Head of Oxfordshire bakery firm speaks out amid liquidation

Fraser Jones, the director of Barefoot Oxford, has made clear that all its shops are staying open and there will be no job losses, as the company ‘streamlines’.

This process has seen Barefoot Oxford Limited go into liquidation with liquidators from JT Maxwell Ltd appointed on July 29. A resolution to wind up the company was passed on the same day.

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Fraser Jones, director of Barefoot Oxford, said: “Simply a reorganisation and no changes to the business at all.  

“All shops staying open and no job losses. 

“We are streamlining to the one company name of Barefoot Bakery, how we are best known.”

The business has three branches across Oxford in North Parade Avenue, Walton Street and Cowley Road and one in Kidlington.

Barefoot Bakery

It describes itself as a “small artisan bakery”.

It added: “We started out making cakes from our kitchen at home and selling them on a market stall in Oxford.

“Since then, the business has grown from strength to strength.”

Indeed, in June this year, cast of the smash hit romantic musical Waitress visited the business’ Jericho branch to publicise their performances at the New Theatre in Oxford.

It coincided with the 12th anniversary of the shop, run by Mr Jones and wife Emily.

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Barefoot Oxford – the company going under which Mr Jones is director of – reported creditors falling within a year of £375,000 in its latest accounts to March 31, 2025.

Its average number of employees was 33.

Meanwhile Barefoot Bakery Ltd – which Mr Jones is also a director of – reported creditors of £79,000 falling within a year and five employees.