Business & Technology
Oxfordshire: World Cup 2026 pub sales higher than Euros 2024
Greene King saw more than 5,300 sports bookings, covering 22,000 covers for the early-morning England-Mexico match.
The chain had pubs like Jude the Obscure on Walton Street in Oxford and The Wig & Pen on George Street in Oxford open late for the game.
This number was higher than for the England-Ghana fixture in the same tournament and marks a significant increase compared to the Euro 2024 games.
Jodie Tate, Greene King’s chief operating officer, said: “What an epic game! We loved hosting so many fans who chose to watch the England v Mexico match in our pubs in the early hours of Monday morning.”
READ MORE: Oxfordshire councillors slammed for siding with ‘violent criminals’
England’s Harry Kane (centre), Declan Rice (centre left), Ollie Watkins (centre right) and team-mates celebrate after the FIFA World Cup Round of 16 match at Mexico City Stadium, Mexico. (Image: Nick Potts)
Pubs reported a 67 per cent increase in sales, according to figures from Heineken UK.
This was particularly evident in food sales, which rose by 81 per cent, cider by 127 per cent, and lager by 76 per cent.
About two-thirds of the 2,400 pubs managed by Heineken UK stayed open for the round-of-16 clash, which began at 2am GMT, after a delay due to severe weather.
The busiest trading period was at the 2am kick-off, with a 4,782 per cent year-on-year increase in total sales.
Lawson Mountstevens, managing director of Heineken UK’s Star Pubs, said: “This is a brilliant reminder of why pubs matter.
READ MORE: Victorian cottage on River Thames with private mooring for sale for £3m
England fans outside the Mexico City Stadium, Mexico, after the Mexico v England FIFA World Cup Round of 16 match. (Image: James Manning)
“Even with a 2am kick-off, fans still turned out to watch the match together, creating an atmosphere you simply cannot recreate at home.”
The extended licensing hours granted for the match resulted in an 11 per cent boost in spending, according to UK Hospitality.
Kate Nicholls, chairwoman of UKHospitality, said: “Thanks to the urgent extension to licensing hours, a third of pubs chose to open their doors and the sector enjoyed an 11 per cent spending boost as a result, showing the significant demand from fans.”
The hospitality sector as a whole benefited from the early hours kick-off, with footfall on high streets across the UK increasing by nearly 150 per cent between midnight and 6am compared to the same period last year, according to MRI Software.
Regional cities saw the biggest benefits, with footfall increasing by 188.3 per cent, representing a near tripling of footfall towards pubs, bars, and other local values compared with last year.
England fans celebrate following the FIFA World Cup Round of 16 match at Mexico City Stadium, Mexico. (Image: Bradley Collyer)
Footfall in market towns increased by 175.5 per cent and in historic towns by 159.9 per cent, while Greater London saw footfall increase by 114.2 per cent.
The match, which saw Jude Bellingham and Harry Kane combine to earn England a memorable 3-2 win at the Azteca Stadium, Mexico City, has set the stage for more businesses to benefit from future matches in the tournament.
England now face Norway in the quarter-final, a match that is expected to bring another boost to the hospitality sector.
Fans are anticipated to turn out in large numbers to cheer on the Three Lions, helping to sustain the current uplift in sales and footfall in pubs across the UK.
Business & Technology
Oxfordshire business mentor releases brutally honest book
Mike Foster, who was born and raised in Kidlington, has written The Financial Times Guide to Starting a Business, which combines practical business guidance with insights into the entrepreneurial mindset.
Now based in Didcot, Mr Foster coaches business owners by reviewing critical aspects of their operations, identifying areas of focus, and developing tailored strategies.
Mr Foster said: “Many start-up guides focus solely on the mechanics of launching a business.
“But I wanted to be brutally honest about the realities and challenges entrepreneurs will face, sharing from my own journey which has included both big successes and a six-figure setback.”
The book is his second publication, following 2023’s 105 Ways to Accelerate Your Business Success.
He also contributes to the community through his work in schools, having served as an enterprise advisor for Enterprise Oxfordshire (formerly OxLEP).
In that role, he supported Didcot Girls School and helped the organisation recruit 40 equivalents in secondary schools across the county.
The new book covers everything from idea development and marketing to finance, legal structures, and operations.
It aims to help readers assess whether they are mentally prepared for entrepreneurship.
Written as a step-by-step guide, the book offers practical, actionable advice and encourages readers to consider the mindset needed to build confidence and avoid common start-up pitfalls.
The Financial Times Guide to Starting a Business is available now in paperback and e-book formats from Amazon, Waterstones, and other major retailers.
Business & Technology
SSEN to offer free, personalised energy advice to customers
The service is available across central southern England and the north of Scotland through a partnership with energy efficiency charities Changeworks and the Centre for Sustainable Energy (CSE).
It offers support with fuel poverty, energy bills, and low-carbon technologies.
Eliane Algaard, director of customer operations at SSEN, said: “We know that many of our customers are looking for trusted, practical advice to help them manage energy costs, improve the comfort of their homes, and make informed choices about low-carbon technologies.
“By working with Changeworks, we can offer our customers access to specialist support that reflects the different needs of the communities we serve, from rural and island locations in the north of Scotland to towns and cities across central southern England.
“This partnership builds on the support we already provide for customers who may need extra assistance and enables us to help even more households to access the right advice at the right time.”
Customers can access the free advice via phone, online, or in person.
The programme will also proactively identify individuals in need through outreach activities, including promotion of the Priority Services Register, distribution of energy-saving kits, and advice on making homes more sustainable.
Changeworks brings nearly 40 years of experience delivering energy efficiency support in Scotland, while CSE has worked with SSEN since 2021 through the Cosier Homes Advice project in central southern England.
Morven Masterton, head of community engagement and energy advice services at Changeworks, said: “Changeworks is delighted to be partnering with CSE to deliver this important SSEN initiative, supporting customers across the two regions.
“Together, our organisations bring extensive local knowledge, strong partnerships, and well-established networks.
“By integrating this programme into the existing support available in each area, we will be able to maximise its reach and deliver an even greater impact for the customers and communities we serve.”
CSE has over 45 years’ experience helping people reduce energy costs and improve home comfort.
Karn Shah, head of advice at CSE, said: “Energy bills remain high, and more people are struggling to keep up.
“This new partnership with Changeworks and SSEN means we can reach even more households who need practical, impartial advice to help them cut their bills, ensure their homes are a safe temperature and more energy efficient, and understand their route to a low-carbon future.”
SSEN said the scheme would support warmer homes, lower bills, and a fair transition to a low-carbon future.
Business & Technology
Schneider backs AI-era condition-based maintenance
Schneider Electric has published an IDC white paper on maintenance in AI-era data centres, arguing that calendar-based maintenance is no longer fit for purpose in many facilities.
The report says rising rack densities, multivendor estates and shortages of skilled technicians are forcing operators to rethink how they maintain critical equipment. It makes the case for condition-based maintenance, which uses monitoring and analysis of asset behaviour to identify faults earlier and reduce unnecessary service interventions.
Schneider Electric linked the findings to its EcoCare service model, which combines remote monitoring, expert oversight and predictive fault analysis. It said the approach shifts maintenance away from fixed schedules towards interventions based on equipment condition and operating limits.
IDC said the operational backdrop for data centre operators has changed sharply as AI workloads grow. The paper notes that rack power densities have increased from about 15kW per rack in standard data centres to 300kW to 600kW in AI-heavy compute zones, adding pressure on uptime and infrastructure resilience.
That shift is being compounded by the way operators are expanding capacity. According to the research, many are relying on existing installed bases, distributed campuses, on-site generation and brownfield strategies through mergers and acquisitions of local service providers, rather than building entirely new facilities.
Operational strain
The white paper also highlights the complexity of fragmented multivendor environments. Operators that acquire existing facilities can inherit equipment from multiple suppliers without a full operating history, creating challenges when integrating it into asset performance management systems.
“When operators acquire existing facilities rather than build from scratch,” said Luis Fernandes, Senior Research Manager, IDC, “they introduce unknown equipment configurations from multiple vendors, with no operational history, requiring immediate integration with asset performance management systems.”
Labour shortages add to those pressures. The research said the supply gap for skilled technicians has reached unsustainable levels, citing a US example where there is only one qualified person taking up a position for every seven open roles. Operators are struggling to recruit across electrical, mechanical cooling and commissioning roles, including positions that require specialist certification for high-voltage systems.
Against that backdrop, the study argues that fixed maintenance intervals are becoming less suited to the realities of AI-led data centre operations. Rather than carrying out work simply because of a date on a calendar, condition-based maintenance uses equipment data to determine when intervention is actually needed.
Schneider Electric said early adopters of AI-supported condition-based maintenance have reported fewer manual interventions, lower operating expenditure, less unplanned downtime, longer asset lifetimes and better efficiency. It added that its EcoCare offering can deliver up to a 75% reduction in unplanned downtime and a 20% reduction in operating expenditure, while also reducing risk.
Predictive model
Jerome Soltani, Global Head of Services at Schneider Electric, described the model as one focused on identifying abnormal behaviour in equipment and systems earlier. He said combining remote monitoring with AI-assisted orchestration can improve visibility into asset health and reduce disruption from unnecessary maintenance activity.
“By combining remote monitoring capabilities with AI-assisted orchestration, you can gain insights regarding the health of your assets and systems, and get an early identification of abnormal behaviour that might precipitate a failure,” Soltani said.
“This ensures that downtime is minimised, but also that equipment working within specification is not disturbed or needlessly addressed.”
IDC frames the issue as part of a broader shift in how operators manage infrastructure in more complex environments. Instead of treating maintenance as a routine schedule, the paper describes a model in which software-led analysis and human oversight combine to create a more continuous picture of system health.
Fernandes put that argument directly: “Your maintenance schedule doesn’t know when something is failing – your equipment does.”
He added: “Condition-based maintenance is an optimised operating model for AI-era infrastructure that reduces manual interventions, lowers OpEx, and extends asset lifecycle. By scaling predictive analytics to correlate behaviour across every vendor, asset, and failure trajectory, condition-based maintenance enables operators to build machine-driven, human-validated system intelligence.”
-
Crime & Safety4 weeks agoAll contestants taking part in Strictly Come Dancing 2026
-
UK News4 weeks agoUK defence spending plan ‘well short of what’s required’ and harder choices needed, says John Healey – UK politics live | Politics
-
UK News4 weeks agoGermany v Curaçao: World Cup 2026 – live | World Cup 2026
-
Crime & Safety4 weeks agoKing Charles and Camilla absent from Oxfordshire royal funeral
-
Student Life3 weeks agoHome Office proposes doubling of Campsfield capacity
-
Crime & Safety4 weeks agoEngland transplant team lift the Four Nations trophy
-
Oxford Events2 weeks agoStage Watch: ‘I think we need much more laughter in the world’ says John Cleese
-
Crime & Safety4 weeks agoHarry Potter star Miriam Margolyes: ‘People don’t like Jews’
