Octopus customers ‘disappointed’ by rewards scheme change

Octopus Energy has scrapped its popular coffee reward.

Until now, customers could claim a free hot drink at Caffè Nero or Greggs, with codes generally released before 6am.

Instead, Octopus has introduced a weekly digital scratchcard that offers the chance to win a coffee, among other prizes.

In an email to customers, the company said: “Every Monday, you’ll get a chance to scratch and win an epic prize.

“Tens of thousands of treats, from free coffees to tasty snacks, dinner delivery discounts, chocolate bars and more will be up for grabs weekly to make Mondays a little more bearable.”

The change has sparked disappointment among some Octopus customers, many of whom took to social media to express their frustration with the decision.

One user commented: “Awful decision for the customers, another way of saving money for the company, nothing ever lasts long that is good for the customer and then they try and spin it that it is.”

Another wrote: “Very disappointed to hear we will no longer get our coffees. It stopped me from looking at other energy suppliers but as my fixed deal is coming to an end next month there is no reason not to change supplier now.”

A third added: “Absolutely rubbish. A pretty much guaranteed weekly coffee for a lot of people – to a scratchcard with a slim chance at rubbish nobody wants, and a much bigger chance of getting nothing at all.”

Octopus Energy defended the decision, saying the new system is designed to be fairer for all.

In a response to the complaints on Twitter, the company said: “We wanted to make things fairer so every Octoplus member gets an equal chance to win throughout the day, without the morning rush.”