Oxford Bus Company’s rainbow bus joins Thame Pride

The colourful vehicle, a regular feature at Pride events in the county, was popular with attendees who stopped throughout the day to take photos.

Luke Marion, managing director of Oxford Bus Company, said: “We were pleased to support Thame Pride, as a Gold sponsor, showcasing our support for inclusion in our communities.

“Showing our support for Thame Pride highlighted our vision as a business.

“Diversity, equality and inclusivity are core values we hold across the company throughout the year.”

A team from the bus company hosted a stand on Thame High Street, sharing branded merchandise and timetable information with the public.

The company also provided complimentary advertising for Thame Pride through its bus network and social media channels.

Mr Marion added: “The electric rainbow-emblazoned bus has become a beloved part of Pride events in Oxfordshire, and it was fantastic to see it back in Thame.”

Thame Pride, now in its second year, featured acts across four stages, an open mic event at The Rising Sun pub, a Pride history trail, craft workshops, an art exhibition, and a range of stalls.

Oxford Bus Company also supported Oxford Pride in June, with the rainbow bus making its third consecutive appearance at the event.

The company is a long-standing supporter of Oxford Pride and its work in promoting inclusion and visibility for the LGBTQIA+ community.