Look inside Lego store opening at Westgate Oxford tomorrow

Lego announced in December last year that it would open a new store at the shopping centre.

Excitement has been building in recent months for the popular toy store’s 22nd UK store, with hoardings going up in recent weeks.

The new store officially opens tomorrow (Thursday, May 7) and the Oxford Mail was given an exclusive look around this evening (Wednesday, May 6).

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Oxford Lego store manager Will Wylie. (Image: Newsquest)

Inside, shoppers will find a wide array of Lego sets as well as immersive experiences, including the Pick a Brick Wall and the Build a Minifigure Tower.

Store manager Will Wylie, originally from Reading, only joined Lego a month ago, but has remarked that the job is “a dream come true”.

“I needed something new, and I saw this job come up on LinkedIn and thought, ‘Why not?’, as I love Lego and always have ever since I was a kid,” he said.

“Applied for it, did the interview, and here I am. I’m unbelievably excited, as when you love something, it’s a lot easier to work with it.

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Inside the new Lego store at Westgate Oxford. (Image: Newsquest)

“As a kid, I had Jurassic Park Lego as well as the Harry Potter train set from the early 2000s, so to be able to work and sell it now is a dream come true.”

Lego is expecting a busy opening day at Westgate Oxford, but Will and his team are ready and raring to go.

“You’re always a bit nervous but excited too because of the buzz it creates, and I have thrived on that from previous jobs.”

The store itself has some specific local callouts, including a Lego model of an Oxford University student in academic dress with his mortarboard mid-air.

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Inside the new Lego store at Westgate Oxford. (Image: Newsquest)

“We’ve got the university graduate, and he is also holding some sausages,” explained Will.

“A few people didn’t understand the reference, but in the 18th century, the city was famous for an Oxford Sausage, which was made from pork and veal.

“It’s an interesting fact that not many people know, so that’s why that’s on there, and there is also a little seagull eying it up.

“Then, further into the store, the seagull has stolen the sausage, and you can also find the Oxford and Cambridge rowers from the Boat Race.”

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The new Lego store at Westgate Oxford. (Image: Newsquest)

When asked if there would be any Oxford-specific sets or any of the city’s buildings custom-built and on display, Will did not rule anything out for the future.

“We’ve done these postcards with one for London and other countries like Germany and Japan,” he said.

“So we might make our own little Oxford one, as there is a lot of special architecture in the city, maybe something in the future like Radcliffe Camera.”

Oxford’s new Lego store can be found on the lower ground floor at the Westgate shopping centre, below Superdrug.