Didcot hearing campaign supports Dementia Action Week

Scrivens Opticians & Hearing Care has launched its new initiative, Hear Today, Think Tomorrow, in aid of its chosen charity, Alzheimer’s Society.

Roger Esson, professional services audiologist at Scrivens, said one of the aims of the initiative is to highlight the broader wellbeing benefits of good hearing, such as supporting mental sharpness, reducing brain fatigue and maintaining social connections.

The Didcot Scrivens branch, located on Broadway, has also partnered with the Alzheimer’s Society to train its teams as Dementia Friends.

Sarabjoyt Kaur Minhas, regional fundraiser at the Alzheimer’s Society, said: “We’re delighted that Scrivens has been supporting Alzheimer’s Society since 2015 and that its staff are becoming Dementia Friends.

“Alzheimer’s Society’s Dementia Friends initiative aims to change the way people think, act and talk about dementia.

“By attending an information session, Scrivens staff will have a better understanding of dementia and be inspired to make a difference for people affected in their communities.”

A spokesperson  for Scrivens said: “The link between hearing health and mental wellbeing makes acting sooner rather than later all the more important.

“Unlike some conditions, hearing loss has no cure, but it can be effectively managed with hearing aids.

“Evidence suggests that the sooner action is taken, the better the outcomes, both for hearing itself and for the wider cognitive benefits that come with it.”

To help people get started, Scrivens has created the Hear for You – Hearing hub, which includes an online hearing test.

More information can be found at the Scrivens website.