Oxfordshire wedding cake business wins top UK prize

Cakes of Curiosity, based in Oxfordshire, took home the title for Cakes and Sweet Treats at the Guides for Brides Customer Service Awards 2026.

The annual awards, hosted by one of the UK’s leading wedding planning platforms, celebrate outstanding customer experience across the wedding industry.

Winners are chosen based on real reviews, service excellence, and consistent delivery of exceptional service.

Cakes of Curiosity was selected from hundreds of businesses nationwide for its high ratings and glowing feedback.

Nikita Thorne, head of strategy at Guides for Brides, said: “Couples are entering the wedding planning process more informed and more discerning than ever before, and they expect genuine care, clear communication and consistency at every touchpoint.

“This year’s awards have highlighted just how many businesses are rising to meet that expectation.

“From our winners and highly commended recipients to every finalist, we’ve seen a shared dedication to going above and beyond for couples, creating experiences that feel personal, seamless and memorable.”

Cakes of Curiosity stood out for their commitment to delivering a seamless and supportive experience for couples, reflected in consistently high review ratings and glowing feedback from real weddings.

One couple said: “We booked Cakes of Curiosity for our wedding cake after meeting Melanie at a Wedding Fair as we knew there would be no one better for our special day and Melanie proved us right in every possible way.

“Every single tier looked absolutely stunning and tasted even better than we could have imagined.

“Melanie even perfectly catered to our gluten-free guest by creating him his own mini cake, which tasted just as amazing as the main event!”

“She made the whole process feel so special and the time, care and attention to detail Melanie puts into her work is unmatched.

“Choosing Melanie as our cake maker was without a doubt one of the very best decisions we made for the entire wedding.”

Cakes of Curiosity said: “I can not fully explain what winning this award means to me. I work incredibly hard to combine exceptional craftsmanship with a consistently attentive and professional service.

“I understand that choosing a wedding cake is about more than just design and flavour – it’s about trust, reassurance, and feeling supported throughout the journey.

“Above all, I genuinely care. Each cake is created with passion, pride, and a commitment to excellence, treating every wedding as if it were my own.

“I’m absolutely thrilled that this has resonated with my wonderful couples.”