Oxfordshire Fairytale Farm to open Alice in Wonderland ride

The immersive family attraction will launch on May 16 at the Oxfordshire destination and promises a magical ride for visitors of all ages.

Inspired by Lewis Carroll’s classic tale Alice’s Adventures in Wonderland, the indoor dark ride guides visitors on a gentle journey through Wonderland.

Riders will encounter familiar characters including Alice, the White Rabbit, the Mad Hatter, the Cheshire Cat, the Caterpillar, and the Queen of Hearts.

Each scene will be brought to life with animatronic figures, atmospheric lighting, and an enchanting soundscape.

Nick Laister, owner of Fairytale Farm, said: “Journey to Alice’s Wonderland is a hugely exciting milestone for Fairytale Farm, because it is the first ride we have ever created here.

“From the start, we wanted to create something magical, immersive, and true to the spirit of Lewis Carroll’s original story.”

There is no extra charge for the ride, which is included with general admission to the farm and can be enjoyed as many times as visitors wish.

The ride system has a story of its own, having previously operated as the Snail Trail at Watermouth Castle Theme Park in Devon.

It has been extensively refurbished with new sensors, motors, and a control system to create a smoother, more immersive experience.

The attraction holds special significance due to its Oxfordshire location.

Lewis Carroll, who wrote Alice’s Adventures in Wonderland, had strong ties to Oxford, making this the first permanent Alice in Wonderland ride in the county that inspired the story.

Mr Laister added: “Alice’s Adventures in Wonderland is such an enduring classic, full of imagination, character, and playful eccentricity, and because of its strong Oxford connection, it felt the perfect choice for this project.”

“We are incredibly proud to be opening what we believe is the first permanent Alice in Wonderland ride in Oxfordshire.

“This is a major new chapter for Fairytale Farm and a very exciting moment for us.”

Andy Blake, designer of the indoor theming, said the team was focused on staying true to Carroll’s vision.

Mr Blake said: “The creative aim was to capture the spirit of the original Alice’s Adventures in Wonderland and the distinctive charm of its classic storybook world.

“We wanted the scenes to feel playful, curious, and richly detailed, while reflecting the much-loved traditional interpretation of these characters.

“It has been a wonderful project to work on, and very rewarding to help create a version of Wonderland that families can step into and experience together.”

For more information about Journey to Alice’s Wonderland and to book, visit Fairytale Farm’s website.