Major US clothing brand opens in Bicester Village with unique ceremony

Contemporary clothing label Vuori has launched a store at Bicester Village this week, its first store outside of London.

To mark the opening of the store, Bicester Village welcomed guests to an exclusive Pilates session before the shops even opened their doors.

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A Californian athleisure brand has opened its first ever discount store at Bicester Village this week, expanding on its three London stores (Image: Vuori)

Headquartered in San Diego and founded more than a decade ago, the brand has built a reputation for premium, performance-led leisurewear.

The new Bicester Village store will offer a carefully curated selection of bestsellers, including its Halo pants, the Vuori All The Feels collection and pieces from its popular Tom Holland golf collaboration.

Alongside those ranges, prices will be exclusive to the outlet, making it Vuori’s first UK discount boutique location and offering shoppers in Oxfordshire a chance to snap up the brand’s signature styles at lower prices than in its standard stores.