Harper Beckham, 15, refusing to give up after brand setback

The daughter of former footballer David and ex Spice Girl Victoria lives with her family in Oxfordshire.

She had been working on a skincare line inspired by Korean beauty, initially branded HIKU by Harper and aimed at Gen Z and Gen Alpha consumers.

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However, according to cosmetics industry reports and US filings, the US Patent and Trademark Office refused her first application in July “because of a likelihood of confusion” with existing trademarks already registered in the country.

Harper, David and Victoria Beckham (Image: PA)

Documents cited by cosmeticsbusiness.com show that “Hiku” is already protected for personal care products and fragrances, while “Harper” appears on the register for cleaning products such as brooms and scrubbing brushes – blocking the path for “HIKU by Harper” in those categories.

Coverage of the setback notes that Harper had six months to respond to the provisional refusal if she wants to challenge the decision or narrow the scope of the American filing.

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Yet, now, she is pursuing a new brand, this time focused around make-up and called Harlo by Harper.

According to The Sun, the teenager has lodged papers with the US Patent and Trademark Office asking to be granted sole rights to use the name and with the UK’s Intellectual Property Office to trademark the brand.

The aim is to launch the brand at some point next year, as the only daughter of the Beckhams seeks to build a beauty empire.

A source for the paper added that Victoria has been “guiding her every step of the way”.