Jeremy Clarkson has ‘profound honour’ in heartfelt statement

The former Top Gear and Grand Tour presenter hosted Cereals at his Diddly Squat Farm in the Cotswolds this week.

Cereals is one of the UK’s biggest arable farming events, bringing together growers, agronomists, machinery firms and researchers for two days of talks and demonstrations.

The show focuses on key combinable crops such as wheat, barley, oats and oilseed rape, with trial plots, crop walks and live kit working in the field.

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It is regarded as a major date in the calendar for arable farmers looking at new seed varieties, fertiliser and spray regimes, and the latest thinking on pests, diseases and weed control.

This year’s 2026 event took place against a backdrop of volatile grain prices, high input costs and changes to farm support, giving extra weight to sessions on soil health, regenerative techniques and cutting overheads.

Jeremy Clarkson has helped bring many of those issues to a wider audience through his hit series Clarkson’s Farm.

This follows his attempts to run Diddly Squat and has highlighted the paperwork, financial risk and weather problems facing real‑life farmers.

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It was a pleasure to have you here and an honour. We all loved it.

— Jeremy Clarkson (@JeremyClarkson) June 12, 2026

Mr Clarkson thoroughly enjoyed hosting Cereals at the farm and took to social media with a heartfelt statement following the end of the event.

“Cereals is now ending, and what a thing it’s been,” he said.

“I’ve loved every minute, and it was a delight to see so many people turn up, especially today (Thursday, June 11).

“Certainly, it’s the only event I can think of where visitor numbers INCREASE if the weather’s bad. If it’s sunny, everyone stays at home to work on their farms!

“My profound thanks to everyone involved. It was an absolute honour for us all at Diddly Squat to be chosen as the host.”