Shoppers gutted as Kellogg’s Frosted Wheats discontinued

Available since the 1990s, the company’s Frosted Wheats cereal has been a staple at the likes of Tesco, Sainsbury’s and Morrisons, but now foodies won’t be starting their day with it.

Kellogg’s has several brands, including cupboard staples like Bran Flakes, Coco Pops, Frosties, Krave, Rice Krispies, Corn Flakes and more.

The cereal hasn’t disappeared all at once, though, with some customers spotting a gradual phase out with boxes missing from shelves since earlier this year, The Sun reports.

A Kellogg’s spokesperson told Newsquest: “As we evolve our cereal range for the future, we sometimes make the choice to discontinue specific products.

“While Frosted Wheats are no longer part of our range, we continue to offer a selection of other high fibre cereals like Special K Crunchy Golden Clusters and Bran Flakes to suit different tastes and breakfasts.”

Fans of the cereal shared the news on Reddit, with one saying: “Noooooo!

“I am so sad.”

They added that they had “been wondering why they were always out of stock.”

Someone else shared: “Late to this but just googled it

“Proper gutted

“They have them in Home Bargains, while stocks last, I’ve bought a couple!”

This person commented: “My favourite cereal ”.

In its absence on supermarket shelves, customers have said they’ll be trying to find supermarket dupes that live up to the original Kellogg’s product.

While Kellogg’s products have been discontinued before, sometimes customers spot them returning to shelves.

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In 2025, eagle-eyed shoppers spotted Coco Pops Straws and Cocoa Krispies Cereal Straws on shelves in the UK for the first time since they were discontinued 15 years earlier.

Both products were initially launched by Kellogg’s back in 2005 before being discontinued in 2010, so shoppers were delighted to find them in B&M stores.

Having said this, it’s unclear if Frosted Wheats will ever return.

What’s your favourite cereal? Tell us in the comments below.