Quickfire Digital named Shopify Platinum partner in Norwich

Quickfire Digital has been named a Platinum partner in the Shopify Partner Program, placing the Norwich agency among 86 partners worldwide and 15 in the UK.

Platinum is the highest tier in Shopify’s partner structure. It is awarded through a performance-based framework that measures commercial impact and credential attainment, with thresholds tied to revenue contribution, client delivery and verified technical skills across partner teams.

For Quickfire, the move brings closer access to Shopify’s internal support and planning processes. This includes specialist resources, technical guidance from Partner Solutions Engineers and invitations to the Global Partner Advisory Council, where partners can provide input to Shopify’s leadership team.

The recognition marks a milestone for the business, which was founded in Norwich in 2017 by Nathan Lomax, Martin Harper and Fred Cohen. Quickfire now has a team of 40 and offices in London and Dubai alongside its base in Norfolk.

Platinum-level agencies remain rare in the UK. Quickfire is the only company headquartered in Norfolk to reach the top tier, highlighting how eCommerce agency work remains concentrated in a small number of regional and metropolitan centres.

Partner role

The announcement also reflects the growing role agencies play in Shopify’s wider ecosystem. As more brands use online retail platforms not just for storefront operations but also for growth, retention and international expansion, agencies have taken on a broader advisory role beyond implementation.

Platinum status is one of the clearest markers of that role within Shopify’s network. It signals that a partner is active not only in site builds, but also in revenue generation, technical accreditation and ongoing client work. In practice, this can give merchants access to agencies with closer links to the platform’s product and support teams.

That is particularly relevant for larger or fast-growing retailers, which often rely on agency partners to manage site development, integrations, trading improvements and platform changes while maintaining day-to-day operations. Higher-tier partners can also act as intermediaries between merchants and platform providers when issues arise or when new features are being tested.

Martin Harper, Director and Co-founder, Quickfire Digital, said: “Reaching Platinum status is a huge milestone for us, not just as a business, but as a team that’s grown from very humble beginnings here in Norwich. From day one, we’ve focused on building great work and forging long-term partnerships, supporting brands through their growth and scaling phases rather than delivering one-off projects.

“Our agency will be turning nine later this year, and to be recognised at the highest level by Shopify shows how far we’ve come. It’s a testament to the incredible brands we work with and the people behind the business. Not a bad achievement for three lads from Norwich!”

Regional growth

The development also highlights how specialist digital commerce firms outside London are building national and international client bases. Norwich has a modest but active technology and creative sector, and Quickfire’s rise adds to the evidence that eCommerce services businesses can scale from regional hubs if they secure platform relationships and recurring client work.

For Shopify, partner tiers serve both as a quality signal to merchants and as a way to organise its agency ecosystem around measurable outcomes. The upper levels reward agencies that combine sales performance with delivery consistency and team-wide certification.

This structure has become more important as competition among eCommerce platforms has intensified and merchants have demanded more support on profitability and customer retention. Agencies with a record of implementation are increasingly being asked to demonstrate broader commercial results and platform fluency.

Nathan Lomax, Chief Executive Officer and Co-founder, Quickfire Digital, said: “Ultimately, this isn’t just about status, although it’s certainly nice to be recognised and put Norwich on the map. For me, it’s more about what it allows us to do for our clients: better access to insight, stronger support and more opportunities to help them grow.”