Kenco to reduce instant coffee packs by 5 per cent in stores

The change affects its Smooth, Rich, and Decaf varieties, which will now be sold in 190g and 95g formats—down from the previous 200g and 100g jars.

The revamped products will begin appearing in stores on Monday, June 29.

The brand said the move was made to “better align with shopper missions, while matching 150g and 300g paper refills”.

Kenco also said the introduction of 95g packs would offer “a more accessible entry price point that still delivers the full premium design treatment”.

Will the Kenco instant coffee packs also reduce in price?

It remains unclear whether the reduction in jar size will lead to lower prices for consumers.

The Grocer reports that the new jars will start at a minimum RSP of £5.85

This marks a notable increase, as the current 100g jars of Kenco Smooth and Rich are priced at £4 in Sainsbury’s.

The 200g jars retail for £8.35.

Kenco attributed the pricing to investments in the brand, stating that costs reflect spending on innovation, sustainability, and quality.

The company said final pricing decisions would remain at the discretion of individual retailers.

The jar size reduction comes as part of what Kenco describes as its largest refresh in 15 years.

Backed by a £4 million investment, the relaunch includes updated packaging and an improved coffee blend.

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Maria Kabalyk, head of category and shopper at JDE Peet’s, said: “With Kenco jewel jars we’ve created a range that is a significant step up in both taste and design, giving retailers the tools to drive premiumisation and unlock incremental growth back into the instant coffee category.

“We know shoppers are increasingly looking for more premium coffee experiences at home, and so by combining our best-ever recipe with a modern, jewel-like jar, we’re making it easier for shoppers to recognise and choose quality.”

Kenco’s sales rose 4.8% last year to £167.4 million, although volumes declined by 1.7%.

What are your thoughts on Kenco reducing the size of instant coffee packs? Let us know in the comments.