Oxfordshire cake business named among best in the UK

Chinnor-based Cakes of Curiosity won the Cakes and Sweet Treats category at the Guides for Brides Customer Service Awards 2026, which celebrate excellence in the UK wedding industry.

Winners are selected based on real reviews left by couples and are recognised for delivering exceptional service throughout the wedding planning journey.

Cakes of Curiosity stood out for consistently high review ratings and glowing feedback from couples.

One anonymous couple who booked the company said: “Every single tier looked absolutely stunning and tasted even better than we could have imagined.

“They even catered to our gluten free guest by creating him his own mini cake which tasted just as amazing as the main event.”

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Melanie, the owner of Cakes of Curiosity, at The Guides for Brides event (Image: Cakes of Curiosity)

Melanie Aldridge, the owner of Cakes of Curiosity said: “I can not fully explain what winning this award means to me.

“Each cake is created with passion, pride, and a commitment to excellence, treating every wedding as if it were my own.”

Winners are selected based on real reviews left by couples and are recognised for delivering exceptional service throughout the wedding planning journey.

Nikita Thorne, head of strategy at Guides for Brides, said: “Couples are entering the wedding planning process more informed and more discerning than ever before.

“This year’s awards have highlighted just how many businesses are rising to meet that expectation.”

Among the winners was also Oxford Event Hire Ltd, Oxford-based business Illustration by Kiwi, and Charlton Bespoke Artisan Flowers.