Jeremy Clarkson’s farm fuels Alpine at British Grand Prix

The Oxfordshire-based outfit has struck a deal with Jeremy Clarkson’s Diddly Squat Farm, located just six miles from its Enstone factory, to supply a range of locally sourced food, drinks, condiments and produce.

Jeremy Clarkson (Image: Tom Wren / SWNS)

The partnership brings together two well-known local names as Alpine prepares to race just 20 miles from its headquarters.

Alpine’s Esteban Ocon for Alpine during third practice ahead of the Netherlands Grand Prix in 2023 (Image: PA)

With drivers Pierre Gasly and Franco Colapinto starting from 15th and 19th on the grid respectively, the team will be hoping a strong performance can deliver valuable points when the race begins at 3pm today (Sunday, July 5).

Jeremy Clarkson has frequently spoken about his passion for Formula One and his support for what he jokingly calls the “Chipping Norton Formula One Team.”

That connection has already led to celebrations with Hawkstone beverages from the farm following podium finishes in recent seasons, creating a growing tradition between the two.

Alpine driver Pierre Gasly arriving before the Sprint Race ahead of the 2026 Canadian Grand Prix (Image: PA)

Alpine sporting director Steve Nielsen welcomed the collaboration, highlighting the team’s close links to the surrounding farming community and the opportunity to showcase British produce on a global stage.

Lisa Hogan, co-founder of Diddly Squat, described the partnership as “special,” adding that she hopes the team enjoys the produce and achieves success on track.