LumApps names Si-Mohamed Said Chief Product Strategy role

SOFIAH NICHOLE SALIVIO

News Editor

LumApps has appointed Si-Mohamed Said as Chief Product Strategy & Growth Officer, adding a senior enterprise software executive to its leadership team.

He will lead product and offering strategy, oversee growth efforts across the business, and direct LumApps’ global go-to-market work. The appointment follows the launch of LumApps AI, which the company describes as an AI Employee Hub.

Said recently advised the strategic launch of LumApps AI before taking the executive post. His remit will cover the next phase of product and commercial development as LumApps expands internationally.

He joins with experience across large software groups and scale-up businesses. Before LumApps, he spent nearly 20 years at SAP, where he served as Global Vice President and led global product launches across the portfolio, including the company’s flagship ERP product.

Earlier in his career, he led Oracle’s marketing and digital organisation across the ECEMEA region. He later held executive leadership roles as Chief Marketing Officer and Chief Product Officer at B2B software scale-ups.

Growth remit

The role combines responsibility for product strategy with growth execution across markets and customer segments. LumApps positions its platform as a workplace hub that connects employees with tools, information, and communications, and says it integrates with Google Workspace and Microsoft 365.

According to the company, the platform serves more than 10 million users worldwide and has been recognised as a Leader in intranets by Gartner and Forrester.

Said framed the role around the broader adoption of artificial intelligence in day-to-day work.

“AI is reshaping how every business operates, and every employee should be able to benefit from it in their daily work,” said Si-Mohamed Said, Chief Product Strategy & Growth Officer at LumApps.

“LumApps has everything it takes to lead this transformation: a differentiated AI Employee Hub, a strong customer base, exceptional market momentum, and a clear vision for turning AI investment into everyday adoption. I’m excited to help organisations bring the value of AI to every employee, across every line of business and every industry.”

Executive build-out

The appointment adds to LumApps’ recent efforts to strengthen its executive bench as competition intensifies around workplace software and AI tools. Across the sector, businesses are trying to show that AI products can move beyond pilot projects and become part of routine employee workflows.

For LumApps, that means linking product planning more closely with commercial expansion. Said will focus on building growth engines across the business while shaping how products and offerings are taken to market globally.

Chief Executive Officer Sébastien Ricard said the hire reflects a broader approach to building the company through internal development and external expertise.

“Our strategy has always combined strong internal innovation with the ability to bring the best expertise into LumApps,” said Sébastien Ricard, Chief Executive Officer at LumApps.

“From strategic acquisitions to executive talent, every decision we make is driven by the same ambition: building the global leader in AI-powered employee experience. Simo’s arrival is an important step in that journey.”

LumApps says its AI offering is designed as a hub where people and software agents work together on everyday tasks and workflows. It argues that this model gives organisations a clearer route from AI spending to broader workforce adoption.

Said’s arrival gives LumApps a senior executive with experience spanning product launches, regional marketing operations, and commercial leadership in enterprise software. His remit now centres on shaping product strategy and leading the company’s worldwide go-to-market effort.