Business & Technology
JD.com’s Joybuy expands in UK amid subsidy scrutiny
JD.com’s Joybuy marketplace has expanded into the UK and five other European markets, intensifying scrutiny over whether its rapid growth reflects fair competition.
Joybuy is offering same-day delivery in the UK and a subscription service priced below Amazon Prime, while building its own delivery network rather than relying on third-party couriers. The expansion also covers Germany, France, the Netherlands, Belgium and Luxembourg.
According to its backers, the UK service already reaches millions of households through JoyExpress, a fleet of vans, trucks and cargo bikes. Orders placed before 11am qualify for same-day delivery under Joybuy’s “Double 11” guarantee.
The speed of the launch has drawn attention because large-scale retail logistics networks in Europe usually take years to build. Joybuy has entered with a broad geographic footprint, a direct delivery operation and a low-cost subscription model, increasing pressure on established retailers already competing on convenience and price.
Regulatory focus
That pressure comes as European regulators examine JD.com’s acquisition of a majority stake in German electronics retailer Ceconomy. The European Commission is investigating whether state subsidies supported JD.com’s USD $2.5 billion bid, a question that has become central to the wider debate over the group’s expansion in Europe.
The Ceconomy deal gives JD.com immediate access to an existing store network in Europe, adding a physical retail base to its online marketplace and logistics operations. For competitors, the combination creates a model spanning warehousing, fulfilment, delivery and stores.
JD.com explored other routes into the UK retail market before building its current footprint directly. It held talks to acquire Currys and considered a deal involving Sainsbury’s Argos business, but neither resulted in a transaction.
That history suggests JD.com’s interest in the UK has remained consistent even as its approach changed. Rather than acquiring an established domestic retailer outright, it has moved to build a vertically integrated operation with its own infrastructure.
Manhattan Associates, which advises retailers on supply chain operations, said the central issue is not only service quality but whether rivals could realistically match the same pace of expansion under similar conditions.
“Sandy Xu, CEO of JD.com, is not shy about her ambitions for Europe. Consumers, she says, are ‘entitled to better service.’ It is a compelling message and, on the surface, Joybuy’s UK proposition supports it: same-day delivery, human customer service, free appliance installation and a Trustpilot score that puts Amazon to shame.
“But ambition and fair practice are not always the same thing. It is worth asking whether the conditions that have enabled JD.com to expand at this pace are ones any European retailer could legitimately replicate.
“The European Commission has already opened an investigation into whether JD.com benefited from state subsidies in its $2.5 billion bid for Ceconomy, and that investigation is ongoing. While Xu has dismissed suggestions that the Chinese government would subsidise a private company to expand overseas, regulators on both sides of the Atlantic regard the issue as serious enough to require a thorough answer.
“UK retailers operate within strict regulatory frameworks, pay their taxes and have built logistics and service capabilities through years of investment. If JD.com has done the same, competition is healthy and consumers will benefit. If it has not, then the market is being shaped by forces that have nothing to do with service excellence or consumer value.
“Joybuy’s arrival may raise standards across the industry. But knowing whether it is competing fairly is not a matter of protectionism; it is a matter of principle and good business sense,” said Pieter Van den Broecke, EMEA Leader, Supply Chain Strategies, Manhattan Associates.
Retail response
For UK retailers, the immediate challenge is operational rather than legal. Consumer expectations on delivery speed, subscription pricing and customer service can shift faster than regulatory investigations conclude, leaving incumbents little time to respond.
Retailers facing Joybuy’s offer are likely to focus on the parts of the supply chain they can control. That means improving stock visibility, reducing delays in fulfilment decisions and limiting inventory gaps that can lead to missed sales or slower delivery promises.
Established chains have spent years building distribution systems within UK and European regulatory frameworks while managing tax, labour and compliance costs that affect margins. A rival entering the market with aggressive pricing and direct logistics changes the benchmark they must meet.
The challenge is particularly acute for businesses that depend on a mix of physical stores, third-party carriers and legacy inventory systems. Those retailers may find it harder to match a model built around direct fulfilment and a tightly controlled delivery network.
Joybuy’s arrival also raises a broader question for the sector about how competition should be assessed in fast-moving retail markets. Price and service are visible to consumers, but the financing and structural conditions behind a rapid rollout are less so and can shape market dynamics just as strongly.
As regulators continue to examine JD.com’s European expansion, UK retailers are being forced to react in real time to a new standard in convenience retail. The competitive impact is already being felt, regardless of when the investigation concludes.
Business & Technology
New Banbury pottery cafe enjoys successful opening weekend
Blossom Pottery Cafe opened on Friday, August 14 at 18 South Bar, bringing a new artistic opportunity to coffee, tea and cake lovers in the town.
Opening the cafe was a long-standing dream of owner Wendy, who began pottery as a personal hobby and gradually developed the idea of creating a space where people of all ages can enjoy the peaceful pass time.
Pottery painting sessions of bisque fired pieces are hosted daily (Image: Blossom Pottery Cafe)
With every table full on opening weekend and dozens of beautiful pieces newly painted by guests, the owner said her ‘heart is so full’ to see the dream realised.
“So grateful to see so many of you coming to support us on our opening day,” she shared. “Thank you so much.”
Owner Wendy said her ‘heart is so full’ after the support shown during the opening weekend (Image: Blossom Pottery Cafe)
Wendy earlier said: “We’re incredibly excited to be opening Blossom Pottery Studio & Café and bringing something new to Banbury.
“We hope it becomes a place where people can take a break from their busy lives, enjoy being creative, and make lasting memories with family and friends.
Customers who visited during the opening weekend got free cupcakes (Image: Blossom Pottery Cafe)
“The support we’ve received from the local community has been amazing, and we can’t wait to welcome everyone through our doors.”
As part of the grand opening, all customers who visited during the opening weekend or made a pottery painting booking within the next three months received a free cupcake from the cafe.
Blossom Pottery Cafe hosts family-friendly pottery painting sessions from 10am each day, with normal cafe opening hours 8am to 5pm.
Business & Technology
Apprentices say AI is reshaping tech skills demand
Atos highlighted the views of three apprentices entering the technology industry, focusing on apprenticeships as a route into tech as artificial intelligence reshapes workplace skills.
All three work as First Line Service Desk Apprentices and described a jobs market in which technical knowledge alone is not enough. Alongside coding and troubleshooting, they said communication, customer service, problem-solving and adaptability have become central to early careers in IT.
Kyle Brady said he moved into an apprenticeship after studying physics, maths and computer science at A level, then spending time in temporary work, including as a forklift driver, while building his technical skills independently. The apprenticeship, he said, offered a way to gain workplace experience while continuing to learn.
His account points to a common hurdle for new entrants: gaining practical experience before securing a first role. Brady said that challenge shaped his view of what employers value in technology jobs.
“After completing my A levels in physics, maths and computer science, I knew I wanted a career in technology. I’ve always enjoyed solving problems and understanding how things work, but I found it difficult to get my foot in the door. I spent some time in temporary jobs, including as a forklift driver, while building my technical skills in my own time. When the opportunity to start an apprenticeship came along, it felt like the perfect way to gain real workplace experience while continuing to learn.
“One of the biggest things my apprenticeship has taught me is that a career in tech is about much more than technical knowledge. Working on the helpdesk has shown me how important communication, customer service and problem-solving are. Being the first point of contact for users has completely changed how I see the industry and helped me develop skills I never realised I’d need. The experience has also shown me how quickly technology is evolving, especially with AI becoming part of more workplaces. That means the ability to keep learning and adapting is becoming just as important as technical skills. My apprenticeship has helped me build that mindset while giving me hands-on experience with the realities of working in IT.
“It’s also opened up opportunities I wouldn’t have had otherwise. Learning about career paths in cybersecurity and data engineering has shown me the range of opportunities available and given me confidence about where my career could go next. I’d encourage anyone thinking about a career in technology to keep an open mind and not feel like university is the only route. Apprenticeships give you the chance to earn while you learn, develop practical skills from day one and build the confidence to adapt as technology continues to change. In an industry being transformed by AI, that real-world experience is invaluable,” Brady said.
Ryan Cresswell said he studied IT at college and games design at university before working in sales to strengthen his people skills. He later returned to technology, but said employers often wanted practical IT experience as well as qualifications.
His experience reflects a wider issue for people seeking entry-level technology roles. Employers often ask for evidence of workplace readiness even for junior positions, making apprenticeships one way to bridge the gap between education and employment.
“After studying IT at college and games design at university, I began working in sales to hone my people skills before returning to technology. One of the biggest challenges I faced while applying for jobs in tech was that employers liked my qualifications but wanted candidates with hands-on IT experience. That made it difficult to get my foot in the door.
“My apprenticeship has given me the opportunity to earn, learn and gain practical experience at the same time. It’s allowed me to develop my technical troubleshooting skills, but I’ve also learned a lot about communication, problem-solving and handling different types of people. My advice to anyone considering a career in tech is to explore the different paths available. In the past it felt like university was the only choice, but that’s no longer the case. Also, speak to people already working in the industry and stay curious. Apprenticeships are a great way to build skills, confidence and hands-on experience, whether working individually or in a team, while discovering what’s right for you. The most important thing is to keep learning and not be afraid to take a different path if the first one doesn’t work out,” Cresswell said.
Skills shift
Zainab Hussain said she chose an apprenticeship because it offered immediate workplace experience and a path into more senior roles without student debt. She said the role had helped her develop both technical and interpersonal skills, including troubleshooting problems and explaining complex concepts clearly.
Her comments underscore how apprenticeships are being framed by employers and trainees as an alternative to university for some digital roles. In this case, the appeal lies in earning while learning, building professional networks and gaining direct exposure to the daily demands of IT support.
“I’m naturally drawn to tech and have always been IT literate, so I knew it was the right path for me. It’s an industry that’s constantly evolving, and I wanted to be part of that. I chose an apprenticeship because it felt like the best way to gain real experience from day one, and it sets you up to move into higher roles faster than if you go to university. I also wanted to build a career in the industry without taking on student debt.
“My time at Atos so far has helped me develop both my soft and technical skills, such as how to troubleshoot problems and communicate complex concepts clearly. I’ve also had the chance to earn, learn and build my experience, all of which are helping prepare me for the next stage of my career. The apprenticeship path has given me valuable opportunities to network with co-workers from different career backgrounds and skill sets, which you wouldn’t get at uni. The workplace experience has been incredibly valuable, so if you’re interested in tech, I’d encourage you to go for an apprenticeship, explore every opportunity available and keep an open mind,” Hussain said.
Taken together, the three accounts point to a shift in the skills mix associated with junior technology roles. As AI tools become more common in workplaces, the apprentices said the ability to keep learning, work with users and adapt to changing systems is becoming as important as formal technical training.
All three also described apprenticeships as a practical answer to the experience barrier that can prevent candidates entering the sector. They framed the route as a way to gain income, training and exposure to real workplace problems at the same time, while opening paths into areas such as cybersecurity, data engineering and wider IT support.
Business & Technology
UK flight school collapsed into liquidation
Liquidators have been instructed to wind down Go Fly Oxford, which provided lessons for commercial and private pilots licences.
Colin Wilson and Emma Mifsud, of Opus Restructuring & Insolvency, have been appointed as joint liquidators for Go Fly Oxford Ltd back in May 2025.
But new records filed by the liquidators have revealed an HMRC secondary preferential claim of £118,132.
Ten unsecured claims have been received by the liquidators totalling £60,314.
Further unsecured creditor claims estimated in the statement of affairs total £88,955, the published documents say.
(Image: Ed Nix)
Over the past year, liquidators say they investigated whether any recoveries could be made from directors or other parties, but concluded there were no further viable assets or claims.
Aircraft shown in the 2024 accounts at a book value of £238,181 had been sold before liquidation. The liquidators found the sales appeared to be at fair value and saw no basis for a claim over the transactions.
The aircraft sales happened about seven months before liquidation, outside the relevant period for a preference claim.
The aircraft were reportedly transferred to creditors and leased back so the company could continue trading.
A purchaser of a PA34-200 aircraft was said to owe £6,000. The liquidators received £4,980; the remaining £1,020 was treated as settled because the purchaser had paid a company liability instead.
Two employees were made redundant on 31 March 2025 and were given information to submit claims to the Redundancy Payments Service.
READ MORE: MOT centre and car shop collapses into administration
The flying school was based at Oxford Airport when it collapsed.
Its website, which has since been shut down, described the business: “At Go Fly Oxford we pride ourselves on offering a personal and tailored approach to pilot training.
“We know that people learn at different paces and in different ways, this makes catering for individual needs our main target.”
Oxford Airport’s main trade is pilot training. Flight schools at Oxford train pilots who go on to fly for more than 100 airlines in the UK and globally, including for British Airways.
Historically, the airport has been Europe’s foremost centre for professional pilot training with well over 40,000 students having started their careers there.
At one point, the airport’s runway was the busiest in the world with more than 235,000 movements a year (a take-off or landing) and up to 1,100 flights in a single day, its website says.
The business’ report says: “Over the course of 2025, the company will be complementing its Diamond DA40 fleet with a new fleet of Elixir aircraft, a safer and more efficient type of aircraft, which will provide a much reduced cost per flight hour.
“This, along with growth in enrolments and full utilisation of the European base will ensure the profitability of the business in the coming years.”
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