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Deepfake report finds US & X lead global incidents

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identifAI has published a report analysing more than 10,000 deepfake incidents worldwide. It found that the United States accounted for 46.9% of recorded incidents.

Covering incidents identified between January 2020 and March 2026, the report points to social media as the main distribution route. X accounted for 51.2% of incident propagation, ahead of TikTok at 21.1%, YouTube at 10.0% and Facebook at 8.2%.

Political manipulation made up 24.6% of the cases examined, making it one of the largest categories in the dataset. Fraud-related incidents accounted for 20.1% of the total. The report also says synthetic media has been used to shape geopolitical narratives involving political figures and state entities.

After the US, the UK was the second most targeted country, with 8.2% of global incidents. India accounted for 7.2% and Israel 6.6%, followed by Iran at 2.9%, South Korea at 2.1% and Australia at 1.8%.

Attack Patterns

Video was the most common format among the incidents analysed, representing 45.6% of cases. Mixed media accounted for 25.2%, images 17.4% and voice cloning 10.5%.

The report was compiled from public indicators rather than proprietary telemetry. It included only incidents in which a deepfake had been deployed in a real-world context and was supported by English-language media reporting or explicit mentions of synthetic media activity on social media platforms.

According to the methodology, the underlying data was processed through a large language model-based classification system that extracted entities, identified formats and grouped incidents into categories. identifAI then applied percentage-based statistical modelling to reduce distortions that can arise from raw volume counts.

The findings suggest synthetic media has moved beyond isolated hoaxes into broader use across politics and fraud. The report argues that such material is increasingly designed not only to mislead people but also to pass verification checks and spread quickly through recommendation systems.

Platform Role

X was identified as the largest propagation channel in the incidents studied. TikTok was the second most used platform, while Instagram, Telegram and WhatsApp were each linked to smaller shares.

The report links the spread of deepfakes to platform systems that amplify highly engaging posts. It also calls for liability frameworks requiring social media platforms to take greater responsibility for the algorithmic distribution of synthetic media.

Other recommendations include wider use of digital provenance standards and technical controls aimed at identity and media verification. Measures cited include protocol-level camera injection defences and multi-modal biometric checks designed to compare vocal and facial analysis.

identifAI is an Italian startup focused on detecting AI-generated images and videos. It said it raised €5 million in a funding round led by United Ventures in July 2025.

Dr Marco Ramilli, chief executive officer and co-founder of identifAI, said: “Our findings confirm that deepfakes and other synthetic media are now commoditized tools for large-scale extortion and disinformation. As threat actors move toward real-time generation and automated deployment, the window for human intervention is collapsing. Institutional resilience no longer depends on reactive moderation, but on integrating mathematically rigorous, multi-modal detection at the architectural level to uphold truth and defend the integrity of our digital world and institutions.”



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Business & Technology

UK retail investors top up accounts ahead of SpaceX

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KAREN JOY BACUDO

Finance Editor

UK retail investors increased top-ups to investment accounts by 27% ahead of SpaceX’s Nasdaq listing, according to TrueLayer data, pointing to stronger retail trading activity in the run-up to the share sale.

The London-based payments group recorded the increase across its trading and investment platforms over the past two weeks. It compared average top-up volumes with the previous two-week period and with longer baselines across 2026.

The same pattern did not appear in its other business segments during that period. Reviews of its iGaming and eCommerce data showed no similar rise, suggesting the increase was concentrated in financial services.

TrueLayer processes Pay By Bank transactions for a range of UK investment and trading platforms, giving it visibility into when retail customers move money into brokerage and investment accounts. It said this can provide an early indication of investor activity before it appears in broader market data.

SpaceX is expected to begin trading on Nasdaq under the ticker SPCX at a fixed offer price of USD $135 per share. At that price, it would be valued at about USD $1.75 trillion, making the flotation the largest initial public offering on record.

The listing has drawn attention because of the share allocation set aside for individual investors. TrueLayer said SpaceX had earmarked up to 30% of the offering for retail buyers, compared with about 10% typically seen in large IPOs dominated by institutions.

Retail interest

The data offers a snapshot of how UK consumers are preparing to take part in a major US listing. By topping up accounts before trading begins, retail investors can position themselves to apply for shares or buy stock once the company starts trading publicly.

Payment flows into investment platforms have become a useful signal for market watchers during periods of intense retail interest. Spikes in account funding can indicate that private investors are responding to high-profile flotations, volatile trading conditions or broader shifts in sentiment.

TrueLayer’s figure was based on anonymised, aggregated payment information from its network. The 27% rise reflected average pay-in volumes across its financial services segment over the two weeks to 11 June, compared with the preceding fortnight.

Longer-range comparisons showed an even larger increase, but the company used the shorter period as a more conservative measure because payment volumes have trended upwards over time.

“Retail investors are getting their accounts ready, and we can see it on the payment rails. Top-ups to investment platforms and retail brokers are up 27 percent, which tracks closely with the surge of retail interest around the SpaceX IPO,” Francesco Simoneschi, Chief Executive Officer and Co-Founder of TrueLayer, said.

Payments view

Founded in London in 2016, TrueLayer operates across 22 countries and says more than 25 million users rely on its network for transactions. Its service is used by businesses to collect bank payments, move funds and verify account information.

Because it sits between consumers’ bank accounts and a range of merchants, the company can track broad patterns in how money moves between sectors. In this case, the increase appeared specific to investment-related activity rather than a wider lift in consumer payments.

That distinction matters because a general rise across multiple sectors could reflect payday patterns, seasonal spending or other external factors. The absence of a comparable increase in eCommerce and iGaming suggests investors were moving money with a specific purpose tied to the listing.

The scale of the SpaceX flotation has drawn unusual attention to the role of retail demand. A large allocation to individual investors means consumer appetite may play a more visible part in early trading than in many previous blockbuster IPOs.

For brokers and payment providers, this creates an opportunity to gauge activity before orders appear in market data. TrueLayer’s figures suggest that, at least among UK retail investors using pay-by-bank transfers, preparations to participate were already underway before the first trade.

Shares are expected to trade at a valuation of roughly USD $1.75 trillion.



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Thames Travel hosting bus driver recruitment days in Oxford

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The events will take place in June and are open to anyone interested in a career behind the wheel.

Full-time and part-time positions are available at Thames Travel’s Didcot base, and attendees will have the chance to learn about a £4,000 bonus scheme for existing PCV licence holders.

Luke Marion, managing director of Thames Travel, said: “We’re looking for candidates with excellent customer service skills and strong communication abilities to join our driving team.

“Bus driving is a hugely rewarding career where every day is different.

“New colleagues will enjoy a paid, comprehensive training programme with experienced instructors and stable, long-term employment at a competitive rate of pay.”

The recruitment days will be held from 10am to 3pm on June 14 and June 28.

Visitors can meet management, ask questions and fast-track their application.

Candidates must have a valid manual driving licence, held for more than 12 months.

No previous bus driving experience is necessary.

To take part in a full assessment, attendees must bring their current UK photocard driving licence and proof of eligibility to work in the UK.

Mr Marion said: “Many of our trainees join from different backgrounds, and no previous bus driving experience is required.

“These events are for anyone wishing to join our team, whether you’re a trainee or a PCV licence holder.”

Additional benefits include free travel on all Thames Travel, Oxford Bus Company and Carousel Buses services, discounts at shops, cinemas and health clubs, and a refer-a-friend scheme.





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Bicester AI firm PhysicsX becomes multi‑billion business

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PhysicsX, which began life at Bicester Motion, recently secured a $300m (£223.9m) investment to support its expansion. In 2025, PhysicsX was valued at $1bn (£740m).

Founded by Robin Tuluie, the firm first set up operations in 2021 in a small office inside the Station Armoury at Bicester Motion before moving to the Gas Defence Centre as the team grew.

The company now employs more than 300 people and is based in London and New York.

Mr Tuluie said: “High-fidelity physics simulation has always been powerful, but it has also been slow, costly, and the preserve of a small group of specialists.

“Physics AI changes that in every dimension.”

The AI-driven engineering company uses artificial intelligence to support simulation and modelling.

Its approach helps improve speed, efficiency, and accessibility.

Mr Tuluie said the company’s technology is about broadening access to advanced tools.

He said: “We believe in the democratisation of this technology to broad technical profiles across an industrial organisation — engineers, designers, and operators who previously couldn’t run these analyses themselves.

“As that capability spreads, its utility compounds across the business.

“That’s the change we’re driving.”

PhysicsX began as a small venture at Bicester Motion and is now one of the UK’s biggest exponents of artificial intelligence.

Its recent investment is expected to accelerate its global growth.





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