New Lego store to open at Oxford Westgate this week

Joining the ranks of Primark, TK Maxx, John Lewis and more, the toy shop is the latest addition to the city centre retail spot.

A spokeswoman for the Westgate previously confirmed the shop would be opening in “early May”.

Then in February, hoardings started to appear, covering the empty ground-floor unit, which Lego is moving into.

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In an update last month, the official opening day date was confirmed to be this Thursday (May 7).

The hoardings outside feature the brand’s logo as well as iconic Oxford sights made in brick form, including rowers and Oxford University’s Radcliffe Camera.

It will be Oxfordshire’s first Lego store despite selling products inside shops such as Toys R Us and supermarkets.

Lego has stores in Reading, Milton Keynes, Bristol and London.

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Shweta Munshi, vice president of marketing at the Lego Group, said earlier: “We have found the perfect site at Westgate Oxford.

“The new store will allow builders of all ages to be inspired by the endless play opportunities Lego building has to offer.

“This store will be a top destination for product launches and events, while acting as a hub for our Lego community and new builders alike.” 

The Westgate unit was formerly a temporary Christmas decorations and gift shop in the past.

Standing empty ever since, the unit is next to one of the entrances and exits to the shopping centre on the ground level.