Business & Technology
Sabio launches UK Household Graph for CTV targeting
Sabio has launched a Household Graph in the UK for addressable television advertising, saying the product covers 97% of the UK streaming audience.
The tool is designed to give advertisers a view of streaming behaviour at household and postcode level across connected television. It maps anonymised data points across 1.66 million of the UK’s 1.72 million postcodes, covering 21 million streaming households.
The move comes as advertising groups seek broader measurement and targeting tools in a connected TV market that remains split across multiple platforms and data sets. Sabio said the system was built to address what it described as a transparency gap in the market.
Rather than tracking individual devices, the graph links data at household and postcode level. Sabio said this approach is intended to support GDPR compliance and a privacy-first model for advertisers using the platform.
Market visibility
The platform offers live geographic analysis through a heatmap that allows advertisers to examine regions, demographics and shifts in behaviour. Brands can also combine their own first-party data with external sources to plan and assess campaigns.
Sabio said the graph was built with support from partners including Acxiom and Aota. According to the company, census-level and transactional data can be used for both campaign targeting and measurement.
The UK launch reflects a wider shift in television consumption, with advertisers increasingly trying to follow audiences from linear broadcasting to streaming services. In that environment, media buyers have been pushing for clearer ways to understand who they reach and whether campaigns deliver results.
Enyi Nwosu, UK lead and global chief strategy officer at UM, commented on the need for more detailed measurement in streaming environments.
“As audiences rapidly transition to a streaming-first approach to consuming TV content, it is essential that brand advertisers are able to understand the audiences they are reaching, and measure the success of their campaigns. Solutions like the Sabio Household Graph enable this to happen with a much richer range of insights, at scale,” said Nwosu.
Ad tech stack
Sabio said its position in connected television advertising rests on ownership of a broader technology stack that includes a supply-side platform, demand-side platform and ad server. Those systems allow it to match streaming audience insights with first-party, second-party and third-party data.
That structure is intended to give advertisers planning, activation and measurement tools within one system. Sabio also said the Household Graph can serve as a starting point for brands entering connected television, allowing them to test campaigns in streaming before extending them into other channels.
DJ Agahi, global managing director at Sabio, described the scale of the data set as central to the product.
“The superpower of this Household Graph is its capacity for validation against the largest dataset of connected households in the market. It is an exceptional portal for advertisers to harness premium, high-quality environments across the full addressable CTV landscape. When we call this a game-changer, it isn’t an exaggeration. The insights it makes possible will propel CTV planning and delivery in the UK forward like never before,” said Agahi.
The launch adds to competition among advertising technology groups seeking to offer independent measurement and targeting tools outside large platform ecosystems. The debate has become more prominent as brands shift spending towards ad-supported streaming services and seek evidence that campaigns can be measured consistently across fragmented viewing environments.
Sabio said the Household Graph gives advertisers a national view of streaming activity that extends beyond the limits of single-platform data sets, with postcode-level coverage spanning most of the UK streaming market.
Business & Technology
Oxford Vaccine Group seeks volunteers for world-first Ebola trial
The trial, known as BD-Ebov, is testing a candidate vaccine called ChAdOx1 Ebola BDBV Vaccine, developed at the University of Oxford using the same platform technology that underpinned the Oxford-AstraZeneca Covid-19 vaccine.
The backdrop is a serious one. In May 2026 the World Health Organisation declared a public health emergency of international concern after cases of severe fever and death linked to Bundibugyo virus were detected in the Democratic Republic of the Congo. The virus, normally carried by fruit bats, can cross into humans through contact with infected animals and then spread between people through direct contact with body fluids.
Until now, there has been no licensed vaccine specifically targeting this strain. The Oxford trial is the first attempt to change that.
Researchers are recruiting healthy adults aged 18 to 55 who are in good health and able to attend regular face-to-face appointments in Oxford. The study runs for a year, with up to 12 visits at the Headington site. Volunteers have blood tests at each visit, are reviewed by a study clinician, and log any symptoms in an electronic diary.
The first 10 participants form Group 1 and receive an initial dose followed by a six-month booster. The following 40 participants make up Group 2 and receive either a single dose of the vaccine or a saltwater placebo. The team is looking at both the safety of the vaccine and the immune response it triggers.
Volunteers are reimbursed for their time, travel and inconvenience. Group 1 participants can receive up to £1,200 and Group 2 participants up to £790 across the year.
The Oxford Vaccine Group has been part of the University of Oxford’s Department of Paediatrics for more than 30 years. In that time it has run trials involving over 150,000 participants around the world, and its work on typhoid conjugate vaccines and the Oxford-AstraZeneca Covid-19 vaccine has contributed to millions of lives saved.
The Ebola trial fits that pattern: a small group of volunteers in one Oxford building, taking part in something that could eventually matter thousands of miles away.
The team’s message to prospective volunteers is a simple one. One volunteer today, potentially millions protected tomorrow.
Further details about eligibility, the schedule of visits and what taking part involves are set out in the participant information sheet, and expressions of interest can be registered through the study’s sign-up page.
More background on the group’s history and its current portfolio of studies is available on the Oxford Vaccine Group website.
For a research centre tucked away on a quiet street in Headington, it is a reminder of how much of the world’s vaccine science still runs through Oxford.
Business & Technology
Couple at town fabrics shop celebrate its 30th anniversary
On one such day, a customer asked for “a five-metre high, Italian strung, theatre-type curtain”.
That may sound a challenge, but not for the Batemans, who immediately set to work and provided the necessary goods.
READ MORE: UK restaurant chain bids farewell in emotional goodbye
That has been the aim throughout at Freelance Fabrics, which this year celebrates its 30th anniversary in Kidlington shopping centre, off High Street.
It was one of about 30 outlets under the Fabric Warehouse name that opened in towns and cities throughout the country. The store in Kidlington is the only one that has survived.
It opened in 1996 and three years later, was taken over by David Cox who ran it until Mr and Mrs Bateman succeeded him on New Year’s Day 2022.
A recent article in a trade magazine gave them a glowing tribute: “Under them, it has maintained its reputation for good-value curtain and upholstery fabrics while expanding its quilting cottons, dressmaking fabrics, wool, sewing machines and overlockers. That growth reflects its customers’ habits.”
Mr Bateman served in the Royal Electrical and Mechanical Engineers (REME) and as a fire alarm salesman in his early career.
He admits he knew “absolutely nothing” about the fabrics trade when he and his wife moved into it.
He tells me: “We took over the shop just as Covid was ending, not knowing what was going to happen. Four and a half years later, we are still here and going strong.
“We have increased stock levels considerably, taken on sewing machine contracts and increased the range of fabrics and haberdashery.
“Fabrics, threads and wool are not easy to match online. Many customers still want to see and feel materials before buying. Equally important is the advice.
“While other stores around have unfortunately closed, we are setting up to be here for the future.”
Business & Technology
Oxford family butcher gains top sustainability award
Aldens, which has served Oxford and its surrounding counties for more than 235 years, has been awarded B Corp status – a mark awarded to businesses that meet high standards of social and environmental performance, transparency and accountability.
The certification places Aldens among a global community of companies committed to balancing profit with purpose, and it is the highest-scoring business in its sector.
Matthew Alden, managing director and a member of the seventh generation of the Alden family, said: “For 235 years we believe that success isn’t simply measured by profit, but by the relationships we build, the trust we earn and the contribution we make to our community.
“We’re incredibly proud that these values have now been recognised through B Corp certification.
“Although our business has changed enormously since 1793, our principles remain exactly the same – to treat people fairly, support British farming, produce exceptional food, ensure people eat well and leave the business stronger for future generations.”
The company achieved an Overall B Impact Score of 156.6, placing it in the top one per cent of B Corp companies in the UK.
Mr Alden said: “That is an achievement of which everyone at Aldens can be immensely proud, particularly because it reflects our performance across the business – from our Team and governance to our community and environmental impact.”
The business supplies meat to restaurants, pubs, schools, colleges, universities, and hospitality businesses across the UK, and also serves residents through its Oxford retail outlets, Meatmaster and Fishmarket.
It has sustained its Oxford roots while investing in modern facilities, keeping skilled employment and long-term career opportunities in the city.
Aldens also works with charities, schools, colleges, and community groups, reflecting its belief that businesses should contribute meaningfully to society.
Mr Alden said: “Being part of Oxford isn’t simply where we’re based—it’s part of who we are.
“We have supplied generations of Oxford families, schools, colleges and businesses, and we’re incredibly proud of those relationships.
“As a family business, we’ve always believed that if you look after your customers, colleagues, suppliers and community, the business will look after itself.
“B Corp confirms that those values remain just as important today as they were over two centuries ago.”
Environmental improvements are a core focus for Aldens.
The business has introduced more sustainable packaging, reduced waste, improved transport efficiency and worked with customers and logistics partners to lower emissions throughout the supply chain.
Aldens continues to support responsibly reared UK livestock, building long-term relationships with farmers who share its standards of animal welfare and environmental stewardship.
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