Supermarket giant strikes new deal with Jeremy Clarkson

The popular Prime Video show is filmed across Oxfordshire and shows the former Top Gear and Grand Tour star in action at both his Diddly Squat Farm and Farmer’s Dog pub.

Morrisons has now extended its exclusive sponsorship of the hit documentary programme, which was initially released back in 2021, returning for a second consecutive year.

READ MORE: Fan favourite to return amid major U-turn on new BBC Top Gear remake

Matt McLellan of Morrisons said: “Morrisons works directly with British farmers and growers all year round and we are proud of the great quality, fresh food this delivers for our customers.

“This partnership continues to celebrate the journey of British food and the farmers behind it and reflects our deep-rooted commitment to British agriculture.

“We’re delighted to be returning as the exclusive sponsor of Clarkson’s Farm following the great success we saw last year in boosting brand awareness by being front and centre of one of the most talked-about TV shows of the summer.”

READ MORE: Doctors tell Jeremy Clarkson that his heart ‘isn’t getting any blood’

Clarkson’s Farm is set to return next month with a fifth series, which will release its first episodes on Wednesday (June 3).

Discussing what series five is about, an Amazon statement said: “Amid a government budget that sends the UK farming community into uproar, Jeremy decides some big changes are needed to make the farm run more smoothly.

“But while the farm tries to go high-tech, resulting in Kaleb’s first-ever trip abroad, even bigger developments are heading for Diddly Squat that are going to prove much more of a challenge.”