Superdrug launches new service in 75 UK stores this month

The retailer is rolling out a new Healthcare Ambassador Accreditation to 75 stores, with plans to expand further.

The scheme will equip trained staff to offer advice on minor health concerns such as coughs, sore throats, and headaches.

Customers will also be able to ask for guidance on over-the-counter treatments and supplements.

Simon Comins, Superdrug’s chief operating officer, said: “People are increasingly looking for convenient, trusted support with everyday health concerns, and the high street has an important role to play.

“This programme builds on the strong foundations already in place across Superdrug stores, giving colleagues even greater confidence to help customers with everyday health needs and ensuring they offer clear, responsible advice at the right moment.”

Superdrug said demand for accessible health support continues to grow.

The eight-week training course is designed to give employees the confidence and knowledge to offer sound health guidance in-store.

Superdrug’s own research found 66 per cent of customers view health and beauty retailers as playing a growing role in everyday healthcare, and 65 per cent want more in-store support.

Customers are seeking support including advice on sleep, over-the-counter treatments, help with minor illnesses and symptoms such as sore throats, coughs and headaches, and guidance on vitamins and supplements.

Mr Comins added: “As demand for accessible healthcare support grows, it is important that our teams are equipped to respond safely and confidently.”

The company stressed the importance of clear, responsible advice being given at the right moment, especially as more people look to the high street for everyday support.

The scheme will continue to be rolled out to more Superdrug locations over the coming months.