Helen & Douglas House shop in Summertown officially reopens

Helen & Douglas House, which cares for terminally ill children and their families, launched its revamped clothing store on March 12.

The updated shop was opened by BBC Radio Oxford presenter Adam Ball and joins the charity’s refurbished homeware shop, which reopened last September and occupies the other half of the unit.

Baljit Dhindsa, head of retail at Helen & Douglas House, said: “We are delighted to unveil the refurbished space, which has been thoughtfully redesigned to create a brighter, more modern shopping environment while continuing our commitment to sustainability.

“The new layout allows us to showcase an even wider selection of clothing and accessories, with improved displays and more space on the shop floor.

“We have also enhanced accessibility within the shop, including adding an additional accessible fitting room to ensure a comfortable experience for all our customers.”

The reimagined boutique-style shop features a contemporary, urban-inspired design with vintage touches and improved backroom facilities, allowing for increased donations and more efficient sorting.

Proceeds from the store directly support Helen & Douglas House’s hospice care in Oxford and in people’s homes.

Ms Dhindsa said: “When you buy something from our shop for £5, this could pay for arts and crafts materials for local terminally ill children to make Mother’s Day cards whilst staying at the hospice in Oxford.

“Our spring collection is now in store so do pop in to checkout our great range of clothing and accessories and take a look at the wonderful transformation of our shop.”