academy launched in December 2024, with its full skills functionality rolled out in July 2025. The platform is intended to link employee development to changing business requirements as part of a two-year people strategy.

Based in the Netherlands, TomTom provides geolocation technology, including maps, real-time traffic information and navigation services, to carmakers, businesses and governments. The group employs more than 3,300 people worldwide.

A key factor in selecting HowNow was its AI-based skills-mapping technology, which is designed to give TomTom a current view of workforce skills and gaps while directing employees to relevant learning opportunities.

The partnership also reflects TomTom’s effort to reshape learning across the business by giving employees skills-led development paths aligned with shifts in customer demand and market conditions.

Other factors behind the decision included product alignment, integration with other systems and ease of use. The partnership also fits TomTom’s wider internal approach to work and employee development.

One early aim has been to widen access to content creation inside the company. Employees in different markets can now create learning materials for colleagues, broadening the flow of knowledge across the business.

For HowNow, TomTom joins its list of technology sector customers. For TomTom, the project forms part of a broader effort to organise learning around business needs rather than fixed roles.

Aneta Milosierna-Santos, People Product Lead at TomTom, said, “[HowNow’s] AI skills mapping functionality was a big selling point for us, as was the strong sense of partnership we felt during those initial conversations. Like TomTom, HowNow is an agile, fast-growth company…because of that, we could see their potential to evolve with us, and that really resonated.”

Milosierna-Santos also highlighted the platform’s effect on internal knowledge sharing: “In just a few short months, HowNow has enabled us to democratise learning. Any one of our employees, in any of our geographic markets, can now become an internal content creator. This is already multiplying knowledge across and between our employees at speed – and in a way that is quick and easy for them.”

TomTom’s Chief Human Resources Officer, Arne‐Christian van der Tang, linked the project to the company’s broader workforce model: “At TomTom, our people strategy is built around what we call the now of work – creating the conditions for our teams to have impact today. Academy gives us real-time visibility into skills across our organisation and enables our people to learn, grow and deliver value with agility. In a world where the pace of change is relentless, this partnership helps us stay responsive, flexible and focused on empowering TomTom’ers to do their best work, every day.”

Nelson Sivalingam, co-founder and chief executive of HowNow, described TomTom as a business moving towards a different organisational model: “TomTom is a progressive organisation that continues to create world-class products and services. By becoming a skills-based organisation, the company has demonstrated a strong commitment to its people and future success – and we’re delighted to be supporting TomTom on that journey.”