Oxfordshire’s gloveglu sells a product every 2.5 minutes

Oxfordshire-based gloveglu, founded by entrepreneur Paul Sherratt, has grown into a widely recognised name in goalkeeper products in the lead-up to the World Cup.

The company now generates nearly £3 million in annual revenue, with its products reaching football players, coaches, and communities in dozens of countries.

Mr Sherratt said: “Goalkeeping has changed massively over the last decade.

“Younger goalkeepers are training like professionals earlier than ever before, and social media has created a huge global community around the position.

“Modern goalkeepers are obsessed with preparation, confidence and marginal gains.

“What we’ve seen is the growth of an entire culture around the position.”

The brand began as a niche product designed to improve grip and confidence for goalkeepers.

Since then, it has expanded into specialist products now sold worldwide under Mr Sherratt’s leadership.

Despite its international success, gloveglu remains independently owned and operates out of Bampton.

The company continues to develop specialist products for goalkeepers from its Oxfordshire base.

It sells one product every two and a half minutes worldwide.

Mr Sherratt credits the company’s expansion to broader changes in goalkeeping.

He said: “What began as a solution for goalkeepers has grown into a global brand.”

He believes the evolution of goalkeeping is one of football’s most significant but least discussed shifts.