Rezolve Ai partners Zilch on retail offers platform

KAREN JOY BACUDO

Finance Editor

Rezolve Ai has partnered with Zilch to add its Reward retail engagement platform to the payments app’s customer experience, linking the company with a UK payments platform that serves nearly 6 million customers.

The deal will place offers from hundreds of UK retailers inside the Zilch journey for online and in-store spending. The integration is designed to connect merchants with consumers at the point where payment and shopping decisions meet.

According to the companies, Zilch is one of the larger consumer payments platforms in the UK. Rezolve Ai said the app directs more than USD $3.3 billion in annual sales to partner merchants, while Zilch said it drives more than GBP £2.5 billion annually to merchant partners.

The partnership extends the reach of Reward, Rezolve Ai’s financial engagement business. The platform already works with banking and payments groups including Barclays, Visa, Mastercard, NatWest and Mashreq. Through that network, Rezolve Ai said it has returned more than USD $2 billion in cashback to customers.

Payments link

The move reflects a broader push by commerce technology groups to place retail offers, loyalty tools and customer prompts inside financial apps, rather than relying only on conventional advertising or retailer-owned channels. For payments providers, such partnerships can add shopping features to products already used for everyday transactions.

Rezolve Ai presented the deal as further evidence of its plan to build software that sits between merchants, consumers and financial platforms. It also said agreements with Mashreq, Visa and Tata Consultancy Services support its previously stated FY26 revenue guidance of about USD $360 million.

Daniel M. Wagner, Chairman and Chief Executive Officer of Rezolve Ai, described the Zilch partnership as a sign of where payments and shopping are heading.

“Zilch is not simply another distribution partner. It is a high-profile fintech platform serving nearly 6 million customers and driving more than $3.3 billion annually to partner merchants. That scale demonstrates exactly where commerce is heading: intelligent engagement embedded directly into the payments journey. Through Reward, we are bringing retailers, consumers and payment providers together at the point of intent, where AI can make every interaction more relevant, measurable and valuable. As transactions become more personalised, more automated and increasingly agentic, Rezolve Ai is positioning itself to power the real-time connection between financial platforms, merchants and consumers,” Wagner said.

Reward operates in more than 15 markets across the UK, Europe, the Middle East and Asia. The business focuses on linking banking and retail data with merchant offers and customer engagement tools.

James House, Chief Executive Officer of Reward, said the Zilch agreement broadens the channels through which brands can reach consumers inside financial services products.

“Reward has built a powerful network at the intersection of banking, payments and retail. Bringing our platform into the Zilch ecosystem gives brands another high-quality financial environment through which to reach customers, drive engagement and generate measurable sales growth. Zilch is a highly relevant and fast-growing payments platform, and this partnership demonstrates how Reward continues to expand the reach and effectiveness of Rezolve Ai’s broader commerce infrastructure,” House said.

Zilch growth

Zilch, founded in 2019, has built its business around a mix of debit, credit, instalments, earned wage access, credit building, deals and rewards. The company said nearly 6 million customers have saved more than GBP £750 million in fees and interest through its platform.

The addition of Reward will widen the pool of merchants available through Zilch’s service and increase the number of brands using Zilch’s Intelligent Commerce offering. The companies said this will let retailers reach consumers in both digital and physical shopping settings.

Andreas Andreou, Chief Revenue Officer of Zilch, said the agreement expands retailer access for users and adds more brands to its commerce network.

“Our focus has always been on giving customers more from their everyday spending by offering more flexible ways to pay and more value from every transaction. This partnership with Reward significantly expands the range of retailers our customers can access with subsidized credit in-store and online through Zilch. It also brings more great brands onto Intelligent Commerce, where we can help them connect with our highly engaged customer base in the most effective way,” Andreou said.