Shoppers slam yellow sticker discounts at Sainsbury’s and Tesco

Supermarkets regularly reduce the price of food and drink items that are coming close to their best before, use by or display by dates, but shoppers aren’t happy with prices seen at the likes of Sainsbury’s and Tesco recently.

On Facebook, one customer shared a picture of a punnet of raspberries sold at Sainsbury’s with a yellow reduced-price sticker on it.

They said that raspberries being available for £2.50 at the normal price and reduced to £2.25 with the best before date of the next day was “ridiculous” and claimed it’s not the first time they’ve seen small reductions such as this.

What’s the difference between best before and use-by?

The caption of the post reads: “This is what I hate about Sainsbury’s, or at least my local Sainsbury’s in Cornwall.

“25p off!! there were loads of these as well as many other fruits and veg “reduced” with tomorrows date, they’ll end up in the bin out the back because of their pure greed!!

“It’s not just fruit and veg, my local store does these ridiculous reductions on everything!!”

Shoppers call out “ridiculous” reduced prices of fresh fruit

The post in the Bargain Lovers Facebook group, which has 1.2 million members, started a discussion with other members, with some agreeing that a day before a best before date, food should be reduced by more than 25p.

Some people said they’d seen similar price reductions in supermarkets other than Sainsbury’s.

This person commented: “Tesco the same especially the finest stuff”.

Another said: “Pointless them doing this!

“I’d rather pay the extra 25p for new and know they’ll last for longer”.

One shopper said: “They would rather chuck food than help, all stores the same .

“evil when people going hungry”.

However, some shoppers don’t think it’s a bad thing: “That’s not bad for tomorrow’s date, they’ll be reduced more tomorrow.”

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Another customer said: “They get reduced further on the actual day”.

This person added: “No, they’ll be reduced further tomorrow and if they still don’t sell they’ll be collected by charity/food banks.”

Newsquest has contacted Sainsbury’s and Tesco for comment.

Do you think supermarkets should reduce the price of fresh products by more than 25p the day before the best before date? Let us know in the comments.