Oxford High Street to soon have new fashion boutique store

Busby & Fox is to open a new store in the High Street and contractors have been getting the retail unit ready for customers.

The independent women’s clothing brand operates as a small chain, with about 11 boutiques across the south of England and Wales.

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Founded in 2014 in Totnes, Devon, the chain focuses on own-label clothing, accessories, and jewellery.

It said in a statement: “We are thrilled to be opening our Oxford store at 114 High Street on Friday, May 22.

“It’s going to be a beautiful new space, and we are currently building a brilliant local team to help us welcome the community through our doors.

“Whether you’re planning to visit us as a customer or are looking to start a new career with us, we can’t wait to meet you.”

Staff are now being recruited.

The chain added in a statement: “We’re an independent womenswear brand creating a beautiful own-label collection with purpose.

“Our clothes are designed to make a meaningful difference to women’s wardrobes and bring confidence to everyday dressing.

Busby & Fox in Oxford (Image: Andy Ffrench)

“Everything in the Busby & Fox collection goes with everything else – day to night, work to weekend, season to season, year to year – so you’ll find yourself styling great looks without even trying.

“Timeless and classic, yet fresh and modern, we make it easy to create blendable, head-to-toe looks, meaning you always have an outfit that makes you feel comfortable and stylish in your own way. 

“Our unique approach to colour, fabric and shape, combined with clever cuts and details, ensures every piece complements your body and feels just right.”

Signs have now appeared outside the unit featuring the chain’s branding and saying “Hello Oxford”.