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RWS study finds multilingual AI gaps are narrowing

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RWS has published results from a TrainAI study on multilingual synthetic data generation by large language models. The research found that performance gaps between major and underrepresented languages have narrowed.

Results can also shift markedly between model releases, with changes in quality and cost-related measures that may alter which system is best suited to a given task.

The findings examine how leading large language models perform when generating synthetic data across multiple languages, an area drawing increased attention as companies deploy AI tools in global content and customer-facing workflows.

One of the clearest trends is improved output in languages that have historically received less support from mainstream models. According to the research, the gap between English and lower-resource languages has narrowed significantly in the latest generation of systems tested.

Among the examples cited, Google’s Gemini Pro recorded quality scores above 4.5 out of 5 in Kinyarwanda, a language in which earlier model versions had struggled to generate coherent text. The study also pointed to broader gains across the market, including improvements in GPT and Claude Sonnet models.

Benchmark Drift

Alongside those gains, researchers highlighted what they called benchmark drift. In practice, that means a newer version of a model can perform worse than an earlier one on some tasks, even as the broader market trend points to improvement.

The latest version of GPT trailed smaller models on several content generation tasks where its predecessor had remained competitive. The study also found that tokenizer efficiency, which affects how much text can be processed for a given cost, varied sharply between successive releases.

That matters for businesses comparing systems for translation, content creation and other multilingual applications, because a model upgrade may change both output quality and economics. A model family that performs well in one release may lose ground in the next, while a rival system may improve in specific languages or workloads.

Public rankings alone are not enough for model selection, particularly for companies operating across multiple markets and language groups. Instead, the research recommends testing models repeatedly against specific use cases as new versions become available.

Enterprise Use

The study’s conclusions are aimed at companies building AI into production workflows rather than conducting one-off experiments. For those users, differences in cultural nuance, text coherence and token efficiency can shape both customer experience and operating cost.

RWS, which provides language, content and AI-related services, framed the findings as a case for closer oversight of model choice and for retaining human review in multilingual deployments. It said high-quality, culturally nuanced data remains central to assessing whether a model is suitable for a specific market or business function.

Vasagi Kothandapani, Chief Executive Officer of TrainAI by RWS, set out that position in a statement accompanying the findings. “This study signals a transformative moment that’s not about replacing human expertise, but about elevating it with the right technology,” Kothandapani said.

“As AI becomes more capable across languages, the need for deep cultural intelligence and human validation is more critical than ever. This is why RWS is guiding enterprises into this new reality by integrating these powerful technologies into content workflows with experts in the loop to ensure accuracy, cultural resonance, and brand consistency on a global scale.”

The research also examined less visible technical measures that can influence adoption decisions. One is tokenizer efficiency, which affects the number of tokens a model uses to represent text and therefore has a direct bearing on usage costs.

Tomáš Burkert, Head of Innovation at TrainAI by RWS, said that issue is often overlooked when businesses compare systems. “A model’s real-world value often comes down to specific, frequently overlooked metrics,” Burkert said.

“Factors like tokenizer efficiency, which can make one model 3.5 times more cost-effective than another in certain languages, are critical. The foundation of a successful AI strategy is a continuous validation process, rooted in high-quality, culturally nuanced AI data, to ensure you’re not just adopting a model, but the optimal model to address your unique enterprise requirements.”

RWS said the overall direction of travel in multilingual AI remains positive, with stronger performance across a wider range of languages than in earlier generations. But the central argument is that improvement is uneven and that model selection should be treated as an ongoing process rather than a one-time decision.

The report recommends independent evaluation with each new release to check whether a model still matches the intended use case, particularly when language coverage, quality thresholds and cost control are all under review.



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Oxford business wins award for its apprentice support

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Haysham Ltd, based in Oxford, was named a regional winner in the JTL 2026 Employer Recognition Awards at Plaisterer’s Hall in London.

The awards celebrate employers who excel in training and developing future talent in the building services engineering sector.

Adam Bolley, director at Haysham Ltd, said: “We’re delighted to receive this recognition from JTL.

“Investing in apprentices is an important part of how we build skills for the future, and JTL’s training support helps ensure our apprentices gain the knowledge, confidence and practical experience they need to thrive in the industry.”

Haysham Ltd was selected from more than 3,800 businesses that partner with JTL across England and Wales.

JTL described Haysham’s commitment to nurturing the next generation of skilled professionals as outstanding.

The national apprenticeship awards also honour exceptional apprentices, tutors and training professionals across England and Wales.

Chris Claydon, chief executive of JTL, said: “Delivering high-quality apprenticeships is always a shared effort, and our Employer Recognition Awards are about celebrating the vital role employers play in making that possible.

“The businesses recognised have shown outstanding commitment to supporting, mentoring and investing in apprentices, helping to create the skilled, confident workforce our industry needs for the future.”

JTL currently supports around 8,000 learners across the UK in the electrical and mechanical engineering services sectors.





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UK retail investors top up accounts ahead of SpaceX

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KAREN JOY BACUDO

Finance Editor

UK retail investors increased top-ups to investment accounts by 27% ahead of SpaceX’s Nasdaq listing, according to TrueLayer data, pointing to stronger retail trading activity in the run-up to the share sale.

The London-based payments group recorded the increase across its trading and investment platforms over the past two weeks. It compared average top-up volumes with the previous two-week period and with longer baselines across 2026.

The same pattern did not appear in its other business segments during that period. Reviews of its iGaming and eCommerce data showed no similar rise, suggesting the increase was concentrated in financial services.

TrueLayer processes Pay By Bank transactions for a range of UK investment and trading platforms, giving it visibility into when retail customers move money into brokerage and investment accounts. It said this can provide an early indication of investor activity before it appears in broader market data.

SpaceX is expected to begin trading on Nasdaq under the ticker SPCX at a fixed offer price of USD $135 per share. At that price, it would be valued at about USD $1.75 trillion, making the flotation the largest initial public offering on record.

The listing has drawn attention because of the share allocation set aside for individual investors. TrueLayer said SpaceX had earmarked up to 30% of the offering for retail buyers, compared with about 10% typically seen in large IPOs dominated by institutions.

Retail interest

The data offers a snapshot of how UK consumers are preparing to take part in a major US listing. By topping up accounts before trading begins, retail investors can position themselves to apply for shares or buy stock once the company starts trading publicly.

Payment flows into investment platforms have become a useful signal for market watchers during periods of intense retail interest. Spikes in account funding can indicate that private investors are responding to high-profile flotations, volatile trading conditions or broader shifts in sentiment.

TrueLayer’s figure was based on anonymised, aggregated payment information from its network. The 27% rise reflected average pay-in volumes across its financial services segment over the two weeks to 11 June, compared with the preceding fortnight.

Longer-range comparisons showed an even larger increase, but the company used the shorter period as a more conservative measure because payment volumes have trended upwards over time.

“Retail investors are getting their accounts ready, and we can see it on the payment rails. Top-ups to investment platforms and retail brokers are up 27 percent, which tracks closely with the surge of retail interest around the SpaceX IPO,” Francesco Simoneschi, Chief Executive Officer and Co-Founder of TrueLayer, said.

Payments view

Founded in London in 2016, TrueLayer operates across 22 countries and says more than 25 million users rely on its network for transactions. Its service is used by businesses to collect bank payments, move funds and verify account information.

Because it sits between consumers’ bank accounts and a range of merchants, the company can track broad patterns in how money moves between sectors. In this case, the increase appeared specific to investment-related activity rather than a wider lift in consumer payments.

That distinction matters because a general rise across multiple sectors could reflect payday patterns, seasonal spending or other external factors. The absence of a comparable increase in eCommerce and iGaming suggests investors were moving money with a specific purpose tied to the listing.

The scale of the SpaceX flotation has drawn unusual attention to the role of retail demand. A large allocation to individual investors means consumer appetite may play a more visible part in early trading than in many previous blockbuster IPOs.

For brokers and payment providers, this creates an opportunity to gauge activity before orders appear in market data. TrueLayer’s figures suggest that, at least among UK retail investors using pay-by-bank transfers, preparations to participate were already underway before the first trade.

Shares are expected to trade at a valuation of roughly USD $1.75 trillion.



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Thames Travel hosting bus driver recruitment days in Oxford

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The events will take place in June and are open to anyone interested in a career behind the wheel.

Full-time and part-time positions are available at Thames Travel’s Didcot base, and attendees will have the chance to learn about a £4,000 bonus scheme for existing PCV licence holders.

Luke Marion, managing director of Thames Travel, said: “We’re looking for candidates with excellent customer service skills and strong communication abilities to join our driving team.

“Bus driving is a hugely rewarding career where every day is different.

“New colleagues will enjoy a paid, comprehensive training programme with experienced instructors and stable, long-term employment at a competitive rate of pay.”

The recruitment days will be held from 10am to 3pm on June 14 and June 28.

Visitors can meet management, ask questions and fast-track their application.

Candidates must have a valid manual driving licence, held for more than 12 months.

No previous bus driving experience is necessary.

To take part in a full assessment, attendees must bring their current UK photocard driving licence and proof of eligibility to work in the UK.

Mr Marion said: “Many of our trainees join from different backgrounds, and no previous bus driving experience is required.

“These events are for anyone wishing to join our team, whether you’re a trainee or a PCV licence holder.”

Additional benefits include free travel on all Thames Travel, Oxford Bus Company and Carousel Buses services, discounts at shops, cinemas and health clubs, and a refer-a-friend scheme.





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